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Mop Pro

Fail

Shoppers spend only $42K a year here, so Mop Pro is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£42K/yr47K searches / yr
90-day growth
+10.8%search demand this quarter
Competition
78%top-5 click share · 9 brands · 20 sellers

Flapen Score

Mop Pro against its category

The dotted line is the Business, Industry & Science average. Past it, Mop Pro is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mop Pro market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mop Pro 47K times last year and spent an estimated £42K. The top 5 brands take 91% of clicks. Demand peaks in Apr–May. Flapen scores it 46 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+10.8%
Conversion, latest week
4.5%
Market size, estimated
£42Ka year
Peak month
April4.3× the quietest month
Top search term
mop pro wash & dry mop & bucket set18K searches a year

02 · Price

A sale here is worth £20.19.

Listings sell for £20.19 on average, from £9.28 to £34.30. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £20.19 that is £2K to £5K a year per listing.

Average price
£20.19inside the $15 to $100 sweet spot
Price range
£9.28–£34.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #154 within Janitorial & Sanitation Supplies. It carries 8,247 reviews at 3.94 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
50%
Out of stock, average day
9.1%
Average rank
#154in Janitorial & Sanitation Supplies
Average rating
3.94 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,247per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mop Pro products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£13K£17K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

20

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • JOYMOOP34%
  • Mop PRO19%
  • SWISSPACK14%
  • ILAVCLEAN13%
  • SqueezyPeasy11%
  • Vileda3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Mop Pro search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 4.3×

Search terms

Top Mop Pro search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mop pro wash & dry mop & bucket set18K/yr
  • mop pro17K/yr
  • joymoop mop and bucket4K/yr
  • joymoop4K/yr
  • joy mop2K/yr
  • mop pro and bucket2K/yr

Reviews and returns

What reviews say buyers love and hate about Mop Pro

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use11%+0.62

is a bit awkward to use

making it difficult to operate

Awful to use

Durability10%−0.17

Broke on first use

Breaks easily

Broken after one use

Ease Of Cleaning9%+1.39

Unfortunately, cleaning it requires a lot of effort because some areas are hard to reach

they don't clean deeply enough

I do not love cleaning

Leak-Proof9%

It leaks filled it up

Bit leaky

So it leaks

Quality-Overall7%+0.20

Very poor quality

Rather cheaply made

Cheap quality

Love

Ease Of Cleaning20%+1.39

Cleans really well

Makes cleaning much easier

Good for cleaning

Ease Of Use15%+0.62

Ease of use

Easy to use and store

Easy to remove

Quality-Overall9%+0.20

Best quality

Very high quality build

it's well made

Compactness7%+0.53

Compact and cleans well

Small and compact

compact design for storage

Value For Money6%−0.02

Good price

Worth it

Good value for money

Return

1.2% Return rate 19% Fixable by listing

Size-Overall13%▄▇▅▆▅█

A little too short for me

Small

the pole is too short

Wet Cleaning11%▅█▆▄▇▄
Functionality-Overall9%▄▇▅█▂█

obviously didn't work

it basically does nothing

Tap doesn't work

Quality-Overall8%▆▄▅▃▄█

Very poor quality

Rather cheaply made

Cheap quality

Leak-Proof7%▄▂▆█▅▃

It leaks filled it up

Bit leaky

So it leaks

FAQ

Common Mop Pro questions

Answered from the same tracked data.