Nicky Defend Paper Hand Towels

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months

38K

Growth, 90 days vs prior 90

-35.5%

Conversion, latest week

11.2%

Market size, estimated

£114Ka year

Peak month

March2.0× the quietest month

Top search term

tork hand towels17K searches a year

Listings sell for £26.81 on average, from £8.25 to £61.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.81 that is £0 to £3K a year per listing.

Average price

£26.81inside the $15 to $100 sweet spot

Price range

£8.25–£61.99

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£3K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #163 within Janitorial & Sanitation Supplies. It carries 1,257 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

82%

Out of stock, average day

1.5%

Average rank

#163in Janitorial & Sanitation Supplies

Average rating

4.37 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,257per listing

Listings tracked

39

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months