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Nelko P21 Label Tape

Fail

The top 5 brands take 100% of clicks, so Nelko P21 Label Tape is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£70K/yr48K searches / yr
90-day growth
-14.4%search demand this quarter
Competition
78%top-5 click share · 4 brands · 14 sellers

Flapen Score

Nelko P21 Label Tape against its category

The dotted line is the Business, Industry & Science average. Past it, Nelko P21 Label Tape is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nelko P21 Label Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nelko P21 Label Tape 48K times last year and spent an estimated £70K. All 4 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-14.4%
Conversion, latest week
12.3%
Market size, estimated
£70Ka year
Top search term
nelko labels21K searches a year

02 · Price

A sale here is worth £12.00.

Listings sell for £12.00 on average, from £5.07 to £20.22. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £12.00 that is £3K to £6K a year per listing.

Average price
£12.00under the $15 to $100 sweet spot
Price range
£5.07–£20.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #100 within Packaging & Shipping Supplies. It carries 3,153 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
27.4%
Average rank
#100in Packaging & Shipping Supplies
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,153per listing
Listings tracked
13

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
23 months

Products

Top Nelko P21 Label Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

0%

  • Nelko58%
  • odolpin35%
  • Brilovent4%
  • YcsRnn3%
  • Open — no brand owns it (0%)

Demand

Nelko P21 Label Tape search demand

Weekly searches over the year. Pick a range.

900700Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Nelko P21 Label Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nelko labels21K/yr
  • nelko p21 label tape23K/yr
  • p21 label tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Nelko P21 Label Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality10%−0.06

Poor quality print is not accurate at all

Poor Print Quality

Really poor print quality

Quality-Overall8%−0.04

Complete rubbish

Awful product

Intentionally reduces quality if you use other brand labels

Software/Application6%−0.02

the app itself is very slow

The software can be a little cumbersome

the app gives an error

Adhesion/Stickiness6%

Hard to align sticker tape so wording drops off the edge

now having wasted rolls of tape that I cannot use

The labels are sticky

Durability6%−0.04

Broke

Does not last for a long period of time before peeling off

Love

Ease Of Use15%+1.27

Very easy to use

Makes life much easier

easy to read

Value For Money10%+0.69

Tremendous kit for the price

Great Value for Money

Good value

Quality-Overall10%−0.04

the overall build feels good for the price

Excellent quality

The overall performance is good for everyday use

Advertised Vs Actual Product7%+0.46

Genuinely does what it claims

As described

Does the job

Assembly/Installation6%+0.55

Easy to install

easy to set up

-easy to install

Return

1.0% Return rate 29% Fixable by listing

Size-Overall18%▆▇█▄▅▅
Functionality-Overall16%█▅▅█▅▆
Compatibility-Overall16%▅▅▃▇█▄

Won't work in my Nelko PM220

Not compatable with iphone 11

These are not compatible with my PM220

Print Quality10%▆▅▅▆█▄

Poor quality print is not accurate at all

Poor Print Quality

Really poor print quality

Connectivity-Overall4%█▄▅▁▅▃

FAQ

Common Nelko P21 Label Tape questions

Answered from the same tracked data.