Is nzxt kraken profitable to sell on Amazon United Kingdom?

The niche generates £7K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (18/100).

How competitive is the nzxt kraken niche?

1 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in nzxt kraken?

Top complaints mined from reviews: Size-Overall, Noise Level, Value For Money. The return rate is 4.7%.

When does demand for nzxt kraken peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the nzxt kraken niche?

Listings span £32.36–£187.22; the average listing price is £81.20 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.

nzxt kraken

Skip it

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Great£81.20

avg listing price — sweet spot $15–$100

Review moat

Great468

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£32.36–£187.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-29.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£7K

£7K/yr · 32K searches

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, nzxt kraken is a £7K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 18/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nzxt kraken market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: £20K–£41K; units × avg price
Conversion rate: 0.3%
Avg BSR: #173
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 3.9%
Avg brand age: 29 months
Avg seller age: 212 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

1 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

NZXT100%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -29.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top nzxt kraken search terms

nzxt kraken10K/yr -23.0%0.1% conv.
nzxt aio11K/yr -35.2%0.0% conv.
nzxt cooler4K/yr -26.2%0.0% conv.
nzxt cpu cooler3K/yr -22.9%0.2% conv.
nzxt kraken 2403K/yr -39.6%0.7% conv.
nzxt water cooler1K/yr -23.4%0.0% conv.

All search terms

Top nzxt kraken products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 5 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NZXT Kraken Core 240 RGB - AIO CPU Liquid Cooler - 240 mm Radiator - 240 mm Single-Frame Fan - Compatible with Intel LGA 1851/1700/1200/115X & AMD AM5/AM4 - Black

NZXT£59.114.7★133 rev

NZXT F360 RGB Core - 360mm Single-Frame Fan Unit with 3 x 120mm RGB Fans - Speed & Lighting Control - High Static Pressure & Airflow - Fluid Dynamic Bearings - 8 aRGB LEDs Per Fan - Black

NZXT£42.614.5★1,526 rev

NZXT Kraken Core 360 RGB - AIO CPU Liquid Cooler - 360 mm Radiator - 360 mm Single-Frame Fan - Compatible with AMD AM5/AM4 & Intel LGA 1851/1700/1200/115X - Black

NZXT£84.724.7★133 rev

NZXT T120 RGB CPU Air Cooler - RC-TR120-W1 - Conductive Copper Pipes - Fluid Dynamic Bearings - AMD and Intel Compatibility - White

NZXT£32.364.4★256 rev

NZXT H9 Flow RGB+ (2025) Large Dual-Chamber ATX Mid-Tower Airflow PC Case Includes 7 RGB Fans (6 x 140mm 1 x 120mm) & Control Hub 420mm Radiator Support Back-Connect Ready Black

NZXT£187.224.7★292 rev

Newest

by launch date

NZXT Kraken Core 240 RGB - AIO CPU Liquid Cooler - 240 mm Radiator - 240 mm Single-Frame Fan - Compatible with Intel LGA 1851/1700/1200/115X & AMD AM5/AM4 - Black

NZXT£59.11133 rev

9mo ago

NZXT Kraken Core 360 RGB - AIO CPU Liquid Cooler - 360 mm Radiator - 360 mm Single-Frame Fan - Compatible with AMD AM5/AM4 & Intel LGA 1851/1700/1200/115X - Black

NZXT£84.72133 rev

9mo ago

NZXT H9 Flow RGB+ (2025) Large Dual-Chamber ATX Mid-Tower Airflow PC Case Includes 7 RGB Fans (6 x 140mm 1 x 120mm) & Control Hub 420mm Radiator Support Back-Connect Ready Black

NZXT£187.22292 rev

1y ago

NZXT F360 RGB Core - 360mm Single-Frame Fan Unit with 3 x 120mm RGB Fans - Speed & Lighting Control - High Static Pressure & Airflow - Fluid Dynamic Bearings - 8 aRGB LEDs Per Fan - Black

NZXT£42.611,526 rev

2y ago

NZXT T120 RGB CPU Air Cooler - RC-TR120-W1 - Conductive Copper Pipes - Fluid Dynamic Bearings - AMD and Intel Compatibility - White

NZXT£32.36256 rev

3y ago

What buyers say about nzxt kraken

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation14%

“It's easy to build in”

Quality-Overall12%

“Build quality is exactly what I'd expect from NZXT”

Storage Capacity10%

“its amazing case if you have space big and beautiful”

Value For Money8%

“The best case money can buy”

Heating8%

“Great cooler, same as advertised”

Design-Overall5%

“it doesn't feel bulky thanks to the dual-chamber design”

Functionality-Overall5%

“works no issues”

Advertised Vs Actual Product5%

“Great cooler, same as advertised”

Ease Of Use3%

“It's easier to move around”

Software/Application3%

“This cooler doesn't need any special bulky software to run which is great”

What buyers complain about

Size-Overall17%

“bigger than even I expected”

Noise Level10%

“there is noticeable pump noise”

Value For Money10%

“Bit expensive”

Heating3%

“as the H710i's more restricted front panel wasn't ideal for keeping temperatures down”

Top return reasons

Size-Overall39%

Defective Material/Parts12%

Noise Level9%

Weight Heavy9%

Heating4%

Storage Capacity4%

Material Quality4%

Value For Money4%

Quality-Overall4%

Compatibility-Overall4%

Common questions

Is nzxt kraken profitable to sell on Amazon United Kingdom?: The niche generates £7K/yr across 5 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -29.0%. Flapen's verdict: Skip it (18/100).
How competitive is the nzxt kraken niche?: 1 brands and 31 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in nzxt kraken?: Top complaints mined from reviews: Size-Overall, Noise Level, Value For Money. The return rate is 4.7%.
When does demand for nzxt kraken peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the nzxt kraken niche?: Listings span £32.36–£187.22; the average listing price is £81.20 (sweet spot $15–$100). The average incumbent carries 468 reviews — the moat a new listing must climb.