Skip to content

Menu Holder

Maybe

Products sell for $25.00 on average, inside the sweet spot. But demand is soft, at -17.2% this quarter, so Menu Holder is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£68K/yr95K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
35%top-5 click share · 34 brands · 42 sellers

Flapen Score

Menu Holder against its category

The dotted line is the Business, Industry & Science average. Past it, Menu Holder is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Menu Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Menu Holder 95K times last year and spent an estimated £68K. The top 5 brands take 41% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
2.8%
Market size, estimated
£68Ka year
Peak month
April1.8× the quietest month
Top search term
menu holders for tables21K searches a year

02 · Price

A sale here is worth £25.00.

Listings sell for £25.00 on average, from £2.77 to £179.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £25.00 that is £0 to £3K a year per listing.

Average price
£25.00inside the $15 to $100 sweet spot
Price range
£2.77–£179.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #625 within Food Service Equipment & Supplies. It carries 151 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
92%
Out of stock, average day
3.2%
Average rank
#625in Food Service Equipment & Supplies
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
151per listing
Listings tracked
50

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Menu Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

42

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

35%

Top 20: 72%

Open market

54%

  • YIMETOP12%
  • WenYa8%
  • Chalkboards UK8%
  • Flow fire7%
  • Deflecto6%
  • Securit6%

Demand

Menu Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Menu Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • menu holders for tables21K/yr
  • menu holder36K/yr
  • menu22K/yr
  • menu holders10K/yr
  • menu covers6K/yr

Reviews and returns

What reviews say buyers love and hate about Menu Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.10

Cracks easily, I've only used 2 and first one broke and the second one has cracked lines at the top and bottom

This item does not stand up

All of the menu books were ripped

Size-Overall8%−0.05

Not fit for purpose

I knew they would be small

Useable space smaller than A4

Functionality-Overall8%−0.08

Did not do the job they were intended to do

Product does not work

I don't see how else they could be used

Quality-Overall8%+1.32

Rubbish & Waste of Money

Absolutely terrible quality - arrived, opened immediately, followed instructions, the pages look warped with big gaps on the sides

Defective Material/Parts8%−0.08

all product come with damaged

This item does not stand up

Product does not work

Love

Quality-Overall24%+1.32

Excellent quality

Excellent product, as described

Great quality place card holders

Value For Money20%+1.57

Good value

represent decent value for money

great value for money

Strength12%+0.49

Sturdy stands

Stylish and sturdy display stands

Sturdy

Display-Overall9%+0.72

Clear display

Great to display information

Great for display

Design-Overall7%+0.14

Great design and easy to use

It is a stylish

The gold border design added a touch of elegance

Return

1.2% Return rate 46% Fixable by listing

Size-Overall37%▄▆▇█▇▆

Not fit for purpose

I knew they would be small

Useable space smaller than A4

Quality-Overall13%▆▃▄▂▃█

Rubbish & Waste of Money

Absolutely terrible quality - arrived, opened immediately, followed instructions, the pages look warped with big gaps on the sides

Functionality-Overall8%▃▅█▄▇█

Did not do the job they were intended to do

Product does not work

I don't see how else they could be used

Defective Material/Parts7%█▅▇▅▅▇

all product come with damaged

This item does not stand up

Product does not work

Strength5%▆▅▂▄█▃

First its very flimsy

However, they are not very stable

Flimsy

FAQ

Common Menu Holder questions

Answered from the same tracked data.