nicky defend paper hand towels
Worth a lookShows low returns (0.1%), but soft demand (-35.5% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible£26.81avg listing price — sweet spot $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Price range
Great£8.25–£61.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,256.67avg incumbent reviews — the moat a new listing must climb
Market size
Okay£114K£114K/yr · 38K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-35.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, nicky defend paper hand towels is a £114K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 54/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
nicky defend paper hand towels market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £80K–£107K
- units × avg price
- Conversion rate
- 11.2%
- Avg BSR
- #163
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 1.5%
- Avg brand age
- 63 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
138
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
8%
- Tork65%
- AmazonCommercial13%
- Scott5%
- SUZZYVINE4%
- Kimberly-Clark4%
- Tropical Pro Prime1%
- Open — no brand owns it (10 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 58 weeks — -35.5% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top nicky defend paper hand towels search terms
- tork hand towels17K/yr
- tork10K/yr
- disposable hand towels for bathroom6K/yr
- v fold paper hand towels4K/yr
- nicky hand towels956/yr
- nicky defend paper hand towels781/yr
Top nicky defend paper hand towels products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tork Extra Soft Singlefold Hand Towels White QuickDry Technology Embossed for Superior Absorption 15 packs of 200 sheets each Compatible with Tork H3 Systems (100278)
Tork£34.654.4★1,244 rev
Tork Xpress Multifold Hand Towel White Extra Soft Compatible with Tork H2 systems QuickDry Technology 21 packs of 100 sheets each (100297)
Tork£48.664.6★873 rev
AmazonCommercial Singlefold (V-Fold / ZZ-Fold) Paper Hand Towels 2-ply Cellulose 3990 Sheets (15 packs of 266) Sheet Size: 22 x 21 cm H3 Dispenser Compatible
AmazonCommercial£23.514.4★1,503 rev
Tork Xpress Soft Multifold Hand Towels 100289 - H2 Premium Paper Hand Towels with High-Absorbency - Large 2-Ply White - 21 x 150 Sheets
Tork£45.144.4★520 rev
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
Tork£28.254.6★226 rev
Newest
by launch date
V-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
Tropical Pro Prime£18.877 rev
SUZZYVINE Paper Towel Linen Feel Disposable Guest Hand Towels for Bathroom Dinner and Wedding White Napkins Soft and Absorben 20×40cm Pack of 100
SUZZYVINE£9.4814 rev
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
Scott£21.501,021 rev
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
Tork£28.25226 rev
JEBBLAS Disposable Guest Towels Linen Feel Hand Towels Cloth-Like Paper Napkins Soft Absorbent Paper Hand Towel for Kitchen Parties Bathroom Restaurant Events 7.8 X 15.7 100 Pcs White
Jebblas£10.86377 rev
Trending
90-day click momentumV-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
Tropical Pro Prime£18.873.6★
SUZZYVINE Quality Disposable Hand Towels Linen Feel Luxury White Paper Hand Towels Paper Napkins Perfect for Bathroom Dinner and Wedding Soft and Absorbent Pack of 100.
SUZZYVINE£12.764.7★
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
Scott£21.504.1★
Tork Basic Centrefeed Wiping Paper White M2 Absorbent Paper Towels 6 x 150m 129107
Tork£18.724.6★
Tork Singlefold Hand Towels Blue H3 Advanced Embossed 15 x 250 Sheets 290186
Tork£35.134.4★
What buyers say about nicky defend paper hand towels
What buyers praise and complain about, mined from review topics.What buyers love
“Highly recommend if you want premium quality”
“GOOD AS EXPLAINED”
“Best price”
“they are beautiful clean fresh”
“Easy to use”
“absorbent”
“Good size”
“Very useful and strong”
“Excellent paper hand towels”
“Soft and absorbent”
What buyers complain about
“As thin as tissue paper”
“Not value for money”
“Probably buy better quality towels in the future”
“now it can not fit in the towel dispenser”
“wasn't soft at all”
“Very thin and small with poor absorption so have to use about 3-4 to dry your hands”
“a little too flimsy for our requirements”
“Misleading and terrible”
“Food safe items like that renedered unusable”
“They do dry hands”
Top return reasons
Common questions
- Is nicky defend paper hand towels profitable to sell on Amazon United Kingdom?
- The niche generates £114K/yr across 39 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.5%. Flapen's verdict: Worth a look (54/100).
- How competitive is the nicky defend paper hand towels niche?
- 16 brands and 138 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in nicky defend paper hand towels?
- Top complaints mined from reviews: Thickness, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for nicky defend paper hand towels peak?
- Demand peaks in Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the nicky defend paper hand towels niche?
- Listings span £8.25–£61.99; the average listing price is £26.81 (sweet spot $15–$100). The average incumbent carries 1,257 reviews — the moat a new listing must climb.