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Lazy Susan

Maybe

The top 5 brands take only 47% of clicks. But demand is soft, at -19.2% this quarter, so Lazy Susan is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£142K/yr442K searches / yr
90-day growth
-19.2%search demand this quarter
Competition
37%top-5 click share · 47 brands · 70 sellers

Flapen Score

Lazy Susan against its category

The dotted line is the Business, Industry & Science average. Past it, Lazy Susan is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lazy Susan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lazy Susan 442K times last year and spent an estimated £142K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-19.2%
Conversion, latest week
2.6%
Market size, estimated
£142Ka year
Peak month
November2.4× the quietest month
Top search term
lazy susan207K searches a year

02 · Price

A sale here is worth £12.15.

Listings sell for £12.15 on average, from £3.61 to £34.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.15 that is £1K to £3K a year per listing.

Average price
£12.15under the $15 to $100 sweet spot
Price range
£3.61–£34.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #249 within Food Service Equipment & Supplies. It carries 622 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
89%
Out of stock, average day
8.6%
Average rank
#249in Food Service Equipment & Supplies
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
622per listing
Listings tracked
55

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Lazy Susan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 flat

Sellers

70

Est. top-5 brand share

47%

Top 20: 82%

Est. top-5 click share

37%

Top 20: 76%

Open market

48%

  • Estefanlo16%
  • Amazon Basics13%
  • GEEZY7%
  • NBBENG6%
  • GWUK5%
  • KOMODO5%

Demand

Lazy Susan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Lazy Susan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lazy susan207K/yr
  • lazy susan turntable145K/yr
  • lazy susan cupboard organiser23K/yr
  • wooden lazy susan10K/yr
  • wooden lazy susan turntable8K/yr
  • large lazy susan7K/yr
  • small lazy susan6K/yr
  • lazy susan organizer7K/yr
  • lazy susan spice rack6K/yr
  • rotating tray5K/yr

Reviews and returns

What reviews say buyers love and hate about Lazy Susan

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
1.8%of orders come back
“Very Big”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Lazy Susan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data