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Microchip Scanner

Fail

Shoppers spend only $130K a year here, so Microchip Scanner is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£130K/yr103K searches / yr
90-day growth
+7.7%search demand this quarter
Competition
61%top-5 click share · 13 brands · 21 sellers

Flapen Score

Microchip Scanner against its category

The dotted line is the Business, Industry & Science average. Past it, Microchip Scanner is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Microchip Scanner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Microchip Scanner 103K times last year and spent an estimated £130K. The top 5 brands take 73% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
+7.7%
Conversion, latest week
7.1%
Market size, estimated
£130Ka year
Peak month
August1.5× the quietest month
Top search term
microchip scanner48K searches a year

02 · Price

A sale here is worth £17.65.

Listings sell for £17.65 on average, from £12.28 to £40.76. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £17.65 that is £4K to £9K a year per listing.

Average price
£17.65inside the $15 to $100 sweet spot
Price range
£12.28–£40.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£9K
Returns
4.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 19.6% of listings are out of stock. The average listing ranks #2,138 within Agricultural Equipment & Supplies. It carries 390 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
94%
Out of stock, average day
19.6%
Average rank
#2,138in Agricultural Equipment & Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
390per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Microchip Scanner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£26K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

19%

  • Smoostart32%
  • Yanzeo13%
  • Agatige10%
  • Quevati9%
  • Pet Technology Store9%
  • Hycago8%

Demand

Microchip Scanner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Microchip Scanner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • microchip scanner48K/yr
  • pet microchip scanner uk7K/yr
  • cat microchip scanner8K/yr
  • microchip reader6K/yr
  • cat chip scanner uk4K/yr
  • pet chip scanner uk5K/yr
  • pet scanner4K/yr
  • dog microchip scanner4K/yr
  • pet scanner microchip reader uk4K/yr
  • microchip scanner for cats4K/yr

Reviews and returns

What reviews say buyers love and hate about Microchip Scanner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall27%−0.20

Only work on some types of chips

Does not work as advertised

Doesnt work

Charging12%−0.12

Not charging

Unable to recharge

refuses to charge

Quality-Overall8%+0.50

Cheap

Absolute garbage

Really poor quality

Noise Level6%−0.02

the beep was really loud

Noisy

which is not heard by humans

Connectivity-Overall5%−0.01

No matter if I connected the cable or not

this does not support wireless so nothing is included there

are unable to connect to pc or phone

Love

Ease Of Use31%+2.34

Easy To Use

Perfect and very handy to have

easy to read

Quality-Overall12%+0.50

Good product As discribed

Excellent product

feels well made

Value For Money10%+0.61

Great value for money

Great product for the money

Reasonable price

Advertised Vs Actual Product8%+0.11

Worked as need

Works as it should

Does what it says

Weight Light7%+0.39

I also like that its lightweight

Incredibly light, fairly small, so is easy to carry in a bag

Light weight

Return

4.6% Return rate 2% Fixable by listing

Functionality-Overall49%█▆▅█▆▇

Only work on some types of chips

Does not work as advertised

Doesnt work

Charging19%▅▃█▂▄▅

Not charging

Unable to recharge

refuses to charge

Compatibility-Overall4%▃▇▁█▇▁
Scanning Feature3%▁▁▄▅▄█
Connectivity-Overall3%▁█▁▆▅█

No matter if I connected the cable or not

this does not support wireless so nothing is included there

are unable to connect to pc or phone

FAQ

Common Microchip Scanner questions

Answered from the same tracked data.