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Lazy Susan Turntable for Dining Table

Fail

Demand is soft, at -52.4% this quarter, so Lazy Susan Turntable for Dining Table is a Fail.

Flapen Score
27
27 / 100
Ranks 730 of 740 Business, Industry & Science niches · −22 vs the category median of 49
Market size
£5K/yr8K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
100%top-5 click share · 4 brands · 6 sellers

Flapen Score

Lazy Susan Turntable for Dining Table against its category

The dotted line is the Business, Industry & Science average. Past it, Lazy Susan Turntable for Dining Table is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lazy Susan Turntable for Dining Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lazy Susan Turntable for Dining Table 8K times last year and spent an estimated £5K. All 4 brands take every click. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
2.0%
Market size, estimated
£5Ka year
Peak month
January22.0× the quietest month
Top search term
lazy susan turntable for dining table6K searches a year

02 · Price

A sale here is worth £27.77.

Listings sell for £27.77 on average, from £12.11 to £34.79. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £27.77 that is £0 to £3K a year per listing.

Average price
£27.77inside the $15 to $100 sweet spot
Price range
£12.11–£34.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
9.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #437 within Food Service Equipment & Supplies. It carries 28 reviews at 3.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.7%
Average rank
#437in Food Service Equipment & Supplies
Average rating
3.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
28per listing
Listings tracked
4

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Lazy Susan Turntable for Dining Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£471£942£1K£2K10100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • HPGJLEE38%
  • Accmuzzy25%
  • Besto21%
  • Kongming16%

Demand

Lazy Susan Turntable for Dining Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 22.0×

Search terms

Top Lazy Susan Turntable for Dining Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lazy susan turntable for dining table6K/yr
  • rotating food serving turntable2K/yr
  • lazy susan rotating food turntable91/yr

Reviews and returns

What reviews say buyers love and hate about Lazy Susan Turntable for Dining Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.18

Very Big

even then its still rather large even before you have added the dishes

Value For Money17%−0.27

very expensive for this

Adjustability/Rotatability/Reclining17%−0.27

Does not rotate

Adhesion/Stickiness17%−0.27

Sticks does not turn

Material Quality17%−0.27

Cheap material too big for standard table

Love

Quality-Overall25%+1.63

Great quality

Functionality-Overall25%+1.63

Its perfect for the job

Efficiency25%+1.63

Working well

Size-Overall25%−0.18

This fits together easily and works well

Return

9.7% Return rate 42% Fixable by listing

Size-Overall31%▆█▃█▆▁

Very Big

even then its still rather large even before you have added the dishes

Quality-Overall16%█▆█▁▁▁
Functionality-Overall10%▁▁▂▁▂█
Mechanism Issues9%▁▁█▁▅▁
Advertised Vs Actual Product7%▁▆▇█▅▁

FAQ

Common Lazy Susan Turntable for Dining Table questions

Answered from the same tracked data.