Is insinkerator profitable to sell on Amazon United Kingdom?

The niche generates £81K/yr across 23 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (39/100).

How competitive is the insinkerator niche?

9 brands and 28 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in insinkerator?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Filtration. The return rate is 1.9%.

When does demand for insinkerator peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the insinkerator niche?

Listings span £26.40–£440.90; the average listing price is £165.92 (sweet spot $15–$100). The average incumbent carries 869 reviews — the moat a new listing must climb.

insinkerator

Skip it

Weak search conversion (1.0%) — this niche doesn't clear our bar today.

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Great1.9%

return rate — above 5% kills the launch gate

Review moat

Good868.96

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£165.92

avg listing price — sweet spot $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£81K

£81K/yr · 51K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Price range

Bad£26.40–£440.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, insinkerator is a £81K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

insinkerator market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: £207K–£249K; units × avg price
Conversion rate: 1.0%
Avg BSR: #302
Page quality: 0%
Prime: 83%
Sponsored: 70%
Out of stock: 12.2%
Avg brand age: 51 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 rising

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

57%

Top 20: 97%

Open market

InSinkErator52%
Areyourshop18%
LengSuaa8%
SmartSylva7%
CISSIYOG7%
Hocomay3%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top insinkerator search terms

insinkerator32K/yr -14.8%1.2% conv.
waste disposal unit for sink9K/yr -3.0%1.6% conv.
garbage disposal3K/yr +3.0%0.5% conv.
waste disposal unit5K/yr -37.3%1.2% conv.
waste disposal2K/yr -45.3%1.1% conv.

All search terms

Top insinkerator products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Garbage Disposal 3/4 HP 2800 RPM Under Sink Kitchen Food Waste Disposer with Plug and Wireless Switch Stainless Steel High-Speed for Efficient Food Waste Grinding

Areyourshop£82.343.1★21 rev

InSinkErator Premium 550 EC Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 20.9 x 20.9 x 31.2 cm - Black

InSinkErator£189.014.5★41 rev

Food Waste Disposer 1.4L 560W Stainless Steel Kitchen Under Sink Food Garbage Disposer Built-in Air Switch with Anti-Clamping and Overload Protection High-Speed Efficient for Food Waste Grinding

LengSuaa£84.243.0★2 rev

InSinkErator Premium 700 EC Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 20.9 x 20.9 x 31.2 cm - Black

InSinkErator£307.523.6★6 rev

InSinkErator Evolution Plus 1000 EC Food Waste Disposal Unit with Air Switch - Continuous Feed Waste Disposal Unit for Sink Use - Kitchen Sink Accessories and Gadgets - 31.2 x 20.9 x 20.9 cm

InSinkErator£440.905.0★6 rev

Newest

by launch date

560W Food Waste Disposer 3500RPM Garbage Disposal Unit for Sink with 3-Stage Grinding System 45dB Quiet Kitchen Waste Disposer 1000ml Capacity & Air Switch

CISSIYOG£70.005 rev

7mo ago

Food Waste Disposer with Air Switch 560W Under Sink Garbage Disposal 1200ML Capacity 3400 RPM Noise Protection & Overload Protection Under Sink Bins for Home and Kitchen

Hocomay£76.412 rev

8mo ago

Food Waste Disposer 1.4L 560W Stainless Steel Kitchen Under Sink Food Garbage Disposer Built-in Air Switch with Anti-Clamping and Overload Protection High-Speed Efficient for Food Waste Grinding

LengSuaa£84.242 rev

9mo ago

Food Waste Disposer 560W Garbage Disposal Unit with Air Switch 1200ML Capacity 3400 RPM Turbo Boosting 4-Stage Stainless Steel Grinding Quiet & Easy to Install

Clickovia£59.042 rev

9mo ago

SmartSylva Premium Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 22x 16 x39cm - Grey

SmartSylva£119.900 rev

11mo ago

What buyers say about insinkerator

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Very good easy to fit works perfectly”

Value For Money12%

“adequate value for money”

Quality-Overall10%

“Just as good as the original branded ones”

Ease Of Use10%

“Easy to use”

Noise Level6%

“Nice and quiet waste disposal”

Filtration6%

“These filters are much less expensive than the InSinkErator branded filters”

Efficiency5%

“Work well”

Recycle/Reuse5%

“I'm quite happy to put them all out for the food recycling”

Weight Light3%

“not as heavy as the old one as I think more parts are plastic”

Ease Of Cleaning3%

“Clearing food scraps after cooking can be messy and slow, so adding a waste disposer like this made everyday kitchen cleanup feel much easier”

What buyers complain about

Leak-Proof13%

“Went bang, water been leaking from unit all weekend”

Size-Overall8%

“Very poor fit”

Filtration8%

“found that the filtration is not as good as the genuine filters”

Quality-Overall7%

“Garbage total Garbage”

Value For Money6%

“Expensive convenience”

Electric Components4%

“Items blew electrics”

Ease Of Use4%

“really inconvenient”

Defective Material/Parts4%

“very poor fittings supplied with unit”

Noise Level3%

“Makes a bit of noise, obviously,”

Assembly/Installation2%

“direction to install extremely poor”

Top return reasons

Size-Overall31%

Defective Material/Parts15%

Compatibility-Overall10%

Functionality-Overall9%

Leak-Proof8%

Connectivity-Overall5%

Advertised Vs Actual Product3%

Touch/Button Controls3%

Filtration3%