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Isopropyl Alcohol

Fail

Prices span $2.55–$15.48, mostly outside the sweet spot, so Isopropyl Alcohol is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£2.0M/yr2.0M searches / yr
90-day growth
+5.6%search demand this quarter
Competition
71%top-5 click share · 11 brands · 17 sellers

Flapen Score

Isopropyl Alcohol against its category

The dotted line is the Business, Industry & Science average. Past it, Isopropyl Alcohol is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Isopropyl Alcohol market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Isopropyl Alcohol 2.0M times last year and spent an estimated £2.0M. The top 5 brands take 88% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
14.5%
Market size, estimated
£2.0Ma year
Peak month
May1.3× the quietest month
Top search term
isopropyl alcohol865K searches a year

02 · Price

A sale here is worth £6.74.

Listings sell for £6.74 on average, from £2.55 to £15.48. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 15,000 to 20,000 of them. At £6.74 that is £101K to £135K a year per listing.

Average price
£6.74under the $15 to $100 sweet spot
Price range
£2.55–£15.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
15,000–20,000
Revenue per listing a year
£101K–£135K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #11 within Janitorial & Sanitation Supplies. It carries 4,602 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
65%
Out of stock, average day
3.0%
Average rank
#11in Janitorial & Sanitation Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,602per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
62 months

Products

Top Isopropyl Alcohol products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£196K£391K£587K£782K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

17

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

8%

  • Palm Safe35%
  • EQM SOLUCIONES QUIMICAS23%
  • JOVS16%
  • Chemical Trade Store7%
  • IsoLAB7%
  • ICAN LONDON4%
  • Open — no brand owns it (5 brands, 8%)

Demand

Isopropyl Alcohol search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Isopropyl Alcohol search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • isopropyl alcohol865K/yr
  • rubbing alcohol428K/yr
  • isopropyl alcohol 99.9281K/yr
  • ipa124K/yr
  • rubbing alcohol for cleaning98K/yr
  • 99% isopropyl alcohol29K/yr
  • isopropyl25K/yr
  • cleaning alcohol28K/yr
  • ipa alcohol 99.9 isopropyl15K/yr
  • isopropanol15K/yr

Reviews and returns

What reviews say buyers love and hate about Isopropyl Alcohol

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell11%−0.03

Smells so bad

Smell was too strong to use

Smells like water

Size-Overall8%−0.04

Absolute rip off tiny bottle

Far too small

Its tiny

Leak-Proof7%

had leaked all over the box

spilling lots of product

Could do with some sort of control or stopper as for quite a strong chemical, its quite difficult to pour and often spills

Value For Money5%+1.05

Slightly expensive. hence 4-star rating

Expensive

Its a little pricey for the size of the bottle

Ease Of Use5%−0.01

Not easy to use

because too difficult to get out

Not easy to pour

Love

Quality-Overall18%+0.44

its been a reliable

Excellent product

Great price and quality ISO

Ease Of Cleaning17%+1.51

Cleans everything quickly

Cleans very well

Great for cleaning

Value For Money17%+1.05

Decent price

Good value for money

Good value for money

Advertised Vs Actual Product16%+1.09

As advertised

As Described

Come exactly as pictured

Size-Overall4%−0.04

good size

Nice big bottle

Good size bottle too

Return

0.1% Return rate 26% Fixable by listing

Leak-Proof23%█▃▆▆▂▆

had leaked all over the box

spilling lots of product

Could do with some sort of control or stopper as for quite a strong chemical, its quite difficult to pour and often spills

Functionality-Overall19%▃▅▆▅█▄
Advertised Vs Actual Product11%▄▄▅▇▂█
Size-Overall10%▇█▄▁▃▄

Absolute rip off tiny bottle

Far too small

Its tiny

Compatibility-Overall6%▁▅▅▁█▂

FAQ

Common Isopropyl Alcohol questions

Answered from the same tracked data.