Layers Pellets 20kg
FailThe top 5 products take 100% of clicks, so Layers Pellets 20kg is a Fail.
- Flapen Score
- 47 / 100Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 4947
- Market size
- £317K/yr152K searches / yr
- 90-day growth
- +15.8%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 14 sellers
Flapen Score
Layers Pellets 20kg against its category
The dotted line is the Business, Industry & Science average. Past it, Layers Pellets 20kg is stronger. Inside it, weaker.
Market
The Layers Pellets 20kg market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Layers Pellets 20kg 152K times last year and spent an estimated £317K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.
01 · Demand
19.8% of searches ended in a purchase last week.
Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.
- Searches, last 12 months
- 152K
- Growth, 90 days vs prior 90
- +15.8%
- Conversion, latest week
- 19.8%
- Market size, estimated
- £317Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- layers pellets49K searches a year
02 · Price
A sale here is worth £10.52.
Listings sell for £10.52 on average, from £2.18 to £18.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £10.52 that is £32K to £42K a year per listing.
- Average price
- £10.52under the $15 to $100 sweet spot
- Price range
- £2.18–£18.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Agricultural Equipment & Supplies. It carries 291 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #20in Agricultural Equipment & Supplies
- Average rating
- 4.44 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 291per listing
- Listings tracked
- 5
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top Layers Pellets 20kg products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 13y ago
Walter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Copdock Mill Range Layers Pellets Chicken Feed 3.5kg / 5L Tub Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago
Copdock Mill Poultry Gold Chicken Feed 20kg - Highly Nutritious Premium Food - Contains Layers Pellets Grit & Oyster Shells for Chickens - High in Calcium
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8y ago
Copdock Mill Range Layers Pellets Chicken Feed 5kg Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago
Trending
90-day click momentumWalter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 13y ago
Copdock Mill Range Layers Pellets Chicken Feed 3.5kg / 5L Tub Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago
Copdock Mill Poultry Gold Chicken Feed 20kg - Highly Nutritious Premium Food - Contains Layers Pellets Grit & Oyster Shells for Chickens - High in Calcium
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8y ago
Copdock Mill Range Layers Pellets Chicken Feed 5kg Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago
Newest
by launch dateWalter Products Layers Pellets 20kg Bag High Protein Chicken Duck & Bird Feed - Complete Feed for Healthy Egg Production Muscle Tissue and Feather Development
- Price
- £15.22
- Rating
- 4.3/5
- Reviews
- 79
- Age
- 11mo ago
Copdock Mill Range Layers Pellets Chicken Feed 3.5kg / 5L Tub Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.21
- Rating
- 4.4/5
- Reviews
- 199
- Age
- 4y ago
Copdock Mill Range Layers Pellets Chicken Feed 5kg Food for Hens and Laying Poultry Ducks Geese Bantams 100% Natural Pellets
- Price
- £8.76
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago
Copdock Mill Poultry Gold Chicken Feed 20kg - Highly Nutritious Premium Food - Contains Layers Pellets Grit & Oyster Shells for Chickens - High in Calcium
- Price
- £18.21
- Rating
- 4.6/5
- Reviews
- 721
- Age
- 8y ago
Extra Select Chicken Feed Layers Pellets - Laying Poultry Feed for Hens Geese Ducks - 100% Natural Layers Pellets 2kg
- Price
- £2.18
- Rating
- 4.5/5
- Reviews
- 395
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Extra Select51%
- Walter Products Wildlife and Aquatics31%
- Copdock Mill18%
Demand
Layers Pellets 20kg search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Layers Pellets 20kg search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- layers pellets49K/yr
- layers pellets 20kg49K/yr
- chicken pellets22K/yr
- chicken layers pellets11K/yr
- chicken layers pellets 20kg7K/yr
- chicken food layers pellets 20kg6K/yr
- layer pellets5K/yr
- chicken pellets 20kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Layers Pellets 20kg
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The layers pellets are small
Way to small
Tiny pellets
not like other brands I've had
Poor
inside a waterproof dustbin which is in a dry shed
The pellets appear old
total waste of money
Love
Excellent product
Excellent quality food
Good quality feed
Chicken's love this
My chickens love it
Suitable for peacocks
Good value
Value for money
Good value for the money
Chickens have really enjoyed this food
Chicken loves food
Tasty
The pellets are easily digestible
Really great for the young birds who find them easy to swallow
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Layers Pellets 20kg questions
Answered from the same tracked data.