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Magnets

Maybe

Returns run at only 0.8% of orders. But prices span $2.73–$12.06, mostly outside the sweet spot, so Magnets is a Maybe.

Flapen Score
58
58 / 100
Top 15% of 740 Business, Industry & Science niches · +9 vs the category median of 49
Market size
£685K/yr2.3M searches / yr
90-day growth
-7.0%search demand this quarter
Competition
37%top-5 click share · 29 brands · 42 sellers

Flapen Score

Magnets against its category

The dotted line is the Business, Industry & Science average. Past it, Magnets is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Magnets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Magnets 2.3M times last year and spent an estimated £685K. The top 5 brands take 56% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £685K a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
4.8%
Market size, estimated
£685Ka year
Peak month
February1.4× the quietest month
Top search term
magnets714K searches a year

02 · Price

A sale here is worth £6.15.

Listings sell for £6.15 on average, from £2.73 to £12.06. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At £6.15 that is £12K to £15K a year per listing.

Average price
£6.15under the $15 to $100 sweet spot
Price range
£2.73–£12.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #14 within Material Handling Products. It carries 3,424 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
5.4%
Average rank
#14in Material Handling Products
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,424per listing
Listings tracked
46

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Magnets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£27K£55K£82K£110K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

42

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

37%

Top 20: 74%

Open market

40%

  • Wukong20%
  • Grtard15%
  • WATELL9%
  • Neosmuk7%
  • MAGABALLNET5%
  • Deryun4%

Demand

Magnets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KBlack Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Magnets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magnets714K/yr
  • fridge magnets391K/yr
  • magnet270K/yr
  • neodymium magnets116K/yr
  • strong magnet100K/yr
  • magnets strong93K/yr
  • small magnets85K/yr
  • fridge magnet65K/yr
  • magnetic93K/yr
  • strong magnets56K/yr

Reviews and returns

What reviews say buyers love and hate about Magnets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.16

Extremely small

it is too big

Not fit for intended purpose

Strength17%−0.09

Very fragile

Not strong enough

No strength at all

Magnetic Strength/Adsorption14%+0.48

Barely magnetic

Magnets are weak

magnets are not that strong

Quality-Overall5%+0.45

Complete rubbish

Poor quality

absolute rubbish

Durability5%−0.12

Broke very quickly

broke instantly

Fell apart on first use

Love

Strength25%−0.09

Good strength

Strong hooks

Solid construction

Magnetic Strength/Adsorption19%+0.48

Excellent magnets

Strong magnets

powerful magnet

Quality-Overall11%+0.45

Excellent product

They are pretty decently made

Well made item

Advertised Vs Actual Product10%+1.29

As advertised

Good, just what I needed

As described

Value For Money8%+0.71

Great value

Good value for money

Good for the price

Return

0.8% Return rate 44% Fixable by listing

Size-Overall39%▇▇█▇█▇

Extremely small

it is too big

Not fit for intended purpose

Strength21%█▇▆█▆▇

Very fragile

Not strong enough

No strength at all

Magnetic Strength/Adsorption14%▆█▇▇▆█

Barely magnetic

Magnets are weak

magnets are not that strong

Functionality-Overall7%█▇█▅█▅

The coat just kept sliding down the wall. We tried two together but that still was not enough.

Didn't work

Its functionality is not great

Adhesion/Stickiness5%██▆▆▆█

Missing adhesive pads

The adhesive is too weak/old

Didn't stick

FAQ

Common Magnets questions

Answered from the same tracked data.