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Lathe

Fail

Buyers convert on only 0.1% of searches, so Lathe is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£42K/yr187K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
38%top-5 click share · 19 brands · 66 sellers

Flapen Score

Lathe against its category

The dotted line is the Business, Industry & Science average. Past it, Lathe is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Lathe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Lathe 187K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
0.1%
Market size, estimated
£42Ka year
Peak month
December2.1× the quietest month
Top search term
lathe43K searches a year

02 · Price

A sale here is worth £224.77.

Listings sell for £224.77 on average, from £15.05 to £862.86. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £224.77 that is £0 to £22K a year per listing.

Average price
£224.77above the $15 to $100 sweet spot
Price range
£15.05–£862.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #27 within Power & Hand Tools. It carries 96 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
48%
Out of stock, average day
15.1%
Average rank
#27in Power & Hand Tools
Average rating
4.01 starsAmazon United Kingdom average 4.36 stars
Average reviews
96per listing
Listings tracked
33

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Lathe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

66

Est. top-5 brand share

60%

Top 20: 100%

Est. top-5 click share

38%

Top 20: 87%

Open market

33%

  • Onetuon16%
  • LUMBER JACK15%
  • Bachin12%
  • Generic9%
  • CREWORKS8%
  • Einhell7%

Demand

Lathe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Lathe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lathe43K/yr
  • mini lathe30K/yr
  • wood lathe30K/yr
  • lathe machine19K/yr
  • metal lathe13K/yr
  • wood turning lathes11K/yr
  • mini lathe machine9K/yr
  • mini metal lathe8K/yr
  • woodturning lathe5K/yr
  • wood turning lathe5K/yr

Reviews and returns

What reviews say buyers love and hate about Lathe

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Value For Money”
17%of negative reviews mention “Instructions/User Manual/Troubleshooting”
1.6%of orders come back
“I have never used a lathe before and I still havent, because the instructions are so inadequate and the pictures so small that I still have no idea what Im doing”
A buyer, on “Instructions/User Manual/Troubleshooting”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Lathe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data