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49

isopropyl alcohol

Skip it

Prices mostly outside the sweet spot ($2.55–$15.48) — this niche doesn't clear our bar today.

Market size 94Growth 32Conversion 97Competition 24Returns 99Price range 4Avg price 19Brand share 29Review moat 25Quality gap 21

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.5%

search→purchase rate — share of searches ending in a sale

Market size

Great£2.0M

£2.0M/yr · 2.0M searches

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Review moat

Bad4,601.71

avg incumbent reviews — the moat a new listing must climb

Competition

Bad71%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad£6.74

avg listing price — sweet spot $15–$100

Price range

Bad£2.55–£15.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, isopropyl alcohol is a £2.0M/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

isopropyl alcohol market data

Units sold / yr
250K–300K
avg 15,000–20,000/product
Revenue / yr
£1.7M–£2.0M
units × avg price
Conversion rate
14.5%
Avg BSR
#11
Page quality
0%
Prime
65%
Sponsored
76%
Out of stock
3.0%
Avg brand age
62 months
Avg seller age
178 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Palm Safe35%
  • EQM SOLUCIONES QUIMICAS23%
  • JOVS16%
  • Chemical Trade Store7%
  • IsoLAB7%
  • ICAN LONDON4%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.
45K35KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top isopropyl alcohol search terms

  • isopropyl alcohol865K/yr
  • rubbing alcohol428K/yr
  • isopropyl alcohol 99.9281K/yr
  • ipa124K/yr
  • rubbing alcohol for cleaning98K/yr
  • 99% isopropyl alcohol29K/yr
  • isopropyl25K/yr
  • cleaning alcohol28K/yr
  • ipa alcohol 99.9 isopropyl15K/yr
  • isopropanol15K/yr
All search terms

Top isopropyl alcohol products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£196K20%£391K30%£587K40%£782K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about isopropyl alcohol

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“its been a reliable”

Ease Of Cleaning17%

“Cleans everything quickly”

Value For Money17%

“Decent price”

Advertised Vs Actual Product16%

“As advertised”

Size-Overall4%

“good size”

Efficiency3%

“Did the job effectively”

Ease Of Use3%

“Easy job with this”

Adhesion/Stickiness2%

“not had any adhesion issues since using it”

Leak-Proof2%

“doesn't leak”

Smell2%

“Smell is very strong”

What buyers complain about

Smell11%

“Smells so bad”

Size-Overall8%

“Absolute rip off tiny bottle”

Leak-Proof7%

“had leaked all over the box”

Value For Money5%

“Slightly expensive. hence 4-star rating”

Ease Of Use5%

“Not easy to use”

Adhesion/Stickiness4%

“they just won't stick”

Moist/Dry4%

“Does not fast dry as clamied”

Quality-Overall4%

“Bad quality cap”

Ease Of Cleaning3%

“tough to clean items”

Thickness2%

“Thicker/ older models need a lot longer to yield results”

Top return reasons

Leak-Proof23%
Functionality-Overall19%
Advertised Vs Actual Product11%
Size-Overall10%
Compatibility-Overall6%
Smell5%
Value For Money3%
Strength3%
Quality-Overall3%
Certifications2%

Common questions

Is isopropyl alcohol profitable to sell on Amazon United Kingdom?
The niche generates £2.0M/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Skip it (49/100).
How competitive is the isopropyl alcohol niche?
11 brands and 17 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in isopropyl alcohol?
Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
When does demand for isopropyl alcohol peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the isopropyl alcohol niche?
Listings span £2.55–£15.48; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 4,602 reviews — the moat a new listing must climb.