Is lolly sticks profitable to sell on Amazon United Kingdom?

The niche generates £166K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (49/100).

How competitive is the lolly sticks niche?

15 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in lolly sticks?

Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 0.4%.

When does demand for lolly sticks peak?

Demand peaks in Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the lolly sticks niche?

Listings span £1.70–£9.78; the average listing price is £4.81 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.

lolly sticks

Skip it

Prices mostly outside the sweet spot ($1.70–$9.78) — this niche doesn't clear our bar today.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good908.63

avg incumbent reviews — the moat a new listing must climb

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Good+24.9%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£166K

£166K/yr · 209K searches

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£4.81

avg listing price — sweet spot $15–$100

Price range

Bad£1.70–£9.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lolly sticks is a £166K/yr Amazon United Kingdom market (209K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lolly sticks market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: £144K–£192K; units × avg price
Conversion rate: 16.5%
Avg BSR: #1,079
Page quality: 0%
Prime: 94%
Sponsored: 81%
Out of stock: 16.9%
Avg brand age: 38 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

15 rising

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

23%

OWLKELA27%
ZHIYE20%
SMITH'S 201510%
YYGMSS9%
zoerbufan7%
Doodle & Dash4%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — +24.9% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.9×

Open Trend

Top lolly sticks search terms

lolly sticks115K/yr +27.6%3.1% conv.
popsicle sticks33K/yr -1.5%2.1% conv.
ice lolly sticks14K/yr +116.1%3.2% conv.
wooden lolly sticks16K/yr +9.5%3.1% conv.
ice cream sticks11K/yr +48.9%1.6% conv.
lollypop sticks16K/yr -0.1%1.8% conv.
wooden lollipop sticks4K/yr +42.5%2.8% conv.

All search terms

Top lolly sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OWLKELA 300PCS Mini Lollipop Sticks 2.5 inch Wood Craft Sticks Lolly Sticks for Home and School Crafts Lollipop Sticks Popsicle Sticks Ideal for Arts and Handwork Classroom Art Supplies

OWLKELA£5.314.4★1,720 rev

ZHIYE 150pcs Lollipop Sticks Natural Wooden Ice Cream Sticks Lolly Sticks Kids Craft Popsicle with Smooth Edges 114 X 10 X 2mm

ZHIYE£3.974.5★2,105 rev

SMITH'S 2015£3.364.5★648 rev

200 Pcs Wooden Sticks for Ice Cream Tongue Depressors Lollies Wax DIY Art Lollipop Wood Craf (9.3 x 1 CM-O)

YYGMSS£5.444.6★227 rev

zoerbufan 50 Pcs Lolly Sticks for Craft 93 X 10 X 2mm Natural Wooden Lollipop Sticks Wooden Popsicle Sticks for Art Crafts Sports Natural Craft etc.

zoerbufan£2.574.5★1,029 rev

Newest

by launch date

300 Cake Pop Sticks Set. Includes 100 Lollipop Sticks 100 Cake Sticks 100 Gold Bows Suitable for Baking Handicrafts and Party Decorations. Lolly Sticks are Suitable for Various Holiday Parties

Douounn£4.2816 rev

11mo ago

Doodle & Dash Bamboo Lolly Sticks 50 Pack Food Safe Lollipop & Cake Pop Sticks Smooth Splinter-Free Baking Chocolate & Craft Sticks

Doodle & Dash£4.3211 rev

1y ago

200 Pcs Wooden Sticks for Ice Cream Tongue Depressors Lollies Wax DIY Art Lollipop Wood Craf (9.3 x 1 CM-O)

YYGMSS£5.44227 rev

2y ago

zoerbufan 50 Pcs Lolly Sticks for Craft 93 X 10 X 2mm Natural Wooden Lollipop Sticks Wooden Popsicle Sticks for Art Crafts Sports Natural Craft etc.

zoerbufan£2.571,029 rev

2y ago

Reusable Acrylic Cakesicle Sticks 30pcs Clear Acrylic Sticks Reusable Ice Cream Sticks Ice Cream Sticks Cake Molds Cake Sticks for Homemade Ice Cream Cakes Desserts (Transparent)

KALIONE£5.07166 rev

3y ago

What buyers say about lolly sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great lables”

Advertised Vs Actual Product13%

“Product as advertised 💯”

Size-Overall9%

“Good size”

Value For Money8%

“It is affordable”

Ease Of Use8%

“Make easy to use”

Durability6%

“Durable”

Thickness5%

“They are a good thickness”

Eco Friendliness3%

“Like the fact they are biodegradable”

Efficiency3%

“Work well”

Certifications3%

“Well wrapped, nicely finished - labelled certified as 'Food Safe' - Now my prefferred brand”

What buyers complain about

Size-Overall50%

“Ridiculously small”

Strength25%

“not strong”

Value For Money25%

“Expensive for 50 spatulas”

Top return reasons

Size-Overall91%

Quality-Overall3%

Thickness2%

Advertised Vs Actual Product1%

Instructions/User Manual/Troubleshooting1%

Compatibility-Overall1%

Functionality-Overall1%

Thin1%

Common questions

Is lolly sticks profitable to sell on Amazon United Kingdom?: The niche generates £166K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.9%. Flapen's verdict: Skip it (49/100).
How competitive is the lolly sticks niche?: 15 brands and 24 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in lolly sticks?: Top complaints mined from reviews: Size-Overall, Strength, Value For Money. The return rate is 0.4%.
When does demand for lolly sticks peak?: Demand peaks in Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the lolly sticks niche?: Listings span £1.70–£9.78; the average listing price is £4.81 (sweet spot $15–$100). The average incumbent carries 909 reviews — the moat a new listing must climb.