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Lathe

Fail

Buyers convert on only 0.1% of searches, so Lathe is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£42K/yr187K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
38%top-5 click share · 19 brands · 66 sellers

Flapen Score

Lathe against its category

The dotted line is the Business, Industry & Science average. Past it, Lathe is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lathe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lathe 187K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.1% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
0.1%
Market size, estimated
£42Ka year
Peak month
December2.1× the quietest month
Top search term
lathe43K searches a year

02 · Price

A sale here is worth £224.77.

Listings sell for £224.77 on average, from £15.05 to £862.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £224.77 that is £0 to £22K a year per listing.

Average price
£224.77above the $15 to $100 sweet spot
Price range
£15.05–£862.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #27 within Power & Hand Tools. It carries 96 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
48%
Out of stock, average day
15.1%
Average rank
#27in Power & Hand Tools
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lathe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

66

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

38%

Top 20: 87%

Open market

33%

  • Onetuon16%
  • LUMBER JACK15%
  • Bachin12%
  • Generic9%
  • CREWORKS8%
  • Einhell7%

Demand

Lathe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lathe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lathe43K/yr
  • mini lathe30K/yr
  • wood lathe30K/yr
  • lathe machine19K/yr
  • metal lathe13K/yr
  • wood turning lathes11K/yr
  • mini lathe machine9K/yr
  • mini metal lathe8K/yr
  • woodturning lathe5K/yr
  • wood turning lathe5K/yr

Reviews and returns

What reviews say buyers love and hate about Lathe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting17%−0.26

I have never used a lathe before and I still havent, because the instructions are so inadequate and the pictures so small that I still have no idea what Im doing

Not a full kit bad instructions

Value For Money13%+1.16

Cheap

what a waste of money

Size-Overall13%−0.19

not fit

It needs some modifications especially the tool rest which is way to small to be of use

Quality-Overall13%+1.49

Cheap

Not the best quality

Assembly/Installation8%+0.26

needs to be set up

Love

Value For Money38%+1.16

Good for the money

Brilliant a great piece of kit for the price

value for money

Quality-Overall31%+1.49

overall happy with the build quality

strong quality tools for Nicolas borisenko

overall well made

Wood Quality6%+0.69

Excellent item used for crafting/woodworking items

Strength6%−0.12

This is a robust

Noise Level3%+0.34

Very quiet

Return

1.6% Return rate 34% Fixable by listing

Functionality-Overall27%▁▆▆█▃▁

But the digital read out not working

Size-Overall22%▆█▄▁█▅

not fit

It needs some modifications especially the tool rest which is way to small to be of use

Defective Material/Parts9%▄▂▄▁█▁
Advertised Vs Actual Product8%▁▁▆▁▁█
Mechanism Issues6%▁██▁▁▁

FAQ

Common Lathe questions

Answered from the same tracked data.