oxygen concentrator
Skip itPrices mostly outside the sweet spot ($6.83–$778.58) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good507avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good£286K£286K/yr · 123K searches
Avg price
Okay£190.85avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£6.83–£778.58cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, oxygen concentrator is a £286K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
oxygen concentrator market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £239K–£286K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #488
- Page quality
- 0%
- Prime
- 37%
- Sponsored
- 86%
- Out of stock
- 11.2%
- Avg brand age
- 37 months
- Avg seller age
- 223 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
29
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
43%
Top 20: 87%
Open market
9%
- Generic54%
- Leanvoke12%
- ClearO29%
- Veanvoky7%
- KCareU5%
- YFZCLYZAXET3%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top oxygen concentrator search terms
- oxygen machine49K/yr
- oxygen concentrator24K/yr
- portable oxygen concentrator22K/yr
- portable oxygen machine9K/yr
- oxygen concentrator machine uk5K/yr
- oxygen machine for home use5K/yr
- health oxygen machine3K/yr
- portable oxygen for travel5K/yr
Top oxygen concentrator products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Portable Machine for Home Use Adjustable Flow Stable and Continuous Suitable for Personal Care with Complete Accessories (A)
Leanvoke£122.324.0★51 rev
Portable Oxygen Machine 1-7L/min Oxygen Generator Wheelchair Adjustable Each Concentration Level is 90% Oxygen Machine Device for Outdoor
Generic£489.335.0★6 rev
Health Oxygen Machine 1-7L/min 30%-90% Wheelchair Portable Oxygen Device Machine for Home Use
Generic£163.154.9★13 rev
Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use
Generic£81.364.0★1 rev
ClearO2 15L Oxygen Can with Mask and Tube | Pure Breathing Oxygen in a Lightweight Aluminium Canister | Made in Britain (Full Kit 15 l (Pack of 1))
ClearO2£18.243.8★3,854 rev
Newest
by launch date
Portable Oxygen Machine 3L for Travel Use Adjustable Wheelchair Lightweight Oxygen Machine for Car 33% with Battery/Bag for Home Use
Generic£221.163 rev
Oxygen Machine 1-7L/min 93%-30% Wheelchair Portable Oxygen Device Machine for Home Use Adjustabe Household
Generic£160.920 rev
Health Oxygen Machine 1-9/min Wheelchair Portable Oxygen Generator At 1/2 L/min the Concentration is 93% 3% Suitable for Travel Use
Generic£220.521 rev
Portable Health Oxygen Machine 1-7L/min Oxygen Machine 90% Pulse Mode Device Wheelchair with Portable Backpack and Accessories Adjustment for Travel Use
Generic£778.580 rev
Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use
Generic£81.361 rev
Trending
90-day click momentumPortable Oxygen Machine 3L for Travel Use Adjustable Wheelchair Lightweight Oxygen Machine for Car 33% with Battery/Bag for Home Use
Generic£221.165.0★
Portable Oxygen Concentrator 1-5L/min Adjustable Flow Rate 93% +/- 3% Oxygen Output Low Noise <43 dB LED Display Humidifier Bottle Nasal Cannula UK Plug for Home Use
Generic£81.364.0★
Oxygen Machine 1-7L/min 93%-30% Wheelchair Portable Oxygen Device Machine for Home Use Adjustabe Household
Generic£160.920.0★
Portable Health Oxygen Machine 1-5L Wheelchair Lightweight Oxygen Machine for Travel/Car 93% with Battery/Bag
Generic£455.450.0★
Health Oxygen Machine 1-9/min Wheelchair Portable Oxygen Generator At 1/2 L/min the Concentration is 93% 3% Suitable for Travel Use
Generic£220.525.0★
What buyers say about oxygen concentrator
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Easy to Use”
“A reasonable price”
“Does the job”
“which greatly helped my breathing”
“The canister is lightweight”
“portability is very good”
“Works well”
“The cans quite sturdy”
“It charges up fast”
What buyers complain about
“Stopped working after a few weeks”
“Far too many holes in it so the oxygen just goes through them unless you cover them with your hands when breathing the oxygen in”
“Very expensive”
“Expensive Rubbish”
“Doesnt work”
“Small”
“Absolute waste of money - no noticeable benefit at all”
“compressed air in this canister”
“The oxygen has no smell or distinguishable feature so as far as I know it could be regular air in this”
“in my experience it doesn't give you a boost”
Top return reasons
Common questions
- Is oxygen concentrator profitable to sell on Amazon United Kingdom?
- The niche generates £286K/yr across 35 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the oxygen concentrator niche?
- 13 brands and 29 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in oxygen concentrator?
- Top complaints mined from reviews: Durability, Breathability, Value For Money. The return rate is 2.3%.
- When does demand for oxygen concentrator peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the oxygen concentrator niche?
- Listings span £6.83–£778.58; the average listing price is £190.85 (sweet spot $15–$100). The average incumbent carries 507 reviews — the moat a new listing must climb.