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Order Pads

Fail

The top 5 brands take 91% of clicks, so Order Pads is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£141K/yr67K searches / yr
90-day growth
-0.9%search demand this quarter
Competition
64%top-5 click share · 9 brands · 24 sellers

Flapen Score

Order Pads against its category

The dotted line is the Business, Industry & Science average. Past it, Order Pads is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Order Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Order Pads 67K times last year and spent an estimated £141K. The top 5 brands take 91% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £141K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
18.0%
Market size, estimated
£141Ka year
Peak month
August1.4× the quietest month
Top search term
order pads24K searches a year

02 · Price

A sale here is worth £11.74.

Listings sell for £11.74 on average, from £4.78 to £28.13. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £11.74 that is £9K to £12K a year per listing.

Average price
£11.74under the $15 to $100 sweet spot
Price range
£4.78–£28.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #1,301 within Food Service Equipment & Supplies. It carries 167 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
72%
Out of stock, average day
1.0%
Average rank
#1,301in Food Service Equipment & Supplies
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Order Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

24

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

5%

  • CATERPACK BY ROBINSON YOUNG35%
  • EPOSGEAR20%
  • bar@drinkstuff14%
  • Bingosupermarket14%
  • PAC Supplies Global8%
  • Prestige4%
  • Open — no brand owns it (3 brands, 5%)

Demand

Order Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Order Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • order pads24K/yr
  • waiter pads8K/yr
  • waitress pads8K/yr
  • restaurant order pads11K/yr
  • order pads for cafe3K/yr
  • order pad3K/yr
  • food order pads4K/yr
  • duplicate order pads4K/yr

Reviews and returns

What reviews say buyers love and hate about Order Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product18%+1.39

it is a Restaurant Order Pad with Duplicate Sheet

as I find it misleading

size not as described

Paper Quality17%+0.39

These are just blank pieces of paper

nothing special as the paper isnt very good quality either

Size-Overall15%−0.04

Huge

they are way smaller

The pads are smaller than I thought they would be measuring five by three inches so if I had ordered them as food ordering pads it would be disappointing

Value For Money7%+0.93

bit pricey

Measurement/Reading Accuracy7%−0.02

wrong measurements

Love

Advertised Vs Actual Product28%+1.39

Do the job

As usual item as described

Works well as its meant to

Value For Money23%+0.93

Good value

Great value

good value for a multi-pack

Quality-Overall15%+0.69

Overall, this is a reliable and practical tool for restaurant or café use

Good quality order pads

Good Quality

Size-Overall6%−0.04

The compact size is perfect for fitting into an apron or pocket

Exactly fit for purpose

right size for samll orders

Paper Quality5%+0.39

NCR paper providing a crisp clear copy

The paper quality is good

Each pad has plenty of pages, making them practical and cost-effective

Return

0.2% Return rate 43% Fixable by listing

Quality-Overall34%▁▁▄█▁▁
Size-Overall25%▆▁▄▂█▄

Huge

they are way smaller

The pads are smaller than I thought they would be measuring five by three inches so if I had ordered them as food ordering pads it would be disappointing

Advertised Vs Actual Product15%▁▁▄▂▁█

it is a Restaurant Order Pad with Duplicate Sheet

as I find it misleading

size not as described

Compatibility-Overall6%▆▁▁▁█▁
Product Condition6%

FAQ

Common Order Pads questions

Answered from the same tracked data.