lazy susan
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-19.2% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good621.82avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.61–£34.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay£142K£142K/yr · 442K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, lazy susan is a £142K/yr Amazon United Kingdom market (442K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
lazy susan market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £122K–£152K
- units × avg price
- Conversion rate
- 2.6%
- Avg BSR
- #249
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 91%
- Out of stock
- 8.6%
- Avg brand age
- 33 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
47 flat
Sellers
70
Top-5 brand share
47%
Top 20: 82%
Top-5 click share
37%
Top 20: 76%
Open market
48%
- Estefanlo16%
- Amazon Basics13%
- GEEZY7%
- NBBENG6%
- GWUK5%
- KOMODO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.4×
Top lazy susan search terms
- lazy susan207K/yr
- lazy susan turntable145K/yr
- lazy susan cupboard organiser23K/yr
- wooden lazy susan10K/yr
- wooden lazy susan turntable8K/yr
- large lazy susan7K/yr
- small lazy susan6K/yr
- lazy susan organizer7K/yr
- lazy susan spice rack6K/yr
- rotating tray5K/yr
Top lazy susan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
Estefanlo£9.724.7★346 rev
Amazon Basics Clear Lazy Susan Turntable Organiser 22.9 cm 2-Pack
Amazon Basics£9.754.7★3,513 rev
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (Black)
Estefanlo£9.604.7★346 rev
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
GEEZY£8.794.1★57 rev
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
NBBENG£9.064.7★104 rev
Newest
by launch date
Zocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
Zocipro£8.9623 rev
GEEZY Bamboo Wooden Lazy Susan Turntable 35cm - FSC Certified Stable with 3 Feet - Ideal for Serving Food Cheese Desserts & Organizing Items - Great for Dining Tables Kitchens & Home Organisation
GEEZY£8.7957 rev
HPGJLEE Lazy Susan Turntable Kitchen and Dining Lazy Susan Revolution for Table Top Rotatable Turntable Rack Pantry Organization
HPGJLEE£34.7949 rev
Lazy Susan Turntable for Dining Table | Large Rotating Food Serving 35cm Lazy Susan Table | Food Turntable for Both Indoor & Outdoor | Round Table Centrepiece Tray (Hevea Wood)
Besto£12.1127 rev
NBBENG 2 Pack Lazy Susan Turntable Cupboard Organiser 360Rotating Spice Racks for Kitchen Cabinet Fridge and Pantry Organizer 23.5 X 3.6cmClear Acrylic Revolving Condiment Holder
NBBENG£9.06104 rev
Trending
90-day click momentumZocipro 9 Wooden Lazy Susan Turntable Organizer 360 Rotating Non-Slip Tray for Kitchen Cabinet Dining Table Pantry & Coffee Bar | Spice Condiment & Home Storage Decor
Zocipro£8.964.0★
LAMU 2 Tier Lazy Susan Turntable Organizer Rotating Spice Rack Organization for Cabinet Kitchen Pantry Countertop Bathroom Vanity Medicine Cabinet Organizer Clear 23.5CM
LAMU£9.544.8★
Aluminium Alloy Turntable Bearing Heavy Duty Swivel Turntable Lazy Susan Rotating Bearing Turntable Round Dining Table Smooth Swivel Plate Hardware (300mm - 12inch)
Besimple£22.294.5★
Lazy Susan Turntable 3 Pack Lazy Susan Lazy Susan Cupboard Organiser Rotating Spice Rack for Inside Cupboard Non-Slip Fridge Lazy Susan Turntable (White)
Estefanlo£9.724.7★
Kepfire 10 cm Clear Acrylic Lazy Susan Turntable Organizer Ball Bearing Revolving Display Base Kitchen Spice Rack Cake Makeup Table Decorating
Kepfire£5.304.4★
What buyers say about lazy susan
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality, easy to install”
“Easy to use”
“Good value for money”
“convenient size”
“Good storage”
“exactly as described”
“Sturdy and strong”
“Handy kitchen storage trays”
“The build is sturdy”
“easy to clean”
What buyers complain about
“Very Big”
“Not very strong build”
“Barely functional”
“don't expect a precision item”
“Cheap material too big for standard table”
“Broke”
“Sticks does not turn”
“Not easy to use”
“The storage is always difficult”
“One of the cupboard organizer is is broken”
Top return reasons
Common questions
- Is lazy susan profitable to sell on Amazon United Kingdom?
- The niche generates £142K/yr across 55 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the lazy susan niche?
- 47 brands and 70 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in lazy susan?
- Top complaints mined from reviews: Size-Overall, Strength, Functionality-Overall. The return rate is 1.8%.
- When does demand for lazy susan peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the lazy susan niche?
- Listings span £3.61–£34.79; the average listing price is £12.15 (sweet spot $15–$100). The average incumbent carries 622 reviews — the moat a new listing must climb.