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Isopropyl Alcohol

Fail

Prices span $2.55–$15.48, mostly outside the sweet spot, so Isopropyl Alcohol is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£2.0M/yr2.0M searches / yr
90-day growth
+5.6%search demand this quarter
Competition
71%top-5 click share · 11 brands · 17 sellers

Flapen Score

Isopropyl Alcohol against its category

The dotted line is the Business, Industry & Science average. Past it, Isopropyl Alcohol is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isopropyl Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Isopropyl Alcohol 2.0M times last year and spent an estimated £2.0M. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
14.5%
Market size, estimated
£2.0Ma year
Peak month
May1.3× the quietest month
Top search term
isopropyl alcohol865K searches a year

02 · Price

A sale here is worth £6.74.

Listings sell for £6.74 on average, from £2.55 to £15.48. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £6.74 that is £101K to £135K a year per listing.

Average price
£6.74under the $15 to $100 sweet spot
Price range
£2.55–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
£101K–£135K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #11 within Janitorial & Sanitation Supplies. It carries 4,602 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
3.0%
Average rank
#11in Janitorial & Sanitation Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,602per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Isopropyl Alcohol products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£196K£391K£587K£782K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

17

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

8%

  • Palm Safe35%
  • EQM SOLUCIONES QUIMICAS23%
  • JOVS16%
  • Chemical Trade Store7%
  • IsoLAB7%
  • ICAN LONDON4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Isopropyl Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Isopropyl Alcohol search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • isopropyl alcohol865K/yr
  • rubbing alcohol428K/yr
  • isopropyl alcohol 99.9281K/yr
  • ipa124K/yr
  • rubbing alcohol for cleaning98K/yr
  • 99% isopropyl alcohol29K/yr
  • isopropyl25K/yr
  • cleaning alcohol28K/yr
  • ipa alcohol 99.9 isopropyl15K/yr
  • isopropanol15K/yr

Reviews and returns

What reviews say buyers love and hate about Isopropyl Alcohol

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Smell”
0.1%of orders come back
“Smells so bad”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Isopropyl Alcohol questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data