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Label Maker

Maybe

Shoppers spend $2.6M a year here. But demand is soft, at -14.2% this quarter, so Label Maker is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 740 Business, Industry & Science niches · +15 vs the category median of 49
Market size
£2.6M/yr2.8M searches / yr
90-day growth
-14.2%search demand this quarter
Competition
42%top-5 click share · 20 brands · 205 sellers

Flapen Score

Label Maker against its category

The dotted line is the Business, Industry & Science average. Past it, Label Maker is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Label Maker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Label Maker 2.8M times last year and spent an estimated £2.6M. The top 5 brands take 59% of clicks. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.6M a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
3.4%
Market size, estimated
£2.6Ma year
Peak month
December1.5× the quietest month
Top search term
label printer922K searches a year

02 · Price

A sale here is worth £27.18.

Listings sell for £27.18 on average, from £9.31 to £63.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £27.18 that is £68K to £82K a year per listing.

Average price
£27.18inside the $15 to $100 sweet spot
Price range
£9.31–£63.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
£68K–£82K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #15 within Packaging & Shipping Supplies. It carries 4,244 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#15in Packaging & Shipping Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,244per listing
Listings tracked
39

04 · Newcomers

Amazon counts 7 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
7Amazon's first-year sales bar
Average brand age
40 months

Products

Top Label Maker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£103K£206K£308K£411K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

205

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

42%

Top 20: 82%

Open market

35%

  • Dymo16%
  • Nelko15%
  • SUPVAN12%
  • ORGSTA9%
  • Rongta7%
  • ORGBRO7%

Demand

Label Maker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Label Maker search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • label printer922K/yr
  • label maker874K/yr
  • thermal label printer141K/yr
  • dymo label printer130K/yr
  • shipping label printer108K/yr
  • label maker machine130K/yr
  • label printer machine80K/yr
  • postage label printer53K/yr
  • label machine52K/yr
  • munbyn thermal printer46K/yr

Reviews and returns

What reviews say buyers love and hate about Label Maker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall9%−0.01

Average quality

Just not what I expected with this - its very cheap quality

Poor quality machine

Functionality-Overall7%−0.08

Dont work properly

Idk wont work

DOESNT WORK

Durability7%−0.07

Broke

Broken after 12 months

Broke after a week

Connectivity-Overall7%−0.05

Its not Bluetooth

has some connection problems

then disconnected itself

Software/Application7%−0.03

App is not the best

App disappointing

But the software is so bad

Love

Ease Of Use25%+2.36

Easy to store

easy to read

Simple to use

Assembly/Installation12%+0.97

EASY TO SET UP

Easy to install

The installation was quick

Quality-Overall11%−0.01

Good quality,easy to set up

Excellent quality and exactly as described

Excellent product

Value For Money10%+0.49

Good value for money

Excellent value

Excellent for the money

Advertised Vs Actual Product6%+0.24

As advertised

works as expected

It works exactly how it should

Return

1.4% Return rate 17% Fixable by listing

Functionality-Overall22%█▇██▇▇

Dont work properly

Idk wont work

DOESNT WORK

Connectivity-Overall11%▆▆▅▅█▇

Its not Bluetooth

has some connection problems

then disconnected itself

Size-Overall11%▄▇█▅▇█

Does not fit for purpose

It's a very small unit

Too small

Compatibility-Overall11%▆▇▆█▇▇
Print Quality8%█▆▆▄▅▃

FAQ

Common Label Maker questions

Answered from the same tracked data.