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Nipguards

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $44K a year here, so Nipguards is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£44K/yr48K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 30 sellers

Flapen Score

Nipguards against its category

The dotted line is the Business, Industry & Science average. Past it, Nipguards is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipguards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nipguards 48K times last year and spent an estimated £44K. The top 5 brands take 77% of clicks. Demand peaks in Apr–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

11.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
11.8%
Market size, estimated
£44Ka year
Peak month
April2.5× the quietest month
Top search term
nipple covers men9K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.39 to £16.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.39–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #7,182 within Professional Medical Supplies. It carries 395 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#7,182in Professional Medical Supplies
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nipguards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

30

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

  • NipEaze30%
  • CISOOTI16%
  • NipGuards13%
  • Runners Relief10%
  • LUXYSOUL7%
  • Adamson5%

Demand

Nipguards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Nipguards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nipple covers men9K/yr
  • nipguards12K/yr
  • running nipple covers men9K/yr
  • nipple plasters for runners7K/yr
  • nipple tape running men5K/yr
  • nipeaze men3K/yr
  • nipeaze3K/yr

Reviews and returns

What reviews say buyers love and hate about Nipguards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness35%−0.18

Terrible adhesive

Did not stick well

The adhesive isnt very strong

Sweat Resistance16%−0.19

A bit of sweat and theyre gone

Came off quickly with sweat and caused irritation

I do sweat more than most when running so probably doesn't help

Quality-Overall7%+0.38

Poor quality

get a better product

Very poor

Functionality-Overall6%−0.07

Did not work for me

Doesn't work for running

Value For Money6%+0.41

They are not the cheapest option

Absolute waste of money

Waste of money

Love

Advertised Vs Actual Product17%+1.57

Ive been told they do the job

As described

Does what it says very well

Quality-Overall12%+0.38

Great quality

Absolutely superb product

Its very good product

Value For Money12%+0.41

Bought these as a cheaper alternative

he said theyre absolutely fantastic well worth it

Value for money

Ease Of Use10%+1.06

Easy to remove after a shower

on to the nip - easy

Removal is easy

Adhesion/Stickiness8%−0.18

The adhesive is strong and stays put throughout the day, yet, it peels off the skin without too much resistance

They really stick to the skin and provide concealment

And, even though they don't seem particularly sticky, they stay on just fine

Return

0.3% Return rate 30% Fixable by listing

Adhesion/Stickiness20%█▁▂▃█▆

Terrible adhesive

Did not stick well

The adhesive isnt very strong

Size-Overall18%▁▁█▄▄▇

I don't think they are nearly large enough to actually cover a nipple

Durability14%▁▁█▇▅▁

Doesn't last now then a few km

Only lasted 5k

Advertised Vs Actual Product9%▁█▁▇▁▁
Quality-Overall8%█▆▁▁▂▁

Poor quality

get a better product

Very poor

FAQ

Common Nipguards questions

Answered from the same tracked data.