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Insulin Pen

Maybe

The average product has only 21 reviews. But shoppers spend only $51K a year here, so Insulin Pen is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£51K/yr97K searches / yr
90-day growth
+20.3%search demand this quarter
Competition
49%top-5 click share · 19 brands · 30 sellers

Flapen Score

Insulin Pen against its category

The dotted line is the Business, Industry & Science average. Past it, Insulin Pen is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insulin Pen market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insulin Pen 97K times last year and spent an estimated £51K. The top 5 brands take 59% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +20.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
+20.3%
Conversion, latest week
2.1%
Market size, estimated
£51Ka year
Top search term
insulin pen63K searches a year

02 · Price

A sale here is worth £25.46.

Listings sell for £25.46 on average, from £4.09 to £51.95. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.46 that is £0 to £3K a year per listing.

Average price
£25.46inside the $15 to $100 sweet spot
Price range
£4.09–£51.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #203 within Lab & Scientific Products. It carries 21 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
73%
Out of stock, average day
8.0%
Average rank
#203in Lab & Scientific Products
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Insulin Pen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 rising

Sellers

30

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 93%

Open market

35%

  • Novo pen25%
  • KP Pharma10%
  • Generic9%
  • zerown8%
  • Signature Peptides8%
  • searvgrh6%

Demand

Insulin Pen search demand

Weekly searches over the year. Pick a range.

3K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Insulin Pen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insulin pen63K/yr
  • injection pen11K/yr
  • insulin pens9K/yr
  • novopen6K/yr
  • novopen 63K/yr
  • lilly insulin pen5K/yr

Reviews and returns

What reviews say buyers love and hate about Insulin Pen

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability9%−0.09

This it item failed after two days use, totally useless

The pen stopped working after 2 months

Stopped working after 2 months

Value For Money9%+0.59

are expensive

not cheap

Thickness8%+0.08

But the barrel is a bit chunky for my wife's smaller hands

you don't even feel these they are so slim

Advertised Vs Actual Product6%−0.11

Not as described

Not as described so disappointing

Size-Overall6%−0.02

Not fit for purpose

Longer

Love

Quality-Overall24%+1.50

Good product quality

Build quality appears solid

Good training device and quality

Advertised Vs Actual Product10%−0.11

works as it should

Product as described

Does everything I expected

Ease Of Use10%+0.54

Easy to Use

easy to read

Easy handling for daily use

Dosage6%+0.39

as setting the dosage mechanism is straightforward

The dosage markings are clear

which makes dosing straightforward once you understand the setup

Design-Overall6%

The first impression is its clear, structured design

Really clever and practical design

Pen has a solid design

Return

0.8% Return rate 23% Fixable by listing

Functionality-Overall28%▆▁█▅▄▆
Size-Overall16%██▁▅▄▄

Not fit for purpose

Longer

Compatibility-Overall15%█▅▆▇▃▃
Quality-Overall9%▁▃▁█▆▄

poor needle quality Far away from what I'm using from NHS

Dosage5%▁█▁▁▃▆

FAQ

Common Insulin Pen questions

Answered from the same tracked data.