Nicky Defend Paper Hand Towels
MaybeReturns run at only 0.1% of orders. But demand is soft, at -35.5% this quarter, so Nicky Defend Paper Hand Towels is a Maybe.
- Flapen Score
- 54 / 100Top 27% of 740 Business, Industry & Science niches · +5 vs the category median of 4954
- Market size
- £114K/yr38K searches / yr
- 90-day growth
- -35.5%search demand this quarter
- Competition
- 49%top-5 click share · 16 brands · 138 sellers
Flapen Score
Nicky Defend Paper Hand Towels against its category
The dotted line is the Business, Industry & Science average. Past it, Nicky Defend Paper Hand Towels is stronger. Inside it, weaker.
Market
The Nicky Defend Paper Hand Towels market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nicky Defend Paper Hand Towels 38K times last year and spent an estimated £114K. The top 5 brands take 90% of clicks. Demand peaks in Feb–Mar. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -35.5%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £114Ka year
- Peak month
- March2.0× the quietest month
- Top search term
- tork hand towels17K searches a year
02 · Price
A sale here is worth £26.81.
Listings sell for £26.81 on average, from £8.25 to £61.99. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £26.81 that is £0 to £3K a year per listing.
- Average price
- £26.81inside the $15 to $100 sweet spot
- Price range
- £8.25–£61.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #163 within Janitorial & Sanitation Supplies. It carries 1,257 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 82%
- Out of stock, average day
- 1.5%
- Average rank
- #163in Janitorial & Sanitation Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,257per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Nicky Defend Paper Hand Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tork Extra Soft Singlefold Hand Towels White QuickDry Technology Embossed for Superior Absorption 15 packs of 200 sheets each Compatible with Tork H3 Systems (100278)
- Price
- £34.65
- Rating
- 4.4/5
- Reviews
- 1,244
- Age
- 13y ago
Tork Xpress Multifold Hand Towel White Extra Soft Compatible with Tork H2 systems QuickDry Technology 21 packs of 100 sheets each (100297)
- Price
- £48.66
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 15y ago
AmazonCommercial Singlefold (V-Fold / ZZ-Fold) Paper Hand Towels 2-ply Cellulose 3990 Sheets (15 packs of 266) Sheet Size: 22 x 21 cm H3 Dispenser Compatible
- Price
- £23.51
- Rating
- 4.4/5
- Reviews
- 1,503
- Age
- 6y ago
Tork Xpress Soft Multifold Hand Towels 100289 - H2 Premium Paper Hand Towels with High-Absorbency - Large 2-Ply White - 21 x 150 Sheets
- Price
- £45.14
- Rating
- 4.4/5
- Reviews
- 520
- Age
- 13y ago
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
- Price
- £28.25
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
Trending
90-day click momentum
V-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
- Price
- £18.87
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago
SUZZYVINE Quality Disposable Hand Towels Linen Feel Luxury White Paper Hand Towels Paper Napkins Perfect for Bathroom Dinner and Wedding Soft and Absorbent Pack of 100.
- Price
- £12.76
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 4y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Tork Basic Centrefeed Wiping Paper White M2 Absorbent Paper Towels 6 x 150m 129107
- Price
- £18.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 11y ago
Tork Singlefold Hand Towels Blue H3 Advanced Embossed 15 x 250 Sheets 290186
- Price
- £35.13
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 12y ago
Newest
by launch dateV-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
- Price
- £18.87
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago
SUZZYVINE Paper Towel Linen Feel Disposable Guest Hand Towels for Bathroom Dinner and Wedding White Napkins Soft and Absorben 20×40cm Pack of 100
- Price
- £9.48
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
- Price
- £28.25
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
JEBBLAS Disposable Guest Towels Linen Feel Hand Towels Cloth-Like Paper Napkins Soft Absorbent Paper Hand Towel for Kitchen Parties Bathroom Restaurant Events 7.8 X 15.7 100 Pcs White
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
138
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
8%
- Tork65%
- AmazonCommercial13%
- Scott5%
- SUZZYVINE4%
- Kimberly-Clark4%
- Tropical Pro Prime1%
- Open — no brand owns it (10 brands, 8%)
Demand
Nicky Defend Paper Hand Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Search terms
Top Nicky Defend Paper Hand Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tork hand towels17K/yr
- tork10K/yr
- disposable hand towels for bathroom6K/yr
- v fold paper hand towels4K/yr
- nicky hand towels956/yr
- nicky defend paper hand towels781/yr
Reviews and returns
What reviews say buyers love and hate about Nicky Defend Paper Hand Towels
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
As thin as tissue paper
Not very thick
The paper is so thin
Not value for money
Expensive paper towels
not cost effective for me
Probably buy better quality towels in the future
Poor quality
This batch was not of the same quality as before
now it can not fit in the towel dispenser
Smaller than I thought
they are much smaller than previous cloths I've purchased
wasn't soft at all
Rough as sandpaper
They feel rough
Love
Highly recommend if you want premium quality
Excellent quality and perfect for sustainable use
Excellent product
GOOD AS EXPLAINED
just what I needed
As described
Best price
Excellent value for money
good value
they are beautiful clean fresh
so much better than a towel cleaner more hygieneic
Nice disposable towels
Easy to use
Lovely product for my wife to use, easily disposed of & have purchased several boxes since & will again
Easy to place into our dispencers
Return
0.1% Return rate 57% Fixable by listing
now it can not fit in the towel dispenser
Smaller than I thought
they are much smaller than previous cloths I've purchased
Probably buy better quality towels in the future
Poor quality
This batch was not of the same quality as before
Misleading and terrible
Not value for money
Expensive paper towels
not cost effective for me
Keep looking
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Best Flapen score
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FAQ
Common Nicky Defend Paper Hand Towels questions
Answered from the same tracked data.