Is oasis profitable to sell on Amazon United Kingdom?

The niche generates £385K/yr across 24 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).

How competitive is the oasis niche?

19 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in oasis?

Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 0.5%.

When does demand for oasis peak?

Demand peaks in Sep–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the oasis niche?

Listings span £3.48–£19.64; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.

oasis

Worth a look

Shows low returns (0.5%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great254.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Market size

Good£385K

£385K/yr · 568K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.48–£19.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.18

avg listing price — sweet spot $15–$100

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, oasis is a £385K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

oasis market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £359K–£431K; units × avg price
Conversion rate: 9.4%
Avg BSR: #1,022
Page quality: 0%
Prime: 79%
Sponsored: 79%
Out of stock: 5.5%
Avg brand age: 29 months
Avg seller age: 179 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

26%

Oasis36%
Homesecret19%
WENXINWIN6%
Generic6%
Tholire4%
Xinjiayi4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top oasis search terms

oasis floral foam221K/yr -12.4%5.7% conv.
floral foam92K/yr -17.8%3.1% conv.
flower foam43K/yr -31.8%3.2% conv.
florist foam38K/yr -14.1%2.6% conv.
oasis foam21K/yr +34.3%2.9% conv.
flower foam block15K/yr +8.5%3.9% conv.
foam for flowers18K/yr -17.8%2.0% conv.
floral foam block15K/yr -14.8%2.7% conv.
flower arranging foam15K/yr -8.1%3.9% conv.
green foam for flowers10K/yr -14.7%3.1% conv.

All search terms

Top oasis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OASIS Floral Foam Brick | Florist Foam | Flower Foam Block for Crafts (Pack of 1)

Oasis£4.954.3★2,378 rev

Pk 4 Large Wet Brick Floral Foam 23x11x7cm | Fresh Flower Arranging Blocks for Wedding Aisle Birthdays and Home Decoration

Homesecret£6.454.6★31 rev

Oasis Ideal Floral Foam Maxlife Brick (Box contains 20 bricks)

Oasis£16.894.7★2,561 rev

Xinjiayi Floral Foam 3 Pcs Green Wet-Dry Flower Foam

Xinjiayi£5.944.9★12 rev

Amerise 6 Pcs Floral Foam Blocks Round 8x5cm Wet Florist Foam for Fresh Flowers Flower Arranging & Wedding Decoration Green Flower Foam Cylinder for Floristry Long-Lasting & Easy to Use

Generic£7.744.3★138 rev

Newest

by launch date

WENXINWIN 3 Pcs Floral Foam Blocks 23x11x7cm Flower Foam Bricks Wet Dry Green Foam for Fresh Artificial Flowers DIY Flower Arrangement Wedding Floral Display Decor

WENXINWIN£5.656 rev

2mo ago

WENXINWIN 10pcs Floral Foam Blocks Rectangular Florist Foam (14x8x4cm) + Round (8x4cm) Green Flower Foam for Fresh & Artificial Flower Arranging Weddings DIYs Crafts Indoor & Outdoor Use

WENXINWIN£7.627 rev

3mo ago

Florist Foam Blocks - 6 Round Green Floral Foam Bricks For Professional Flower Arranging | Wet Or Dry Use To Securely Hold Any Stem | Ideal For Bouquets Centerpieces Hotel Displays & DIY Projects

Generic£3.482 rev

5mo ago

Xinjiayi Floral Foam 3 Pcs Green Wet-Dry Flower Foam

Xinjiayi£5.9412 rev

7mo ago

Pk 4 Large Wet Brick Floral Foam 23x11x7cm | Fresh Flower Arranging Blocks for Wedding Aisle Birthdays and Home Decoration

Homesecret£6.4531 rev

7mo ago

What buyers say about oasis

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money43%

“Good value”

Quality-Overall18%

“Perfect quality and size easy to use”

Advertised Vs Actual Product14%

“It Does it's job”

Size-Overall4%

“Size is great”

Color3%

“colour was good too”

Ease Of Use2%

“Very easy to cut and use”

Cutting/Trimming2%

“fortunately I was able to cut to size”

Durability2%

“Size and durability, value for money is good”

Security1%

“Perfect for the job of supporting my fake flowers securely”

Shape/Style1%

“shape as needed”

What buyers complain about

Size-Overall33%

“Small”

Ease Of Use11%

“Break apart for to easily”

Thickness10%

“Not as deep as expected”

Defective Material/Parts10%

“arrived damaged and bits missing”

Strength9%

“Bit flimsy”

Advertised Vs Actual Product7%

“Wrong info”

Value For Money7%

“Good bit expensive”

Quality-Overall5%

“Not the best”

Durability2%

“Break apart for to easily”

Stain Resistance2%

“was staining everything around it”

Top return reasons

Size-Overall66%

Quality-Overall7%

Advertised Vs Actual Product5%

Durability4%

Defective Material/Parts3%

Strength3%

Functionality-Overall2%

Value For Money2%

Color1%

Ease Of Use1%

Common questions

Is oasis profitable to sell on Amazon United Kingdom?: The niche generates £385K/yr across 24 tracked products. 1 of 8 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
How competitive is the oasis niche?: 19 brands and 47 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in oasis?: Top complaints mined from reviews: Size-Overall, Ease Of Use, Thickness. The return rate is 0.5%.
When does demand for oasis peak?: Demand peaks in Sep–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the oasis niche?: Listings span £3.48–£19.64; the average listing price is £7.18 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.