lazy susan turntable for dining table
Skip itSoft demand (-52.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Review moat
Incredible28.25avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£27.77avg listing price — sweet spot $15–$100
Price range
Great£12.11–£34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad9.7%return rate — above 5% kills the launch gate
Market size
Bad£5K£5K/yr · 8K searches
Growth
Bad-52.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, lazy susan turntable for dining table is a £5K/yr Amazon United Kingdom market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 27/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lazy susan turntable for dining table market data
- Units sold / yr
- 100–250
- avg 0–100/product
- Revenue / yr
- £3K–£7K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #437
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 20.7%
- Avg brand age
- 31 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- HPGJLEE38%
- Accmuzzy25%
- Besto21%
- Kongming16%
Demand & seasonality
Weekly Amazon search volume, last 79 weeks — -52.4% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.0×
Top lazy susan turntable for dining table search terms
- lazy susan turntable for dining table6K/yr
- rotating food serving turntable2K/yr
- lazy susan rotating food turntable91/yr
Top lazy susan turntable for dining table products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
HPGJLEE£34.793.5★49 rev
Lazy Susan Turntable for Dining Table Large Desktop Expandable Lazy Susan Turntable Rotating Food Serving Turntable 360 Rotation Revolution Server Tray for Dinner Dish Table Centre Party Kitchen
Accmuzzy£32.812.8★22 rev
Lazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
Besto£12.114.5★27 rev
Lazy Susan Turntable for Dining Table Rotating Food Serving Turntable 360 Rotation Revolution Server Tray Large Desktop Expandable Lazy Susan Cupboard Organiser for Table Centre Party Kitchen
Kongming£31.373.7★15 rev
Newest
by launch dateLazy Susan Turntable for Dining Table Rotating Food Serving Turntable 360 Rotation Revolution Server Tray Large Desktop Expandable Lazy Susan Cupboard Organiser for Table Centre Party Kitchen
Kongming£31.3715 rev
Lazy Susan Turntable for Dining Table Large Desktop Expandable Lazy Susan Turntable Rotating Food Serving Turntable 360 Rotation Revolution Server Tray for Dinner Dish Table Centre Party Kitchen
Accmuzzy£32.8122 rev
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
HPGJLEE£34.7949 rev
Lazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
Besto£12.1127 rev
Trending
90-day click momentumLazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
Besto£12.114.5★
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
HPGJLEE£34.793.5★
Lazy Susan Turntable for Dining Table Large Desktop Expandable Lazy Susan Turntable Rotating Food Serving Turntable 360 Rotation Revolution Server Tray for Dinner Dish Table Centre Party Kitchen
Accmuzzy£32.812.8★
Lazy Susan Turntable for Dining Table Rotating Food Serving Turntable 360 Rotation Revolution Server Tray Large Desktop Expandable Lazy Susan Cupboard Organiser for Table Centre Party Kitchen
Kongming£31.373.7★
What buyers say about lazy susan turntable for dining table
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality”
“Its perfect for the job”
“Working well”
“This fits together easily and works well”
What buyers complain about
“Very Big”
“very expensive for this”
“Does not rotate”
“Sticks does not turn”
“Cheap material too big for standard table”
Top return reasons
Common questions
- Is lazy susan turntable for dining table profitable to sell on Amazon United Kingdom?
- The niche generates £5K/yr across 4 tracked products. 90-day search growth is -52.4%. Flapen's verdict: Skip it (27/100).
- How competitive is the lazy susan turntable for dining table niche?
- 4 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in lazy susan turntable for dining table?
- Top complaints mined from reviews: Size-Overall, Value For Money, Adjustability/Rotatability/Reclining. The return rate is 9.7% — above our launch gate.
- When does demand for lazy susan turntable for dining table peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 22.0× the quietest.
- What does it cost to enter the lazy susan turntable for dining table niche?
- Listings span £12.11–£34.79; the average listing price is £27.77 (sweet spot $15–$100). The average incumbent carries 28 reviews — the moat a new listing must climb.