Lazy Susan
Lazy Susan shows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Flapen Score
Is Lazy Susan profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Lazy Susan is a £142K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Lazy Susan: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -19.2% over the last 90 days and 2.6% of searches end in a purchase.
£142K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 55 products
Top Lazy Susan products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
Amazon Basics Clear Lazy Susan Turntable Organiser 22.9 cm 2-Pack
- Price
- £9.75
- Rating
- 4.7/5
- Reviews
- 3,513
- Age
- 2y ago
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (Black)
- Price
- £9.60
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
Trending
90-day click momentum
Zocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 6mo ago
LAMU 2 Tier Lazy Susan Turntable Organizer Rotating Spice Rack Organization for Cabinet Kitchen Pantry Countertop Bathroom Vanity Medicine Cabinet Organizer Clear 23.5CM
- Price
- £9.54
- Rating
- 4.8/5
- Reviews
- 4,004
- Age
- 2y ago
Aluminium Alloy Turntable Bearing Heavy Duty Swivel Turntable Lazy Susan Rotating Bearing Turntable Round Dining Table Smooth Swivel Plate Hardware (300mm - 12inch)
- Price
- £22.29
- Rating
- 4.5/5
- Reviews
- 1,583
- Age
- 6y ago
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
Kepfire 10 cm Clear Acrylic Lazy Susan Turntable Organizer Ball Bearing Revolving Display Base Kitchen Spice Rack Cake Makeup Table Decorating
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 4y ago
Newest
by launch dateZocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 6mo ago
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
- Price
- £34.79
- Rating
- 3.5/5
- Reviews
- 49
- Age
- 1y ago
Lazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
- Price
- £12.11
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
47 flat
Sellers
70
Top-5 brand share
47%
Top 20: 82%
Top-5 click share
37%
Top 20: 76%
Open market
48%
- Estefanlo16%
- Amazon Basics13%
- GEEZY7%
- NBBENG6%
- GWUK5%
- KOMODO5%
Lazy Susan demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top Lazy Susan search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- lazy susan207K/yr
- lazy susan turntable145K/yr
- lazy susan cupboard organiser23K/yr
- wooden lazy susan10K/yr
- wooden lazy susan turntable8K/yr
- large lazy susan7K/yr
- small lazy susan6K/yr
- lazy susan organizer7K/yr
- lazy susan spice rack6K/yr
- rotating tray5K/yr
What reviews say buyers love and hate about Lazy Susan
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Great quality, easy to install”
“Easy to use”
“Good value for money”
“convenient size”
“Good storage”
What buyers complain about
55% of reviews“Very Big”
“Not very strong build”
“Barely functional”
“don't expect a precision item”
“Cheap material too big for standard table”
Lazy Susan return rate & reasons
Why buyers send it back, as a share of all return requests.
1.8%
Return rate
70%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Lazy Susan questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
