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Mens Boots

Maybe

The top 5 products take only 17% of clicks. But demand is soft, at -35.5% this quarter, so Mens Boots is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 740 Business, Industry & Science niches · +13 vs the category median of 49
Market size
£1.0M/yr5.1M searches / yr
90-day growth
-35.5%search demand this quarter
Competition
17%top-5 click share · 41 brands · 91 sellers

Flapen Score

Mens Boots against its category

The dotted line is the Business, Industry & Science average. Past it, Mens Boots is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mens Boots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mens Boots 5.1M times last year and spent an estimated £1.0M. The top 5 brands take 46% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 5.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.0M a year.

Searches, last 12 months
5.1M
Growth, 90 days vs prior 90
-35.5%
Conversion, latest week
0.6%
Market size, estimated
£1.0Ma year
Peak month
November3.2× the quietest month
Top search term
work boots780K searches a year

02 · Price

A sale here is worth £34.21.

Listings sell for £34.21 on average, from £11.28 to £95.83. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £34.21 that is £3K to £9K a year per listing.

Average price
£34.21inside the $15 to $100 sweet spot
Price range
£11.28–£95.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #182 within Agricultural Equipment & Supplies. It carries 1,140 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
84%
Out of stock, average day
4.8%
Average rank
#182in Agricultural Equipment & Supplies
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,140per listing
Listings tracked
126

04 · Newcomers

Amazon counts 1 of last year's 31 launches as successful.

31 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
31
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Mens Boots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£21K£41K£62K£83K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 falling

Sellers

91

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

17%

Top 20: 45%

Open market

49%

  • DEWALT16%
  • GUSAYEX11%
  • Black Hammer7%
  • SOMIYAMI7%
  • Blackrock5%
  • COOU4%

Demand

Mens Boots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Mens Boots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • work boots780K/yr
  • safety boots743K/yr
  • steel toe cap boots463K/yr
  • mens boots515K/yr
  • mens work boots215K/yr
  • knee high boots372K/yr
  • safety boots mens137K/yr
  • black boots197K/yr
  • boots for men uk212K/yr
  • brown boots112K/yr

Reviews and returns

What reviews say buyers love and hate about Mens Boots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.21

are falling apart

Broke after a month

Broken within 2 days

Quality-Overall14%−0.11

pretty rubbish really

Bad quality

That said, the quality isn't the best and size runs a bit large

Size-Overall9%+0.38

Didn't fit properly

Way too big

They are way too small

Water Resistance9%−0.07

Not really water proof

Not Waterproof

While not totally waterproof they are splash proof

Comfort-Overall7%+2.15

No comfort

Not comfort for long standing job

Uncomfortable 3 days in

Love

Comfort-Overall34%+2.15

Extremely comfortable

Great comfortable boot

Comfortable to wear

Value For Money11%+0.87

Well worth it

Good value for money

Good price

Size-Overall11%+0.38

Order right size

Fit well

Id say true to sizing

Quality-Overall10%−0.11

The quality of build construction is very decent

Good quality

Good quality box

Weight Light6%+0.44

Lightweight and comfortable

The design is lightweight

The boots are surprisingly lightweight

Return

3.0% Return rate 75% Fixable by listing

Size-Overall51%▇▇▇█▇█

Didn't fit properly

Way too big

They are way too small

Feet Fit13%▇▆▇▆█▇
Comfort-Overall8%▅█▆▅█▇

No comfort

Not comfort for long standing job

Uncomfortable 3 days in

Quality-Overall4%▆▆█▇▇▇

pretty rubbish really

Bad quality

That said, the quality isn't the best and size runs a bit large

Width3%▆▆▇▄▅█

FAQ

Common Mens Boots questions

Answered from the same tracked data.