Is nipguards profitable to sell on Amazon United Kingdom?

The niche generates £44K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the nipguards niche?

13 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in nipguards?

Top complaints mined from reviews: Adhesion/Stickiness, Sweat Resistance, Quality-Overall. The return rate is 0.3%.

When does demand for nipguards peak?

Demand peaks in Apr–Sep; the busiest month runs 2.5× the quietest.

What does it cost to enter the nipguards niche?

Listings span £3.39–£16.44; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.

nipguards

Worth a look

Shows low returns (0.3%), but a small market ($44K/yr) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great394.94

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+18.1%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.84

avg listing price — sweet spot $15–$100

Market size

Bad£44K

£44K/yr · 48K searches

Price range

Bad£3.39–£16.44

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, nipguards is a £44K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–Sep. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

nipguards market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £47K–£63K; units × avg price
Conversion rate: 11.8%
Avg BSR: #7,182
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 1.5%
Avg brand age: 35 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

NipEaze30%
CISOOTI16%
NipGuards13%
Runners Relief10%
LUXYSOUL7%
Adamson5%

Demand & seasonality

Weekly Amazon search volume, last 63 weeks — +18.1% search growth over the last 90 days.

Peak months: Apr, Sep · busiest ÷ quietest = 2.5×

Open Trend

Top nipguards search terms

nipple covers men9K/yr +98.1%8.2% conv.
nipguards12K/yr +11.4%4.8% conv.
running nipple covers men9K/yr -3.3%15.0% conv.
nipple plasters for runners7K/yr -5.1%15.5% conv.
nipple tape running men5K/yr +15.3%13.3% conv.
nipeaze men3K/yr +17.1%20.5% conv.
nipeaze3K/yr -21.6%14.5% conv.

All search terms

Top nipguards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NipEaze - The Original Sports Nipple Covers - Patented & Proven - Chafing Prevention for Men and Women 1pack Size Regular 30Pcs (15pairs)

NipEaze£7.364.4★2,393 rev

CISOOTI 50 Pairs (100 pieces) Mens Sports Nipple Cover Hide Nipple Cover Nipple Guard Nipple Tape Nipple Patches for Nipple Anti-Chafing and Runners Anti-Chafing - Beige White

CISOOTI£5.283.9★92 rev

Ronhill Running Nip Guards White

NipGuards£10.764.1★179 rev

Niprotect - Nipple Plasters for Runners - 24 Pairs per Pack (25mm Diameter)

Runners Relief£6.583.9★168 rev

LUXYSOUL Mens Nipple Covers No Show - 100 PCS Nipple Covers Men for Marathon & Gym Nipple Tape for Running Men Beige White

LUXYSOUL£9.043.8★70 rev

Newest

by launch date

LUXYSOUL Mens Nipple Covers No Show - 100 PCS Nipple Covers Men for Marathon & Gym Nipple Tape for Running Men Beige White

LUXYSOUL£9.0470 rev

8mo ago

LUXYSOUL Nipple Covers Men - 100 PCS Mens Nipple Covers No Show for Marathon & Gym Nipple Tape for Running Men Black White

LUXYSOUL£9.2463 rev

8mo ago

Adamson - Nipple Covers for Men - 100Pcs (50 Pairs) Mens Nipple Cover Hider for Running Fitness Undershirt Anti-Chafing Sweat-Proof No Show 25 White - 25 Beige - PAC2

Adamson£6.83215 rev

9mo ago

Adamson - Nipple Covers for Men - 100Pcs (50 Pairs) Mens Nipple Cover Hider for Running Fitness Undershirt Anti-Chafing Sweat-Proof No Show 25 Beige - 25 White

Adamson£6.1582 rev

11mo ago

ZALAOR 40 Pairs Running Nipple Covers Men: Disposable Nipple Guards for Runners Anti-Chafing Stickers for Running Cycling and Sports Breathable Invisible Easy to Apply

ZALAOR£3.682 rev

1y ago

What buyers say about nipguards

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product17%

“Ive been told they do the job”

Quality-Overall12%

“Great quality”

Value For Money12%

“Bought these as a cheaper alternative”

Ease Of Use10%

“Easy to remove after a shower”

Adhesion/Stickiness8%

“The adhesive is strong and stays put throughout the day, yet, it peels off the skin without too much resistance”

Size-Overall6%

“Great size”

Efficiency6%

“And they work well”

Protection3%

“I've found them particularly useful for protecting piercings from snagging on clothing”

Color3%

“beige options is useful depending on the colour of your running gear”

Pain Relief-Overall2%

“theyve saved me a lot of pain over the years”

What buyers complain about

Adhesion/Stickiness35%

“Terrible adhesive”

Sweat Resistance16%

“A bit of sweat and theyre gone”

Quality-Overall7%

“Poor quality”

Functionality-Overall6%

“Did not work for me”

Value For Money6%

“They are not the cheapest option”

Strength4%

“Not super strong”

Durability3%

“Doesn't last now then a few km”

Ease Of Use3%

“However, the removal process was a big downside for me”

Size-Overall2%

“I don't think they are nearly large enough to actually cover a nipple”

Thickness1%

“The pouch is fairly thin”

Top return reasons

Adhesion/Stickiness20%

Size-Overall18%

Durability14%

Advertised Vs Actual Product9%

Quality-Overall8%

Functionality-Overall6%

Pain Relief-Overall4%

Defective Material/Parts4%

Length4%

Exercise/Sports Suitability4%

Common questions

Is nipguards profitable to sell on Amazon United Kingdom?: The niche generates £44K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the nipguards niche?: 13 brands and 30 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in nipguards?: Top complaints mined from reviews: Adhesion/Stickiness, Sweat Resistance, Quality-Overall. The return rate is 0.3%.
When does demand for nipguards peak?: Demand peaks in Apr–Sep; the busiest month runs 2.5× the quietest.
What does it cost to enter the nipguards niche?: Listings span £3.39–£16.44; the average listing price is £7.84 (sweet spot $15–$100). The average incumbent carries 395 reviews — the moat a new listing must climb.