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Mop Pads

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -24.6% this quarter, so Mop Pads is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£278K/yr331K searches / yr
90-day growth
-24.6%search demand this quarter
Competition
54%top-5 click share · 23 brands · 161 sellers

Flapen Score

Mop Pads against its category

The dotted line is the Business, Industry & Science average. Past it, Mop Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mop Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mop Pads 331K times last year and spent an estimated £278K. The top 5 brands take 73% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 331K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £278K a year.

Searches, last 12 months
331K
Growth, 90 days vs prior 90
-24.6%
Conversion, latest week
7.3%
Market size, estimated
£278Ka year
Peak month
February3.2× the quietest month
Top search term
vileda spray mop95K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £4.17 to £34.30. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £11.45 that is £9K to £11K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£4.17–£34.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£11K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #121 within Janitorial & Sanitation Supplies. It carries 4,078 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
97%
Out of stock, average day
1.4%
Average rank
#121in Janitorial & Sanitation Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,078per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mop Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

161

Top-5 brand share

73%

Top 20: 97%

Top-5 click share

54%

Top 20: 86%

Open market

25%

  • Vileda52%
  • Vicloon8%
  • URAQT7%
  • Gruvox3%
  • KxrTpx3%
  • Addis2%

Demand

Mop Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.2×

Search terms

Top Mop Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vileda spray mop95K/yr
  • vileda 1-2 spray mop24K/yr
  • mop pads21K/yr
  • spray mop replacement pads20K/yr
  • microfibre mop heads9K/yr
  • vileda spray mop head replacement17K/yr
  • spray mop vileda13K/yr
  • vileda 1-2 spray mop pads12K/yr
  • microfiber mop pads9K/yr
  • microfibre mop pads13K/yr

Reviews and returns

What reviews say buyers love and hate about Mop Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.10

Didnt last

Broke easily

Broke after 1st use

Spray/Flow12%−0.06

Faulty spray

Spray doesnt work

its stopped spraying

Size-Overall10%−0.05

These are very large

Does not fit

Too small

Leak-Proof7%

Bottle leaks

is leaking a lot

It leaks filled it up

Value For Money7%+0.33

cheaper

Ok the liquid is expensive

Not happy considering price

Love

Ease Of Cleaning17%+1.42

Cleans well

Excellent cleaning

Cleans beautifully

Ease Of Use15%+1.05

its easy to handle

Easy to use

It is so handy

Quality-Overall13%+0.66

It seems to be of reasonable quality

It is well made - light

Excellent product

Value For Money12%+0.33

Good Value

Great value

Excellent value

Advertised Vs Actual Product6%+0.14

Works as advertised

Better than expected

Does what it promises

Return

0.8% Return rate 36% Fixable by listing

Size-Overall29%▆▆▇█▆▆

These are very large

Does not fit

Too small

Spray/Flow13%▆▇█▆█▆

Faulty spray

Spray doesnt work

its stopped spraying

Functionality-Overall9%▇▇▇▆▇█

Power goes checked everything as stated no go

Unfortunately don't work

The mop system is not working properly ie not spraying water on the mop

Defective Material/Parts6%▆▅▆▅▆█
Quality-Overall6%▅▅█▇▅▆

Unfortunately the bottles provided are not the best quality

Not the same quality as the brand ones

Poor quality

FAQ

Common Mop Pads questions

Answered from the same tracked data.