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Nzxt Kraken

Fail

The top 5 products take 100% of clicks, so Nzxt Kraken is a Fail.

Flapen Score
18
18 / 100
Ranks 740 of 740 Business, Industry & Science niches · −31 vs the category median of 49
Market size
£7K/yr32K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
100%top-5 click share · 1 brands · 31 sellers

Flapen Score

Nzxt Kraken against its category

The dotted line is the Business, Industry & Science average. Past it, Nzxt Kraken is stronger. Inside it, weaker.

18Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nzxt Kraken market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nzxt Kraken 32K times last year and spent an estimated £7K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 18 out of 100, a Fail.

01 · Demand

0.3% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
0.3%
Market size, estimated
£7Ka year
Peak month
December2.6× the quietest month
Top search term
nzxt kraken10K searches a year

02 · Price

A sale here is worth £81.20.

Listings sell for £81.20 on average, from £32.36 to £187.22. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £81.20 that is £0 to £8K a year per listing.

Average price
£81.20inside the $15 to $100 sweet spot
Price range
£32.36–£187.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£8K
Returns
4.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #173 within Industrial Electrical. It carries 468 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#173in Industrial Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
468per listing
Listings tracked
5

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nzxt Kraken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£680£1K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • NZXT100%

Demand

Nzxt Kraken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Nzxt Kraken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nzxt kraken10K/yr
  • nzxt aio11K/yr
  • nzxt cooler4K/yr
  • nzxt cpu cooler3K/yr
  • nzxt kraken 2403K/yr
  • nzxt water cooler1K/yr

Reviews and returns

What reviews say buyers love and hate about Nzxt Kraken

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.51

bigger than even I expected

I had to send back because i expected smaller

Despite being larger

Noise Level10%−0.21

there is noticeable pump noise

Value For Money10%+0.82

Bit expensive

Heating3%+0.59

as the H710i's more restricted front panel wasn't ideal for keeping temperatures down

Love

Assembly/Installation14%+0.84

It's easy to build in

Easy build would recommend

Building in it was a dream

Quality-Overall12%−0.19

Build quality is exactly what I'd expect from NZXT

Decent AIO

No complaints

Storage Capacity10%+0.62

its amazing case if you have space big and beautiful

over was very easy with all the space given

tidally with plenty of room for all the cables

Value For Money8%+0.82

The best case money can buy

Definitely worth buying

Worthwhile upgrade

Heating8%+0.59

Great cooler, same as advertised

Keeping my CPU temperatures very low

Return

4.7% Return rate 41% Fixable by listing

Size-Overall39%▁▅▁▁▅█

bigger than even I expected

I had to send back because i expected smaller

Despite being larger

Defective Material/Parts12%▂▂█▁▁▁
Noise Level9%▁▁█▁▁▁

there is noticeable pump noise

Weight Heavy9%█▁▁▁▁▁
Heating4%▁▁█▁▁▁

as the H710i's more restricted front panel wasn't ideal for keeping temperatures down

FAQ

Common Nzxt Kraken questions

Answered from the same tracked data.