menu holder
Worth a lookShows a sweet-spot price point ($25.00 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£25.00avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great151.44avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.77–£179.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£68K£68K/yr · 95K searches
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, menu holder is a £68K/yr Amazon United Kingdom market (95K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
menu holder market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £75K–£100K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #625
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 78%
- Out of stock
- 3.2%
- Avg brand age
- 37 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
42
Top-5 brand share
41%
Top 20: 88%
Top-5 click share
35%
Top 20: 72%
Open market
54%
- YIMETOP12%
- WenYa8%
- Chalkboards UK8%
- Flow fire7%
- Deflecto6%
- Securit6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Top menu holder search terms
- menu holders for tables21K/yr
- menu holder36K/yr
- menu22K/yr
- menu holders10K/yr
- menu covers6K/yr
Top menu holder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YIMETOP 10Pcs Ebony Wooden Place Card Holders for Weddings & Events - Table Number Menu & Photo Display Stands Indoor/Outdoor Use
YIMETOP£7.954.8★6 rev
Chalkboards UK Premium Menu Holder and Chalkboard Wood Black/Rustic Brown 20 x 15.9 x 5 cm
Chalkboards UK£9.324.0★26 rev
Flow fire A4 Acrylic Sign Holder 6 Pack T-Shaped Table Menu Display Stand
Flow fire£16.484.2★445 rev
DOPENSPI 50PCS Card Stands Table Sign Holder Stand Clear Display Stands Menu Holders Picture Stand CardStands for Table for Wedding Photos Memos Pictures Display
DOPENSPI£4.703.6★8 rev
Gipizi 16Pcs Wooden Place Card Holders Beech Wood Photo Card Holders for Weddings Banquets and Parties Table Number Holder Stands A6 Wood Menu Holder for Restaurants
Gipizi£12.184.4★257 rev
Newest
by launch date
Deflecto Essential Range Menu Holder Wipe Clean Menu Display for Cafes Restaurants and Hospitality Counters Tabletop Menu in Presentation and Display Box A4 Black Pack of 10
Deflecto£61.832 rev
Deflecto Deluxe Range Menu Holder Wipe Clean Menu Display for Restaurants Cafés and Hospitality Durable Reusable Menu Presentation A4 Black
Deflecto£11.311 rev
DOPENSPI 50PCS Card Stands Table Sign Holder Stand Clear Display Stands Menu Holders Picture Stand CardStands for Table for Wedding Photos Memos Pictures Display
DOPENSPI£4.708 rev
Tabletop Menu Holder | Double-Sided Chalkboard Sign for Cafe Restaurant Bar | Countertop Display Stand with 10mm Menu Slot | Wooden Base & Easy-Clean Boards | Table Number Specials
Generic£9.142 rev
Table Number Place Card Holders 12pcs Gold Semi Circle Design Modern Table Name Photo Display Stands for Wedding Banquet Reception Anniversary Birthday Dinner Party Office Restaurant
Gainsten£7.202 rev
Trending
90-day click momentum
Beaumont Clear Perspex Tent Menu Holder - Accommodates A4 Laminated Menus Easy to Clean 72mm Depth Ideal for Restaurants Cafés and Hotels
Beaumont£2.774.4★
Deflecto Essential Range Menu Holder Wipe Clean Menu Display for Cafes Restaurants and Hospitality Counters Tabletop Menu in Presentation and Display Box A4 Black Pack of 10
Deflecto£61.834.0★
QWORK 10 Pack Black A4 Menu Covers Single Page Double View for Restaurants Hotels Bars Highly Transparent PVC Material Metal Edge
QWORK£12.714.4★
Deflecto Deluxe Range Menu Holder Wipe Clean Menu Display for Restaurants Cafés and Hospitality Durable Reusable Menu Presentation A4 Black
Deflecto£11.315.0★
Table Number Place Card Holders 12pcs Gold Semi Circle Design Modern Table Name Photo Display Stands for Wedding Banquet Reception Anniversary Birthday Dinner Party Office Restaurant
Gainsten£7.205.0★
What buyers say about menu holder
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent quality”
“Good value”
“Sturdy stands”
“Clear display”
“Great design and easy to use”
“Easy to use”
“they do the job”
“The acrylic material feels durable”
“But apart from that, easy to use and stable,. it stands up well”
“milky white”
What buyers complain about
“Cracks easily, I've only used 2 and first one broke and the second one has cracked lines at the top and bottom”
“Not fit for purpose”
“Did not do the job they were intended to do”
“Rubbish & Waste of Money”
“all product come with damaged”
“Assembly is essentially non-existent”
“First its very flimsy”
“Very hard to read what's in the frame”
“Not heavy enough to hold anything”
“These look so expensive”
Top return reasons
Common questions
- Is menu holder profitable to sell on Amazon United Kingdom?
- The niche generates £68K/yr across 50 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the menu holder niche?
- 34 brands and 42 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in menu holder?
- Top complaints mined from reviews: Durability, Size-Overall, Functionality-Overall. The return rate is 1.2%.
- When does demand for menu holder peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the menu holder niche?
- Listings span £2.77–£179.52; the average listing price is £25.00 (sweet spot $15–$100). The average incumbent carries 151 reviews — the moat a new listing must climb.