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Nipguards

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $44K a year here, so Nipguards is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£44K/yr48K searches / yr
90-day growth
+18.1%search demand this quarter
Competition
69%top-5 click share · 13 brands · 30 sellers

Flapen Score

Nipguards against its category

The dotted line is the Business, Industry & Science average. Past it, Nipguards is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nipguards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nipguards 48K times last year and spent an estimated £44K. The top 5 brands take 77% of clicks. Demand peaks in Apr–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.8% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+18.1%
Conversion, latest week
11.8%
Market size, estimated
£44Ka year
Peak month
April2.5× the quietest month
Top search term
nipple covers men9K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £3.39 to £16.44. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.84 that is £2K to £4K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£3.39–£16.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #7,182 within Professional Medical Supplies. It carries 395 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#7,182in Professional Medical Supplies
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
395per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Nipguards products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

30

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

18%

  • NipEaze30%
  • CISOOTI16%
  • NipGuards13%
  • Runners Relief10%
  • LUXYSOUL7%
  • Adamson5%

Demand

Nipguards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Sep · busiest ÷ quietest = 2.5×

Search terms

Top Nipguards search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nipple covers men9K/yr
  • nipguards12K/yr
  • running nipple covers men9K/yr
  • nipple plasters for runners7K/yr
  • nipple tape running men5K/yr
  • nipeaze men3K/yr
  • nipeaze3K/yr

Reviews and returns

What reviews say buyers love and hate about Nipguards

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Advertised Vs Actual Product”
35%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Terrible adhesive”
A buyer, on “Adhesion/Stickiness”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Nipguards questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data