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Oasis

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -12.7% this quarter, so Oasis is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£385K/yr568K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
61%top-5 click share · 19 brands · 47 sellers

Flapen Score

Oasis against its category

The dotted line is the Business, Industry & Science average. Past it, Oasis is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oasis market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oasis 568K times last year and spent an estimated £385K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £385K a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
9.4%
Market size, estimated
£385Ka year
Peak month
September2.6× the quietest month
Top search term
oasis floral foam221K searches a year

02 · Price

A sale here is worth £7.18.

Listings sell for £7.18 on average, from £3.48 to £19.64. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £7.18 that is £14K to £18K a year per listing.

Average price
£7.18under the $15 to $100 sweet spot
Price range
£3.48–£19.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£18K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #1,022 within Raw Materials. It carries 255 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
79%
Out of stock, average day
5.5%
Average rank
#1,022in Raw Materials
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Oasis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£38K£77K£115K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

47

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

26%

  • Oasis36%
  • Homesecret19%
  • WENXINWIN6%
  • Generic6%
  • Tholire4%
  • Xinjiayi4%

Demand

Oasis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Oasis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oasis floral foam221K/yr
  • floral foam92K/yr
  • flower foam43K/yr
  • florist foam38K/yr
  • oasis foam21K/yr
  • flower foam block15K/yr
  • foam for flowers18K/yr
  • floral foam block15K/yr
  • flower arranging foam15K/yr
  • green foam for flowers10K/yr

Reviews and returns

What reviews say buyers love and hate about Oasis

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.16

Small

Smaller than stated

Amazing for a card throwing target all tho I thought it was a bigger

Ease Of Use11%−0.06

Break apart for to easily

Cant use this

No use at all

Thickness10%−0.02

Not as deep as expected

Bit thinner than I expected

Defective Material/Parts10%−0.07

arrived damaged and bits missing

All were damaged except one

Strength9%−0.03

Bit flimsy

Crumbly

Love

Value For Money43%+2.71

Good value

Worth buying

Good value for money

Quality-Overall18%+0.99

Perfect quality and size easy to use

Good quality

The quality is solid

Advertised Vs Actual Product14%+0.37

It Does it's job

As Described

They did exactly what they are supposed to do

Size-Overall4%−0.16

Size is great

the size is convenient for small to medium displays

At 23cm long, they're large enough for centrepieces, displays, wreaths, and other decorative arrangements without needing to join multiple smaller pieces together

Color3%+0.24

colour was good too

Pretty

Return

0.5% Return rate 77% Fixable by listing

Size-Overall66%▆▇▆▇█▇

Small

Smaller than stated

Amazing for a card throwing target all tho I thought it was a bigger

Quality-Overall7%█▂▇▁▃▃

Not the best

poor quality

Advertised Vs Actual Product5%█▅▄▁▃▂

Wrong info

Durability4%█▆▆▆▆▄

Break apart for to easily

Defective Material/Parts3%▁▃▁█▁▃

arrived damaged and bits missing

All were damaged except one

FAQ

Common Oasis questions

Answered from the same tracked data.