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Lolly Sticks

Fail

Prices span $1.70–$9.78, mostly outside the sweet spot, so Lolly Sticks is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£166K/yr209K searches / yr
90-day growth
+24.9%search demand this quarter
Competition
73%top-5 click share · 15 brands · 24 sellers

Flapen Score

Lolly Sticks against its category

The dotted line is the Business, Industry & Science average. Past it, Lolly Sticks is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lolly Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lolly Sticks 209K times last year and spent an estimated £166K. The top 5 brands take 73% of clicks. Demand peaks in Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 16.5% of those searches ended in a purchase.

Shoppers searched for this 209K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £166K a year.

Searches, last 12 months
209K
Growth, 90 days vs prior 90
+24.9%
Conversion, latest week
16.5%
Market size, estimated
£166Ka year
Peak month
November1.9× the quietest month
Top search term
lolly sticks115K searches a year

02 · Price

A sale here is worth £4.81.

Listings sell for £4.81 on average, from £1.70 to £9.78. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £4.81 that is £10K to £12K a year per listing.

Average price
£4.81under the $15 to $100 sweet spot
Price range
£1.70–£9.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #1,079 within Professional Medical Supplies. It carries 909 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
94%
Out of stock, average day
16.9%
Average rank
#1,079in Professional Medical Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
909per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Lolly Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

24

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

23%

  • OWLKELA27%
  • ZHIYE20%
  • SMITH'S 201510%
  • YYGMSS9%
  • zoerbufan7%
  • Doodle & Dash4%

Demand

Lolly Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Lolly Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lolly sticks115K/yr
  • popsicle sticks33K/yr
  • ice lolly sticks14K/yr
  • wooden lolly sticks16K/yr
  • ice cream sticks11K/yr
  • lollypop sticks16K/yr
  • wooden lollipop sticks4K/yr

Reviews and returns

What reviews say buyers love and hate about Lolly Sticks

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Ridiculously small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Lolly Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data