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Leisure Battery

Fail

The top 5 brands take 93% of clicks, so Leisure Battery is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£322K/yr283K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
70%top-5 click share · 7 brands · 9 sellers

Flapen Score

Leisure Battery against its category

The dotted line is the Business, Industry & Science average. Past it, Leisure Battery is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Leisure Battery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Leisure Battery 283K times last year and spent an estimated £322K. The top 5 brands take 93% of clicks. Demand peaks in Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £322K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
1.5%
Market size, estimated
£322Ka year
Peak month
July2.0× the quietest month
Top search term
leisure battery123K searches a year

02 · Price

A sale here is worth £74.24.

Listings sell for £74.24 on average, from £28.42 to £141.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £74.24 that is £7K to £19K a year per listing.

Average price
£74.24inside the $15 to $100 sweet spot
Price range
£28.42–£141.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£7K–£19K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 13% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Solar & Wind Energy. It carries 130 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
13%
Out of stock, average day
0.0%
Average rank
#25in Solar & Wind Energy
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
130per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
45 months

Products

Top Leisure Battery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£32K£64K£97K£129K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

9

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • SNAPPY START BATTERIES34%
  • SuperBatt27%
  • Autolite Iridium Ultra21%
  • ECO-WORTHY6%
  • Yuasa5%
  • Generic5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Leisure Battery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Leisure Battery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • leisure battery123K/yr
  • leisure battery 12v for caravans60K/yr
  • leisure battery 12v27K/yr
  • 12v leisure battery16K/yr
  • caravan battery11K/yr
  • caravan leisure battery9K/yr
  • agm leisure battery11K/yr
  • leisure batteries7K/yr
  • 110ah leisure battery5K/yr
  • marine battery3K/yr

Reviews and returns

What reviews say buyers love and hate about Leisure Battery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging36%−0.31

Not holding its charge

Not charged

Now won't recharge so Doesn't work

Battery Life18%+0.89

BMS and battery died before 6 months

Really crap batteries

Unfortunately the battery is not

Connectivity-Overall10%−0.01

The bluetooth BMS stopped working after 5 months

It stopped working so unable to connect to check battery levels etc

Bluetooth fails

Quality-Overall7%−0.02

Absolutely rubbish

Garbage seems to loose voltage soo quicky

Poor quality, no longer holds charge after just 6 months

Durability7%−0.05

Only lasts 6 months

Did not last 4 months

Became faulty after 7 months

Love

Battery Life29%+0.89

Great Battery

Good solid battery

Decent battery

Value For Money22%+2.04

Excellent Value

Great value

Good price

Advertised Vs Actual Product9%+0.51

Works as it should

was just as advertised

Everything works as expected

Charging9%−0.31

Charging speed also great

It came fully charged

keeps its charge as needed

Weight Light7%+0.18

Light relatively sturdy construction

Lightweight

Reasonably light and fits where a 60ah lead acid was

Return

0.3% Return rate 15% Fixable by listing

Leak-Proof19%▇▆██▇▅
Charging19%█▃▂▅▁▄

Not holding its charge

Not charged

Now won't recharge so Doesn't work

Size-Overall14%▁█▃▇▁▃
Battery Life11%▁▁█▃▄▅

BMS and battery died before 6 months

Really crap batteries

Unfortunately the battery is not

Compatibility-Overall11%▁▁▃▂█▄

FAQ

Common Leisure Battery questions

Answered from the same tracked data.