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Insinkerator

Fail

Buyers convert on only 1.0% of searches, so Insinkerator is a Fail.

Flapen Score
39
39 / 100
Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 49
Market size
£81K/yr51K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
57%top-5 click share · 9 brands · 28 sellers

Flapen Score

Insinkerator against its category

The dotted line is the Business, Industry & Science average. Past it, Insinkerator is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insinkerator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insinkerator 51K times last year and spent an estimated £81K. The top 5 brands take 92% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
1.0%
Market size, estimated
£81Ka year
Peak month
November1.5× the quietest month
Top search term
insinkerator32K searches a year

02 · Price

A sale here is worth £165.92.

Listings sell for £165.92 on average, from £26.40 to £440.90. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £165.92 that is £0 to £17K a year per listing.

Average price
£165.92above the $15 to $100 sweet spot
Price range
£26.40–£440.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£17K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 12.2% of listings are out of stock. The average listing ranks #302 within Food Service Equipment & Supplies. It carries 869 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
83%
Out of stock, average day
12.2%
Average rank
#302in Food Service Equipment & Supplies
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
869per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Insinkerator products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

9 rising

Sellers

28

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

5%

  • InSinkErator52%
  • Areyourshop18%
  • LengSuaa8%
  • SmartSylva7%
  • CISSIYOG7%
  • Hocomay3%
  • Open — no brand owns it (3 brands, 5%)

Demand

Insinkerator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Insinkerator search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insinkerator32K/yr
  • waste disposal unit for sink9K/yr
  • garbage disposal3K/yr
  • waste disposal unit5K/yr
  • waste disposal2K/yr

Reviews and returns

What reviews say buyers love and hate about Insinkerator

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof13%

Went bang, water been leaking from unit all weekend

Leaks

they then leak after turning off

Size-Overall8%+1.02

Very poor fit

Missing a piece that makes it impossible to fit

quite large

Filtration8%−0.04

found that the filtration is not as good as the genuine filters

It has also damaged the filter connector

not as effective as genuine filters

Quality-Overall7%+0.43

Garbage total Garbage

not as good quality as previous waste disposer

certainly not of any quality

Value For Money6%

Expensive convenience

will cost you double the money you think you are saving through plumbers costs in fitting

Not Worth one Star a total waste of money

Love

Size-Overall14%+1.02

Very good easy to fit works perfectly

Easy to fit

fits well under the sink

Value For Money12%

adequate value for money

Value for money

Good price

Quality-Overall10%+0.43

Just as good as the original branded ones

Brilliant Machine

Good quality

Ease Of Use10%+1.06

Easy to use

Easy to fit

She finds it easy to use

Noise Level6%+1.15

Nice and quiet waste disposal

Powerful, quiet - a great addition to the kitchen

And quiet

Return

1.9% Return rate 39% Fixable by listing

Size-Overall31%▇▇▅█▆▁

Very poor fit

Missing a piece that makes it impossible to fit

quite large

Defective Material/Parts15%▆█▇▆▇▄

very poor fittings supplied with unit

Compatibility-Overall10%▄█▃▁▃▇
Functionality-Overall9%█▂▄▃▃▄
Leak-Proof8%▃▄█▃▄▇

Went bang, water been leaking from unit all weekend

Leaks

they then leak after turning off

FAQ

Common Insinkerator questions

Answered from the same tracked data.