Nicky Defend Paper Hand Towels
Nicky Defend Paper Hand Towels shows low returns (0.1%), but soft demand (-35.5% this quarter) keeps it on the watch list.
Flapen Score
Is Nicky Defend Paper Hand Towels profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Nicky Defend Paper Hand Towels is a £114K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 54/100.
Nicky Defend Paper Hand Towels: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -35.5% over the last 90 days and 11.2% of searches end in a purchase.
£114K
revenue / yr
Who owns the niche?
The top 5 brands hold 90% of demand, so 10% of the market is open.
10%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 39 products
Top Nicky Defend Paper Hand Towels products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Tork Extra Soft Singlefold Hand Towels White QuickDry Technology Embossed for Superior Absorption 15 packs of 200 sheets each Compatible with Tork H3 Systems (100278)
- Price
- £34.65
- Rating
- 4.4/5
- Reviews
- 1,244
- Age
- 13y ago
Tork Xpress Multifold Hand Towel White Extra Soft Compatible with Tork H2 systems QuickDry Technology 21 packs of 100 sheets each (100297)
- Price
- £48.66
- Rating
- 4.6/5
- Reviews
- 873
- Age
- 15y ago
AmazonCommercial Singlefold (V-Fold / ZZ-Fold) Paper Hand Towels 2-ply Cellulose 3990 Sheets (15 packs of 266) Sheet Size: 22 x 21 cm H3 Dispenser Compatible
- Price
- £23.51
- Rating
- 4.4/5
- Reviews
- 1,503
- Age
- 6y ago
Tork Xpress Soft Multifold Hand Towels 100289 - H2 Premium Paper Hand Towels with High-Absorbency - Large 2-Ply White - 21 x 150 Sheets
- Price
- £45.14
- Rating
- 4.4/5
- Reviews
- 520
- Age
- 13y ago
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
- Price
- £28.25
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
Trending
90-day click momentum
V-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
- Price
- £18.87
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago
SUZZYVINE Quality Disposable Hand Towels Linen Feel Luxury White Paper Hand Towels Paper Napkins Perfect for Bathroom Dinner and Wedding Soft and Absorbent Pack of 100.
- Price
- £12.76
- Rating
- 4.7/5
- Reviews
- 46
- Age
- 4y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Tork Basic Centrefeed Wiping Paper White M2 Absorbent Paper Towels 6 x 150m 129107
- Price
- £18.72
- Rating
- 4.6/5
- Reviews
- 730
- Age
- 11y ago
Tork Singlefold Hand Towels Blue H3 Advanced Embossed 15 x 250 Sheets 290186
- Price
- £35.13
- Rating
- 4.4/5
- Reviews
- 89
- Age
- 12y ago
Newest
by launch dateV-Fold Paper Hand Towels 2-Ply 3750 Sheets (15 x 250) High Absorbency Disposable Towels for Washrooms & Kitchens. Tropical Pro Prime
- Price
- £18.87
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 9mo ago
SUZZYVINE Paper Towel Linen Feel Disposable Guest Hand Towels for Bathroom Dinner and Wedding White Napkins Soft and Absorben 20×40cm Pack of 100
- Price
- £9.48
- Rating
- 4.1/5
- Reviews
- 14
- Age
- 1y ago
Scott Essential Hand Towels Narrow-Fold 2-Ply White Paper Towels Soft Absorbent FSC Certified Compatible with Multifold Dispensers 12 Clips x 220 Sheets (2 640 Sheets Total) Model Nr. 6603
- Price
- £21.50
- Rating
- 4.1/5
- Reviews
- 1,021
- Age
- 2y ago
Tork Xpress Compressed Soft Multifold Hand Towels White H2 Advanced 2-ply M-fold Large 6 x 200 Sheets 600454
- Price
- £28.25
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 2y ago
JEBBLAS Disposable Guest Towels Linen Feel Hand Towels Cloth-Like Paper Napkins Soft Absorbent Paper Hand Towel for Kitchen Parties Bathroom Restaurant Events 7.8 X 15.7 100 Pcs White
- Price
- £10.86
- Rating
- 4.5/5
- Reviews
- 377
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
Brands
16 falling
Sellers
138
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
49%
Top 20: 85%
Open market
8%
- Tork65%
- AmazonCommercial13%
- Scott5%
- SUZZYVINE4%
- Kimberly-Clark4%
- Tropical Pro Prime1%
- Open — no brand owns it (10 brands, 8%)
Nicky Defend Paper Hand Towels demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb, Mar · busiest ÷ quietest = 2.0×
Top Nicky Defend Paper Hand Towels search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- tork hand towels17K/yr
- tork10K/yr
- disposable hand towels for bathroom6K/yr
- v fold paper hand towels4K/yr
- nicky hand towels956/yr
- nicky defend paper hand towels781/yr
What reviews say buyers love and hate about Nicky Defend Paper Hand Towels
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Highly recommend if you want premium quality”
“GOOD AS EXPLAINED”
“Best price”
“they are beautiful clean fresh”
“Easy to use”
What buyers complain about
83% of reviews“As thin as tissue paper”
“Not value for money”
“Probably buy better quality towels in the future”
“now it can not fit in the towel dispenser”
“wasn't soft at all”
Nicky Defend Paper Hand Towels return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Nicky Defend Paper Hand Towels questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
