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Insulin Pen

Maybe

The average product has only 21 reviews. But shoppers spend an estimated $51K a year here, so Insulin Pen is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£51K/yr97K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
49%top-5 click share · 19 brands · 30 sellers

Flapen Score

Insulin Pen against its category

The dotted line is the Business, Industry & Science average. Past it, Insulin Pen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulin Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulin Pen 97K times last year and spent an estimated £51K. The top 5 brands take 59% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
2.1%
Market size, estimated
£51Ka year
Top search term
insulin pen63K searches a year

02 · Price

A sale here is worth £25.46.

Listings sell for £25.46 on average, from £4.09 to £51.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.46 that is £0 to £3K a year per listing.

Average price
£25.46inside the $15 to $100 sweet spot
Price range
£4.09–£51.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #203 within Lab & Scientific Products. It carries 21 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
73%
Out of stock, average day
8.0%
Average rank
#203in Lab & Scientific Products
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
26

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Insulin Pen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

30

Est. top-5 brand share

59%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 93%

Open market

35%

  • Novo pen25%
  • KP Pharma10%
  • Generic9%
  • zerown8%
  • Signature Peptides8%
  • searvgrh6%

Demand

Insulin Pen search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Insulin Pen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • insulin pen63K/yr
  • injection pen11K/yr
  • insulin pens9K/yr
  • novopen6K/yr
  • novopen 63K/yr
  • lilly insulin pen5K/yr

Reviews and returns

What reviews say buyers love and hate about Insulin Pen

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Durability”
0.8%of orders come back
“This it item failed after two days use, totally useless”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Insulin Pen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data