Skip to content

Lolly Sticks

Fail

Prices span $1.70–$9.78, mostly outside the sweet spot, so Lolly Sticks is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£166K/yr209K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
73%top-5 click share · 15 brands · 24 sellers

Flapen Score

Lolly Sticks against its category

The dotted line is the Business, Industry & Science average. Past it, Lolly Sticks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lolly Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lolly Sticks 209K times last year and spent an estimated £166K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.5% of searches ended in a purchase last week.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
16.5%
Market size, estimated
£166Ka year
Peak month
November1.9× the quietest month
Top search term
lolly sticks115K searches a year

02 · Price

A sale here is worth £4.81.

Listings sell for £4.81 on average, from £1.70 to £9.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £4.81 that is £10K to £12K a year per listing.

Average price
£4.81under the $15 to $100 sweet spot
Price range
£1.70–£9.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,079 within Professional Medical Supplies. It carries 909 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#1,079in Professional Medical Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lolly Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

23%

  • OWLKELA27%
  • ZHIYE20%
  • SMITH'S 201510%
  • YYGMSS9%
  • zoerbufan7%
  • Doodle & Dash4%

Demand

Lolly Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Lolly Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lolly sticks115K/yr
  • popsicle sticks33K/yr
  • ice lolly sticks14K/yr
  • wooden lolly sticks16K/yr
  • ice cream sticks11K/yr
  • lollypop sticks16K/yr
  • wooden lollipop sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Lolly Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.16

Ridiculously small

Way too small

Strength25%−0.10

not strong

Value For Money25%−0.05

Expensive for 50 spatulas

A bit pricey

Love

Quality-Overall28%+1.14

Great lables

Good quality

Good Quality 👍🏼 Really pleased with the item- I used it for a school project

Advertised Vs Actual Product13%+1.27

Product as advertised 💯

As described

Exactly as described

Size-Overall9%−0.16

Good size

Great size ideal for my craft bits, just the right size, thank you

These are just the right size for my hobby

Value For Money8%−0.05

It is affordable

Cheap alternative

Excellent value I numbered them for my child 1-50

Ease Of Use8%−0.01

Make easy to use

Handy

Useful

Return

0.4% Return rate 92% Fixable by listing

Size-Overall91%▇███▇█

Ridiculously small

Way too small

Quality-Overall3%█▁▅▁▄▁
Thickness2%▁▁▇█▁▁
Advertised Vs Actual Product1%▁▇▁▁█▁
Instructions/User Manual/Troubleshooting1%█▁▁▁▁▁

FAQ

Common Lolly Sticks questions

Answered from the same tracked data.