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Moving House Essentials

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -4.5% this quarter, so Moving House Essentials is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£166K/yr302K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
30%top-5 click share · 42 brands · 67 sellers

Flapen Score

Moving House Essentials against its category

The dotted line is the Business, Industry & Science average. Past it, Moving House Essentials is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moving House Essentials market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moving House Essentials 302K times last year and spent an estimated £166K. The top 5 brands take 36% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
5.0%
Market size, estimated
£166Ka year
Peak month
February1.8× the quietest month
Top search term
moving house essentials123K searches a year

02 · Price

A sale here is worth £10.92.

Listings sell for £10.92 on average, from £3.14 to £25.95. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £10.92 that is £1K to £3K a year per listing.

Average price
£10.92under the $15 to $100 sweet spot
Price range
£3.14–£25.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Packaging & Shipping Supplies. It carries 7,570 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#125in Packaging & Shipping Supplies
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,570per listing
Listings tracked
54

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Moving House Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£20K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

42 falling

Sellers

67

Top-5 brand share

36%

Top 20: 82%

Top-5 click share

30%

Top 20: 73%

Open market

60%

  • Triplast9%
  • REQUISITE NEEDS9%
  • Direct Global Trading8%
  • Lifewit6%
  • ClearSpace5%
  • JIAWEN4%

Demand

Moving House Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Moving House Essentials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moving house essentials123K/yr
  • moving55K/yr
  • packing34K/yr
  • moving house35K/yr
  • moving essentials9K/yr
  • house move essentials9K/yr
  • moving supplies8K/yr
  • house moving5K/yr
  • moving home5K/yr
  • packing materials for moving house5K/yr

Reviews and returns

What reviews say buyers love and hate about Moving House Essentials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.17

Extremely small

Very large

Small Boxes

Quality-Overall16%−0.05

Cheap quality

Rubbish quality

Awful quality

Strength12%+0.36

Not very sturdy

Not Strong

So flimsy

Thickness6%−0.07

really not as thick as I was hoping

Not that thick as I was expected

Not very thick

Adhesion/Stickiness5%−0.02

Doesnt stick

Not very sticky

has very weak adhesion

Love

Quality-Overall17%−0.05

Decent quality

Build quality is solid for the price

The bag is good quality

Strength16%+0.36

Strong tape

They are sturdy boxes

Heavy duty

Value For Money14%+1.29

Excellent value

Fair Price

Not expensive

Storage Capacity9%+1.23

Large capacity

Good capacity

Great Storage

Size-Overall9%−0.17

Good size boxes

Fits well

the right size for my needs

Return

0.2% Return rate 60% Fixable by listing

Size-Overall47%██▇▇▇█

Extremely small

Very large

Small Boxes

Quality-Overall11%▆▆▆██▇

Cheap quality

Rubbish quality

Awful quality

Strength8%▇▇█▆▅▇

Not very sturdy

Not Strong

So flimsy

Functionality-Overall5%▆▅▄█▅▅
Advertised Vs Actual Product4%▅█▆▆▇▇

is misleading

Misleading information

misleading description

FAQ

Common Moving House Essentials questions

Answered from the same tracked data.