Is lollipop sticks profitable to sell on Amazon United Kingdom?

The niche generates £310K/yr across 12 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).

How competitive is the lollipop sticks niche?

12 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in lollipop sticks?

Top complaints mined from reviews: Size-Overall. The return rate is 0.4%.

When does demand for lollipop sticks peak?

Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the lollipop sticks niche?

Listings span £1.70–£9.77; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.

lollipop sticks

Skip it

Prices mostly outside the sweet spot ($1.70–$9.77) — this niche doesn't clear our bar today.

Conversion

Incredible16.5%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good1,002.17

avg incumbent reviews — the moat a new listing must climb

Market size

Good£310K

£310K/yr · 422K searches

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.9%

90-day search growth — must beat 0% to launch

Competition

Bad79%

top-5 click share — a locked-up shelf

Avg price

Bad£4.44

avg listing price — sweet spot $15–$100

Price range

Bad£1.70–£9.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, lollipop sticks is a £310K/yr Amazon United Kingdom market (422K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

lollipop sticks market data

Units sold / yr: 60K–80K; avg 3,000–4,000/product
Revenue / yr: £266K–£355K; units × avg price
Conversion rate: 16.5%
Avg BSR: #484
Page quality: 0%
Prime: 92%
Sponsored: 75%
Out of stock: 12.2%
Avg brand age: 37 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

12 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

17%

OWLKELA35%
ZHIYE19%
YYGMSS9%
zoerbufan8%
SMITH'S 20157%
Craft Planet4%
Open — no brand owns it (6 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 2.0×

Open Trend

Top lollipop sticks search terms

lollipop sticks126K/yr -7.2%2.5% conv.
lolly sticks115K/yr +27.6%2.8% conv.
popsicle sticks33K/yr -1.5%1.8% conv.
ice lolly sticks14K/yr +116.1%3.2% conv.
wooden lolly sticks16K/yr +9.5%3.0% conv.
ice cream sticks11K/yr +48.9%1.5% conv.
lolly pop sticks17K/yr +10.2%2.2% conv.
lollypop sticks16K/yr -0.1%1.7% conv.
lolly sticks for craft28K/yr -57.8%3.1% conv.
lolipop sticks wooden8K/yr -26.1%1.8% conv.

All search terms

Top lollipop sticks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OWLKELA 300PCS Mini Lollipop Sticks 2.5 inch Wood Craft Sticks Lolly Sticks for Home and School Crafts Lollipop Sticks Popsicle Sticks Ideal for Arts and Handwork Classroom Art Supplies

OWLKELA£5.314.4★1,720 rev

ZHIYE 150pcs Lollipop Sticks Natural Wooden Ice Cream Sticks Lolly Sticks Kids Craft Popsicle with Smooth Edges 114 X 10 X 2mm

ZHIYE£3.974.5★2,105 rev

200 Pcs Wooden Sticks for Ice Cream Tongue Depressors Lollies Wax DIY Art Lollipop Wood Craf (9.3 x 1 CM-O)

YYGMSS£5.444.6★227 rev

zoerbufan 50 Pcs Lolly Sticks for Craft 93 X 10 X 2mm Natural Wooden Lollipop Sticks Wooden Popsicle Sticks for Art Crafts Sports Natural Craft etc.

zoerbufan£2.574.5★1,029 rev

SMITH'S 2015£3.364.5★648 rev

Newest

by launch date

Doodle & Dash Bamboo Lolly Sticks 50 Pack Food Safe Lollipop & Cake Pop Sticks Smooth Splinter-Free Baking Chocolate & Craft Sticks

Doodle & Dash£4.3211 rev

1y ago

200 Pcs Wooden Sticks for Ice Cream Tongue Depressors Lollies Wax DIY Art Lollipop Wood Craf (9.3 x 1 CM-O)

YYGMSS£5.44227 rev

2y ago

zoerbufan 50 Pcs Lolly Sticks for Craft 93 X 10 X 2mm Natural Wooden Lollipop Sticks Wooden Popsicle Sticks for Art Crafts Sports Natural Craft etc.

zoerbufan£2.571,029 rev

2y ago

Reusable Acrylic Cakesicle Sticks 30pcs Clear Acrylic Sticks Reusable Ice Cream Sticks Ice Cream Sticks Cake Molds Cake Sticks for Homemade Ice Cream Cakes Desserts (Transparent)

KALIONE£5.07166 rev

3y ago

ZHIYE 150pcs Lollipop Sticks Natural Wooden Ice Cream Sticks Lolly Sticks Kids Craft Popsicle with Smooth Edges 114 X 10 X 2mm

ZHIYE£3.972,105 rev

3y ago

What buyers say about lollipop sticks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great lables”

Advertised Vs Actual Product16%

“Product as advertised 💯”

Value For Money10%

“It is affordable”

Ease Of Use9%

“Make easy to use”

Size-Overall7%

“Good size”

Adhesion/Stickiness4%

“Great, lage lolly sticks”

Strength4%

“Sturdy”

Eco Friendliness3%

“Like the fact they are biodegradable”

Certifications3%

“Well wrapped, nicely finished - labelled certified as 'Food Safe' - Now my prefferred brand”

Writing Experience3%

“Easy to write on, smooth and no splinters and can be sanded for use next year”

What buyers complain about

Size-Overall100%

“Ridiculously small”

Top return reasons

Size-Overall91%

Quality-Overall3%

Thickness2%

Advertised Vs Actual Product1%

Compatibility-Overall1%

Functionality-Overall1%

Value For Money1%

Thin1%

Common questions

Is lollipop sticks profitable to sell on Amazon United Kingdom?: The niche generates £310K/yr across 12 tracked products. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
How competitive is the lollipop sticks niche?: 12 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in lollipop sticks?: Top complaints mined from reviews: Size-Overall. The return rate is 0.4%.
When does demand for lollipop sticks peak?: Demand peaks in Oct–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the lollipop sticks niche?: Listings span £1.70–£9.77; the average listing price is £4.44 (sweet spot $15–$100). The average incumbent carries 1,002 reviews — the moat a new listing must climb.