Lazy Susan
MaybeThe top 5 brands take only 47% of clicks. But demand is soft, at -19.2% this quarter, so Lazy Susan is a Maybe.
- Flapen Score
- 53 / 100Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 4953
- Market size
- £142K/yr442K searches / yr
- 90-day growth
- -19.2%search demand this quarter
- Competition
- 37%top-5 click share · 47 brands · 70 sellers
Flapen Score
Lazy Susan against its category
The dotted line is the Business, Industry & Science average. Past it, Lazy Susan is stronger. Inside it, weaker.
Market
The Lazy Susan market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lazy Susan 442K times last year and spent an estimated £142K. The top 5 brands take 47% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -19.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £142Ka year
- Peak month
- November2.4× the quietest month
- Top search term
- lazy susan207K searches a year
02 · Price
A sale here is worth £12.15.
Listings sell for £12.15 on average, from £3.61 to £34.79. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £12.15 that is £1K to £3K a year per listing.
- Average price
- £12.15under the $15 to $100 sweet spot
- Price range
- £3.61–£34.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #249 within Food Service Equipment & Supplies. It carries 622 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 89%
- Out of stock, average day
- 8.6%
- Average rank
- #249in Food Service Equipment & Supplies
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 622per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Lazy Susan products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
Amazon Basics Clear Lazy Susan Turntable Organiser 22.9 cm 2-Pack
- Price
- £9.75
- Rating
- 4.7/5
- Reviews
- 3,513
- Age
- 2y ago
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (Black)
- Price
- £9.60
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
Trending
90-day click momentum
Zocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 6mo ago
LAMU 2 Tier Lazy Susan Turntable Organizer Rotating Spice Rack Organization for Cabinet Kitchen Pantry Countertop Bathroom Vanity Medicine Cabinet Organizer Clear 23.5CM
- Price
- £9.54
- Rating
- 4.8/5
- Reviews
- 4,004
- Age
- 2y ago
Aluminium Alloy Turntable Bearing Heavy Duty Swivel Turntable Lazy Susan Rotating Bearing Turntable Round Dining Table Smooth Swivel Plate Hardware (300mm - 12inch)
- Price
- £22.29
- Rating
- 4.5/5
- Reviews
- 1,583
- Age
- 6y ago
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
- Price
- £9.72
- Rating
- 4.7/5
- Reviews
- 346
- Age
- 2y ago
Kepfire 10 cm Clear Acrylic Lazy Susan Turntable Organizer Ball Bearing Revolving Display Base Kitchen Spice Rack Cake Makeup Table Decorating
- Price
- £5.30
- Rating
- 4.4/5
- Reviews
- 626
- Age
- 4y ago
Newest
by launch dateZocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
- Price
- £8.96
- Rating
- 4.0/5
- Reviews
- 23
- Age
- 6mo ago
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
- Price
- £8.79
- Rating
- 4.1/5
- Reviews
- 57
- Age
- 1y ago
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
- Price
- £34.79
- Rating
- 3.5/5
- Reviews
- 49
- Age
- 1y ago
Lazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
- Price
- £12.11
- Rating
- 4.5/5
- Reviews
- 27
- Age
- 1y ago
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 104
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
47 flat
Sellers
70
Top-5 brand share
47%
Top 20: 82%
Top-5 click share
37%
Top 20: 76%
Open market
48%
- Estefanlo16%
- Amazon Basics13%
- GEEZY7%
- NBBENG6%
- GWUK5%
- KOMODO5%
Demand
Lazy Susan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Lazy Susan search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lazy susan207K/yr
- lazy susan turntable145K/yr
- lazy susan cupboard organiser23K/yr
- wooden lazy susan10K/yr
- wooden lazy susan turntable8K/yr
- large lazy susan7K/yr
- small lazy susan6K/yr
- lazy susan organizer7K/yr
- lazy susan spice rack6K/yr
- rotating tray5K/yr
Reviews and returns
What reviews say buyers love and hate about Lazy Susan
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very Big
Small
However it is quite long
Not very strong build
Very flimsy
Bit flimsy
Barely functional
Neither works properly
didn't work for me
don't expect a precision item
Junk
Product quality/performance lacking
Cheap material too big for standard table
Components: Plastic
Quite light in materials
Love
Great quality, easy to install
Amazing quality
Beautiful, turns smoothly, well made, good quality
Easy to use
Really handy
I use in all my cupboards, so useful
Good value for money
Good value
Excellent value
convenient size
Perfect size for what I needed it for
fit all of my products
Good storage
can save loads of space
Handy kitchen storage
Return
1.8% Return rate 70% Fixable by listing
Very Big
Small
However it is quite long
One of the cupboard organizer is is broken
don't expect a precision item
Junk
Product quality/performance lacking
Barely functional
Neither works properly
didn't work for me
Not very strong build
Very flimsy
Bit flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lazy Susan questions
Answered from the same tracked data.