Lava Rocks for Gas Bbq
MaybeSearch demand grew +419.8% this quarter. But shoppers spend only $36K a year here, so Lava Rocks for Gas Bbq is a Maybe.
- Flapen Score
- 60 / 100Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 4960
- Market size
- £36K/yr35K searches / yr
- 90-day growth
- +419.8%search demand this quarter
- Competition
- 68%top-5 click share · 10 brands · 18 sellers
Flapen Score
Lava Rocks for Gas Bbq against its category
The dotted line is the Business, Industry & Science average. Past it, Lava Rocks for Gas Bbq is stronger. Inside it, weaker.
Market
The Lava Rocks for Gas Bbq market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Lava Rocks for Gas Bbq 35K times last year and spent an estimated £36K. The top 5 brands take 79% of clicks. Demand peaks in Apr–May–Jun–Jul–Aug. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +419.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 35K
- Growth, 90 days vs prior 90
- +419.8%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £36Ka year
- Peak month
- May27.2× the quietest month
- Top search term
- lava rocks for gas bbq19K searches a year
02 · Price
A sale here is worth £14.22.
Listings sell for £14.22 on average, from £7.74 to £42.29. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £14.22 that is £1K to £4K a year per listing.
- Average price
- £14.22under the $15 to $100 sweet spot
- Price range
- £7.74–£42.29
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #91 within Food Service Equipment & Supplies. It carries 757 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 67%
- Out of stock, average day
- 6.0%
- Average rank
- #91in Food Service Equipment & Supplies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 757per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Lava Rocks for Gas Bbq products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium 4KG Natural Volcanic Lava Rocks - 100% Pure Fire Pits & Gas Grills Stones Hand-Sorted (4-8CM)- Ideal for BBQ Aquariums and Plants
- Price
- £16.12
- Rating
- 4.5/5
- Reviews
- 2,151
- Age
- 12y ago
Cabilock Natural Pebbles Fire Stone Granules Volcanic Fire Pit & Gas Grills Stones Ideal for BBQ Fireplaces Pits Plants Bonsai Cultivation and Aquariums Black ((400g/bag varies in Size)
- Price
- £10.94
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 2y ago
HENDI Lava rocks fine
- Price
- £8.28
- Rating
- 3.8/5
- Reviews
- 383
- Age
- 8y ago
SOUJOY 10lbs Lava Rocks for Fire Pit 1-2 Black Tumbled Natural Lava Stones Smooth Lava Pebbles for Natural Gas Fireplace Propane Wood Electrical Firepits & Grills
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 2y ago
Teamson Home 3 kg Lava Rocks for Propane Gas Fire Pits Natural Fire Stones Safe for Outdoor Garden Gas Firepits Brown
- Price
- £7.74
- Rating
- 4.1/5
- Reviews
- 135
- Age
- 4y ago
Trending
90-day click momentumHENDI Lava rocks fine
- Price
- £8.28
- Rating
- 3.8/5
- Reviews
- 383
- Age
- 8y ago
KINGRUI Natural Volcanic Lava Rock Decorative Stones for Miniature & Fairy Gardens Aquascaping Aquariums Fire Pit Use & Succulent Planters- 0.5kg(3-7cm)
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 7mo ago
Premium 12KG Natural Volcanic Lava Rocks - 100% Pure Fire Pits & Gas Grills Stones Hand-Sorted (4-8CM)- Ideal for BBQ Aquariums and Plants
- Price
- £42.29
- Rating
- 4.5/5
- Reviews
- 2,151
- Age
- 5y ago
HENDI Lava rocks coarse
- Price
- £14.39
- Rating
- 4.3/5
- Reviews
- 403
- Age
- 19y ago
4KG Lava Rocks for Gas BBQ Fire pit Aquarium Chiminea Garden (4kg - 2cm to 4cm Approx)
- Price
- £13.22
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 2y ago
Newest
by launch dateKINGRUI Natural Volcanic Lava Rock Decorative Stones for Miniature & Fairy Gardens Aquascaping Aquariums Fire Pit Use & Succulent Planters- 0.5kg(3-7cm)
- Price
- £13.73
- Rating
- 4.4/5
- Reviews
- 205
- Age
- 7mo ago
SOUJOY Black Lava Rocks for Fire Pit 2-3 Natural Tumbled Lava Stones 10lbs Lava Pebbles for Natural Gas Propane Wood Electrical Firepits & Grills
- Price
- £14.22
- Rating
- 4.4/5
- Reviews
- 29
- Age
- 1y ago
Cabilock Natural Pebbles Fire Stone Granules Volcanic Fire Pit & Gas Grills Stones Ideal for BBQ Fireplaces Pits Plants Bonsai Cultivation and Aquariums Black ((400g/bag varies in Size)
- Price
- £10.94
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 2y ago
SOUJOY 10lbs Lava Rocks for Fire Pit 1-2 Black Tumbled Natural Lava Stones Smooth Lava Pebbles for Natural Gas Fireplace Propane Wood Electrical Firepits & Grills
- Price
- £15.36
- Rating
- 4.5/5
- Reviews
- 146
- Age
- 2y ago
4KG Lava Rocks for Gas BBQ Fire pit Aquarium Chiminea Garden (4kg - 2cm to 4cm Approx)
- Price
- £13.22
- Rating
- 4.1/5
- Reviews
- 128
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
18
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
13%
- Black Rock Grill39%
- Teamson Home11%
- SOUJOY10%
- HENDI10%
- Cabilock9%
- Swiftair7%
- Open — no brand owns it (4 brands, 13%)
Demand
Lava Rocks for Gas Bbq search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 27.2×
Search terms
Top Lava Rocks for Gas Bbq search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- lava rocks for gas bbq19K/yr
- lava rocks bbq5K/yr
- lava rocks for fire pit5K/yr
- bbq lava rock for gas barbecues3K/yr
- gas bbq coals3K/yr
Reviews and returns
What reviews say buyers love and hate about Lava Rocks for Gas Bbq
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Most of the rocks were too small and fell through
To big
Some need to be made smaller
Bit expensive
Expensive for what they are
Not worth it
also a bad smell coming from the rocks
Rubbish
Not as advertised
Love
Good quality
Great product
worth it for the quality
Good product fair price
Great value
Good value
As described no complaints
Does as it says
Does exactly what is needed
Decent size bag to fill fire pit. approx 40cm x 40cm
a good sized bag
Good sized rocks
Perfect for my gas bbq
hold the heat in my gas BBQ
Return
0.7% Return rate 79% Fixable by listing
Most of the rocks were too small and fell through
To big
Some need to be made smaller
Not as advertised
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Lava Rocks for Gas Bbq questions
Answered from the same tracked data.