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Milkshake Maker

Fail

Shoppers spend only $68K a year here, so Milkshake Maker is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£68K/yr133K searches / yr
90-day growth
+48.3%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Milkshake Maker against its category

The dotted line is the Business, Industry & Science average. Past it, Milkshake Maker is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Milkshake Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Milkshake Maker 133K times last year and spent an estimated £68K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.7% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
+48.3%
Conversion, latest week
1.7%
Market size, estimated
£68Ka year
Peak month
December1.9× the quietest month
Top search term
milkshake maker85K searches a year

02 · Price

A sale here is worth £30.66.

Listings sell for £30.66 on average, from £16.62 to £85.20. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £30.66 that is £0 to £3K a year per listing.

Average price
£30.66inside the $15 to $100 sweet spot
Price range
£16.62–£85.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #65 within Food Service Equipment & Supplies. It carries 1,840 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
15.4%
Average rank
#65in Food Service Equipment & Supplies
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,840per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Milkshake Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

45

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

  • LIVIVO36%
  • GILES & POSNER30%
  • Breville9%
  • Buffalo8%
  • Tefal5%
  • WICKED GIZMOS WG3%
  • Open — no brand owns it (4 brands, 10%)

Demand

Milkshake Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Milkshake Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milkshake maker85K/yr
  • milkshake maker machine12K/yr
  • milk shake maker machine12K/yr
  • milkshake machine11K/yr
  • milkshake mixer6K/yr
  • freddo espresso mixer3K/yr
  • milk shake maker4K/yr

Reviews and returns

What reviews say buyers love and hate about Milkshake Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.53

Breaks easily

Didnt last

broke on first use

Quality-Overall12%+0.60

Bad quality

Rubbish quality

TERRIBLE build quality

Mixing/Blending7%+1.45

doesnt blend anything

It doesnt blend anything

struggled to blend things when it did work

Functionality-Overall4%−0.06

it has not worked properly since I bought it

Did not work

its just stopped working

Strength3%

Cheap and fragile

Not strong enough

It is very flimsy

Love

Mixing/Blending25%+1.45

Blends well

Great Blender

Blends fine

Quality-Overall16%+0.60

EXCELLENT PRODUCT

Solid build quality

Good product on the first used

Ease Of Use10%+0.67

Easy to use

Easy to operate

easy to function

Value For Money9%+0.53

Definitely worth the price

Good price

Excellent value for money

Ease Of Cleaning6%+0.60

Has a self clean option too which is perfect

This cleans it beautifully

easy clean

Return

2.7% Return rate 13% Fixable by listing

Functionality-Overall24%█▆▇▇▇▇

it has not worked properly since I bought it

Did not work

its just stopped working

Mixing/Blending10%▇▆▇▇▆█

doesnt blend anything

It doesnt blend anything

struggled to blend things when it did work

Size-Overall10%▇▆█▆▇▇
Durability9%▆▇▆█▇▅

Breaks easily

Didnt last

broke on first use

Leak-Proof5%▅█▄▅▄▅

It leaks

Leaks

Serious Leakage Issue

FAQ

Common Milkshake Maker questions

Answered from the same tracked data.