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Iron Deficiency Test Kit

Fail

The top 5 products take 100% of clicks, so Iron Deficiency Test Kit is a Fail.

Flapen Score
37
37 / 100
Ranks 679 of 740 Business, Industry & Science niches · −12 vs the category median of 49
Market size
£67K/yr116K searches / yr
90-day growth
-17.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 5 sellers

Flapen Score

Iron Deficiency Test Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Iron Deficiency Test Kit is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Iron Deficiency Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Iron Deficiency Test Kit 116K times last year and spent an estimated £67K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £67K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
9.4%
Market size, estimated
£67Ka year
Peak month
April1.7× the quietest month
Top search term
iron testing kit22K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £4.91 to £6.74. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £6.08 that is £12K to £15K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£4.91–£6.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£12K–£15K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #47 within Professional Medical Supplies. It carries 510 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#47in Professional Medical Supplies
Average rating
3.98 starsAmazon United Kingdom average 4.36 stars
Average reviews
510per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Iron Deficiency Test Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£13K£27K£40K£53K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • One Step75%
  • Newfoundland17%
  • Berkeley Health7%
  • Open — no brand owns it (0%)

Demand

Iron Deficiency Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Iron Deficiency Test Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • iron testing kit22K/yr
  • ferritin testing kit12K/yr
  • iron test12K/yr
  • iron deficiency test14K/yr
  • b12 test kit9K/yr
  • iron test kit home uk6K/yr
  • anemia home test kit6K/yr
  • ferritin test4K/yr
  • iron deficiency test at home5K/yr
  • iron level test kit home uk4K/yr

Reviews and returns

What reviews say buyers love and hate about Iron Deficiency Test Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Accuracy-Overall33%−0.26

Not accurate results

Questionable accuracy

Not accurate

Functionality-Overall16%−0.32

Didnt work

the test didnt even work

Did not work - it didnt give me any lines therefore couldnt tell the results

Instructions/User Manual/Troubleshooting12%+1.39

Instructions could be better

There were no instructions inside the box

Insufficient instructions, did not give me a valid result

Measurement/Reading Accuracy7%−0.13

So inaccurate and not trustworthy

not happy this test gave a false reading which led me to waste a lot of time at the GP

Not accurate results

Value For Money5%−0.06

Waste of money

This was a complete waste of money

Love

Ease Of Use35%+2.23

was easy to read

Very easy to use

Easy to do

Accuracy-Overall13%−0.26

Accurate

Very accurate

appeared to be an accurate reading

Instructions/User Manual/Troubleshooting11%+1.39

came with clear instructions

Easy to follow instructions and informative

The test had clear instructions

Efficiency7%−0.01

Partially successful

works well

Sharpness4%+0.61

Worked great and a much sharper lancet than one of the alternative brands I bought before

Return

0.2% Return rate 0% Fixable by listing

Functionality-Overall72%▅▁▅█▁█

Didnt work

the test didnt even work

Did not work - it didnt give me any lines therefore couldnt tell the results

Language Issues11%▁█▁▁▁▁
Product Condition11%▁▁█▁▁▁
Instructions/User Manual/Troubleshooting6%█▁▁▁▁▁

Instructions could be better

There were no instructions inside the box

Insufficient instructions, did not give me a valid result

FAQ

Common Iron Deficiency Test Kit questions

Answered from the same tracked data.