Is milkshake maker profitable to sell on Amazon United Kingdom?

The niche generates £68K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.3%. Flapen's verdict: Skip it (48/100).

How competitive is the milkshake maker niche?

10 brands and 45 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in milkshake maker?

Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.7%.

When does demand for milkshake maker peak?

Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the milkshake maker niche?

Listings span £16.62–£85.20; the average listing price is £30.66 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.

milkshake maker

Skip it

A small market ($68K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible£30.66

avg listing price — sweet spot $15–$100

Price range

Incredible£16.62–£85.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Growth

Good+48.3%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay1,839.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad£68K

£68K/yr · 133K searches

According to Flapen's Amazon United Kingdom niche tracking, milkshake maker is a £68K/yr Amazon United Kingdom market (133K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

milkshake maker market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: £61K–£77K; units × avg price
Conversion rate: 1.7%
Avg BSR: #65
Page quality: 0%
Prime: 86%
Sponsored: 86%
Out of stock: 15.4%
Avg brand age: 28 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

LIVIVO36%
GILES & POSNER30%
Breville9%
Buffalo8%
Tefal5%
WICKED GIZMOS WG3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +48.3% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top milkshake maker search terms

milkshake maker85K/yr +40.0%1.2% conv.
milkshake maker machine12K/yr +80.5%0.9% conv.
milk shake maker machine12K/yr +52.7%1.2% conv.
milkshake machine11K/yr +39.1%0.8% conv.
milkshake mixer6K/yr +58.6%1.1% conv.
freddo espresso mixer3K/yr +235.6%1.0% conv.
milk shake maker4K/yr +19.1%1.2% conv.

All search terms

Top milkshake maker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LIVIVO Retro Milkshake Maker 100W Stand Mixer Machine Red with 500ml Cup Perfect for Making Milk Frothing Cold Drinks Ice Coffee Frappe Iced Brew Coffee Macchiato Cream

LIVIVO£25.774.2★774 rev

Breville Blend Active Personal Blender & Smoothie Maker | 350W | 2 Portable Blend Active Bottles (600ml) | Leak Proof Lids | White & Green [VBL246]

Breville£16.623.9★6,780 rev

Giles & Posner Milkshake Maker Iced Coffee Maker 2 Speeds Includes 500ml Stainless Steel Cup & Blade Capacity Markings Milk Frothing Cocktails Electric Drinks Mixer Pastel Blue 100W

GILES & POSNER£20.593.2★28 rev

Giles & Posner Milkshake Maker Iced Coffee Maker 2 Speeds Includes 500ml Stainless Steel Cup & Blade Capacity Markings Milk Frothing Cocktails Electric Drinks Mixer Matte Blue 100W

GILES & POSNER£20.223.5★2 rev

Buffalo Electric Milkshake Mixer - Stainless Steel Low Noise Motor Two Speeds Mixing Cup Included CT938

Buffalo£79.044.3★13 rev

Newest

by launch date

Giles & Posner Milkshake Maker Iced Coffee Maker 2 Speeds Includes 500ml Stainless Steel Cup & Blade Capacity Markings Milk Frothing Cocktails Electric Drinks Mixer Matte Blue 100W

GILES & POSNER£20.222 rev

2mo ago

Giles & Posner Funfair Milkshake Maker Iced Coffee Maker 2 Speeds 500ml Stainless Steel Cup & Blade Capacity Markings Secure Clips Milk Frothing Cocktails Electric Mixer Matte Red 100W

GILES & POSNER£20.332 rev

5mo ago

Giles & Posner Milkshake Maker Iced Coffee Maker 2 Speeds Includes 500ml Stainless Steel Cup & Blade Capacity Markings Milk Frothing Cocktails Electric Drinks Mixer Matte Pink 100W

GILES & POSNER£19.385 rev

6mo ago

Giles & Posner Funfair Milkshake Maker Iced Coffee Maker 2 Speeds 500ml Stainless Steel Cup & Blade Capacity Markings Secure Clips Milk Frothing Cocktails Electric Mixer Matte Yellow 100W

GILES & POSNER£18.745 rev

6mo ago

Giles & Posner Milkshake Maker Iced Coffee Maker 2 Speeds Includes 500ml Stainless Steel Cup & Blade Capacity Markings Milk Frothing Cocktails Electric Drinks Mixer Pastel Blue 100W

GILES & POSNER£20.5928 rev

1y ago

What buyers say about milkshake maker

What buyers praise and complain about, mined from review topics.

What buyers love

Mixing/Blending25%

“Blends well”

Quality-Overall16%

“EXCELLENT PRODUCT”

Ease Of Use10%

“Easy to use”

Value For Money9%

“Definitely worth the price”

Ease Of Cleaning6%

“Has a self clean option too which is perfect”

Advertised Vs Actual Product5%

“it gets the job done”

Strength2%

“Sturdy ideal for smoothies”

Durability2%

“Durable”

Efficiency2%

“Does the job very well”

Size-Overall1%

“Perfect size”

What buyers complain about

Durability33%

“Breaks easily”

Quality-Overall12%

“Bad quality”

Mixing/Blending7%

“doesnt blend anything”

Functionality-Overall4%

“it has not worked properly since I bought it”

Strength3%

“Cheap and fragile”

Leak-Proof3%

“It leaks”

Value For Money3%

“DON'T WASTE YOUR MONEY”

Charging2%

“Barely holds charge”

Ease Of Use2%

“now unable to use at all”

Battery Life2%

“Short battery life”

Top return reasons

Functionality-Overall24%

Mixing/Blending10%

Size-Overall10%

Durability9%

Leak-Proof5%

Quality-Overall4%

Smell4%

Charging3%

Flammable3%

Product Condition2%

Common questions

Is milkshake maker profitable to sell on Amazon United Kingdom?: The niche generates £68K/yr across 14 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +48.3%. Flapen's verdict: Skip it (48/100).
How competitive is the milkshake maker niche?: 10 brands and 45 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in milkshake maker?: Top complaints mined from reviews: Durability, Quality-Overall, Mixing/Blending. The return rate is 2.7%.
When does demand for milkshake maker peak?: Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the milkshake maker niche?: Listings span £16.62–£85.20; the average listing price is £30.66 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.