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Numatic Hoover

Fail

The top 5 brands take 100% of clicks, so Numatic Hoover is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 740 Business, Industry & Science niches · −14 vs the category median of 49
Market size
£93K/yr46K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
61%top-5 click share · 4 brands · 142 sellers

Flapen Score

Numatic Hoover against its category

The dotted line is the Business, Industry & Science average. Past it, Numatic Hoover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Numatic Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Numatic Hoover 46K times last year and spent an estimated £93K. All 4 brands take every click. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
1.6%
Market size, estimated
£93Ka year
Peak month
November1.5× the quietest month
Top search term
numatic hoover31K searches a year

02 · Price

A sale here is worth £123.94.

Listings sell for £123.94 on average, from £8.82 to £229.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £123.94 that is £0 to £12K a year per listing.

Average price
£123.94above the $15 to $100 sweet spot
Price range
£8.82–£229.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

33% of listings pay for placement with sponsored ads. 21% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #63 within Janitorial & Sanitation Supplies. It carries 2,785 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
21%
Out of stock, average day
0.5%
Average rank
#63in Janitorial & Sanitation Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,785per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Numatic Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£19K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

142

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

0%

  • Avern Cleaning Supplies58%
  • Numatic20%
  • Henry17%
  • Vacmaster5%
  • Open — no brand owns it (0%)

Demand

Numatic Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Numatic Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • numatic hoover31K/yr
  • numatic10K/yr
  • nuvac hoover5K/yr

Reviews and returns

What reviews say buyers love and hate about Numatic Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability13%−0.05

Broke after four uses

Broke after less than a month of use

Broke after 2 weeks

Weight Heavy10%0.00

A little heavy

I found it a bit heavy for me

Heavy vacuum but

Quality-Overall8%+1.30

The vacuum hose is low quality

Very poor quality

Totally Rubbish

Add-Ons/Attachments5%0.00

The attachments fit so tightly that I had to use soap to get the brush off after using it

The attachments—especially the floor head—are a nightmare to remove

As floor attachments quite weighty making it not so easy to use

Strength5%+0.56

This often cracks

Loose parts

Bulky, quite a weak suck

Love

Quality-Overall18%+1.30

Excellent product

Good quality and strong bags

Good quality bags

Value For Money17%+1.34

Great value

Excellent price

Definitely worth the price

Ease Of Cleaning12%+0.71

Great product, functions well and cleans well

Great cleaner

Cleans quickly and effectively

Ease Of Use9%

Easy to use

Easy to carry around

Really handy to have

Strength9%+0.56

Excellent bags and strong

It's powerful, big storage and has extra cord for a long distance

still going strong

Return

0.6% Return rate 24% Fixable by listing

Functionality-Overall18%▄▅▄█▆▆
Size-Overall16%▄█▄▅▆▅
Weight Heavy13%▄█▅▄▅▆

A little heavy

I found it a bit heavy for me

Heavy vacuum but

Product Condition10%█▅▃▆▇█

inside the tub it looks used

even though it was not new

Bought as new very good

Quality-Overall5%▃▄█▂▃▂

The vacuum hose is low quality

Very poor quality

Totally Rubbish

FAQ

Common Numatic Hoover questions

Answered from the same tracked data.