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Mannequin

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 0.9% of searches, so Mannequin is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£187K/yr482K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
46%top-5 click share · 22 brands · 26 sellers

Flapen Score

Mannequin against its category

The dotted line is the Business, Industry & Science average. Past it, Mannequin is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mannequin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mannequin 482K times last year and spent an estimated £187K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £187K a year.

Searches, last 12 months
482K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
0.9%
Market size, estimated
£187Ka year
Peak month
October1.4× the quietest month
Top search term
mannequin178K searches a year

02 · Price

A sale here is worth £40.90.

Listings sell for £40.90 on average, from £9.00 to £104.52. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £40.90 that is £0 to £4K a year per listing.

Average price
£40.90inside the $15 to $100 sweet spot
Price range
£9.00–£104.52
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #2,903 within Retail Store Fixtures & Equipment. It carries 173 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
30%
Out of stock, average day
12.2%
Average rank
#2,903in Retail Store Fixtures & Equipment
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mannequin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

26

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

46%

Top 20: 85%

Open market

32%

  • ace of space23%
  • Generic19%
  • Display King9%
  • Beautify7%
  • Shoplines Supplies6%
  • TANGZON3%

Demand

Mannequin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mannequin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mannequin178K/yr
  • mannequin body81K/yr
  • manequins body female26K/yr
  • tailors dummy29K/yr
  • dressmakers dummy24K/yr
  • clothes mannequin13K/yr
  • female mannequin13K/yr
  • manaquins body female11K/yr
  • sewing mannequin10K/yr
  • dress makers mannequin body female11K/yr

Reviews and returns

What reviews say buyers love and hate about Mannequin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.08

way too expensive for the quality

Poor quality and flimsy

poor quality

Size-Overall15%+0.40

not really sizing

Smaller than ihought

Just very small sizec6/8

Strength8%−0.06

Fairly flimsy

not stable

Poor quality and flimsy

Durability6%−0.05

Fell apart in 2 months

now the legs have fallen apart

Material Quality6%−0.07

Cheap plastic

Love

Quality-Overall22%−0.08

Great stand, nice quality and true to size and image

Good quality

great product

Value For Money16%+1.48

Excellent value for money

Good price

value for your money

Assembly/Installation14%+1.36

it was super easy to put together

easy assembly

Very easy to assemble

Size-Overall7%+0.40

Perfect size

Easy to adjust size

True to size

Weight Light7%+0.44

Great, lightweight mannequin

lightweight

Very light weight

Return

0.4% Return rate 52% Fixable by listing

Size-Overall35%▅▆▅▆██

not really sizing

Smaller than ihought

Just very small sizec6/8

Defective Material/Parts15%▄▄▆█▃▇
Quality-Overall11%▃▃█▆▄▃

way too expensive for the quality

Poor quality and flimsy

poor quality

Advertised Vs Actual Product6%▇▇▆▂█▃
Material Quality5%▆██▇▁▁

Cheap plastic

FAQ

Common Mannequin questions

Answered from the same tracked data.