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Oasis

Oasis shows low returns (0.5%), but soft demand (-12.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 55Growth 19Conversion 85Competition 39Returns 97Price range 29Avg price 20Brand share 58Review moat 87Quality gap 55
This niche Category average

Is Oasis profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Oasis is a £385K/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Nov–Dec. Verdict: Worth a look — 53/100.

Oasis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.7% over the last 90 days and 9.4% of searches end in a purchase.

£385K

revenue / yr

Units sold / yr60K
Search volume / yr-12.7%568K
Conversion rate9.4%
Avg price£7.18

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers19 · 47
Top-5 product click share61%
Open market30%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement79%
New entrants (1y)8· 1 succeeded
Avg rating4.4★
Avg reviews255

Top Oasis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

£0£38K£77K£115K£154K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

47

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

61%

Top 20: 95%

Open market

26%

  • Oasis36%
  • Homesecret19%
  • WENXINWIN6%
  • Generic6%
  • Tholire4%
  • Xinjiayi4%

Oasis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume568KCVR9.4%Products24Brands19Top 5 Brands70%OOS Rate5.5%Rating4.4★Reviews255Avg BSR#1,022
60K40KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 2.6×

Top Oasis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • oasis floral foam221K/yr
  • floral foam92K/yr
  • flower foam43K/yr
  • florist foam38K/yr
  • oasis foam21K/yr
  • flower foam block15K/yr
  • foam for flowers18K/yr
  • floral foam block15K/yr
  • flower arranging foam15K/yr
  • green foam for flowers10K/yr

What reviews say buyers love and hate about Oasis

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Value For Money43%

Good value

Quality-Overall18%

Perfect quality and size easy to use

Advertised Vs Actual Product14%

It Does it's job

Size-Overall4%

Size is great

Color3%

colour was good too

What buyers complain about

95% of reviews
Size-Overall33%

Small

Ease Of Use11%

Break apart for to easily

Thickness10%

Not as deep as expected

Defective Material/Parts10%

arrived damaged and bits missing

Strength9%

Bit flimsy

Oasis return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Quality-Overall
7%
3Advertised Vs Actual Product
5%
4Durability
4%
5Defective Material/Parts
3%

Common Oasis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Oasis 53/100 on Amazon United Kingdom — Worth a look. The niche generates £385K/yr across 24 tracked products. 1 of 8 products launched in the last 360 days are still selling. Search demand moved -12.7% over the last 90 days.
Search demand for Oasis on Amazon United Kingdom peaks in Sep–Nov–Dec, where the busiest month runs 2.6× the quietest.