Insinkerator
weak search conversion (1.0%) — Insinkerator doesn't clear our bar today.
Flapen Score
Is Insinkerator profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Insinkerator is a £81K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 39/100.
Insinkerator: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.8% over the last 90 days and 1.0% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 92% of demand, so 8% of the market is open.
8%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 23 products
Top Insinkerator products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Garbage Disposal 3/4 HP 2800 RPM Under Sink Kitchen Food Waste Disposer with Plug and Wireless Switch Stainless Steel High-Speed for Efficient Food Waste Grinding
- Price
- £82.34
- Rating
- 3.1/5
- Reviews
- 21
- Age
- 1y ago
InSinkErator Premium 550 EC Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 20.9 x 20.9 x 31.2 cm - Black
- Price
- £189.01
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 1y ago
Food Waste Disposer 1.4L 560W Stainless Steel Kitchen Under Sink Food Garbage Disposer Built-in Air Switch with Anti-Clamping and Overload Protection High-Speed Efficient for Food Waste Grinding
- Price
- £84.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago
InSinkErator Premium 700 EC Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 20.9 x 20.9 x 31.2 cm - Black
- Price
- £307.52
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 1y ago
InSinkErator Evolution Plus 1000 EC Food Waste Disposal Unit with Air Switch - Continuous Feed Waste Disposal Unit for Sink Use - Kitchen Sink Accessories and Gadgets - 31.2 x 20.9 x 20.9 cm
- Price
- £440.90
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 1y ago
Trending
90-day click momentum
SmartSylva Garbage Disposal 1.1L with Power Cord 1/3HP Continuous Feed Food Waste Disposer
- Price
- £106.92
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 11mo ago
Food Waste Disposer 1.4L 560W Stainless Steel Kitchen Under Sink Food Garbage Disposer Built-in Air Switch with Anti-Clamping and Overload Protection High-Speed Efficient for Food Waste Grinding
- Price
- £84.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago
Food Waste Disposer 560W Garbage Disposal Unit with Air Switch 1200ML Capacity 3400 RPM Turbo Boosting 4-Stage Stainless Steel Grinding Quiet & Easy to Install
- Price
- £59.04
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 9mo ago
SmartSylva Premium Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 22x 16 x39cm - Grey
- Price
- £119.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Garbage Disposal 3/4 HP 2800 RPM Under Sink Kitchen Food Waste Disposer with Plug and Wireless Switch Stainless Steel High-Speed for Efficient Food Waste Grinding
- Price
- £82.34
- Rating
- 3.1/5
- Reviews
- 21
- Age
- 1y ago
Newest
by launch date
560W Food Waste Disposer 3500RPM Garbage Disposal Unit for Sink with 3-Stage Grinding System 45dB Quiet Kitchen Waste Disposer 1000ml Capacity & Air Switch
- Price
- £70.00
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 7mo ago
Food Waste Disposer with Air Switch 560W Under Sink Garbage Disposal 1200ML Capacity 3400 RPM Noise Protection & Overload Protection Under Sink Bins for Home and Kitchen
- Price
- £76.41
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 8mo ago
Food Waste Disposer 1.4L 560W Stainless Steel Kitchen Under Sink Food Garbage Disposer Built-in Air Switch with Anti-Clamping and Overload Protection High-Speed Efficient for Food Waste Grinding
- Price
- £84.24
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 9mo ago
Food Waste Disposer 560W Garbage Disposal Unit with Air Switch 1200ML Capacity 3400 RPM Turbo Boosting 4-Stage Stainless Steel Grinding Quiet & Easy to Install
- Price
- £59.04
- Rating
- 3.1/5
- Reviews
- 2
- Age
- 9mo ago
SmartSylva Premium Food Waste Disposal Unit for Sink Use with Air Switch - Kitchen Sink Accessories Gadgets - 22x 16 x39cm - Grey
- Price
- £119.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
28
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
57%
Top 20: 97%
Open market
5%
- InSinkErator52%
- Areyourshop18%
- LengSuaa8%
- SmartSylva7%
- CISSIYOG7%
- Hocomay3%
- Open — no brand owns it (3 brands, 5%)
Insinkerator demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Insinkerator search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- insinkerator32K/yr
- waste disposal unit for sink9K/yr
- garbage disposal3K/yr
- waste disposal unit5K/yr
- waste disposal2K/yr
What reviews say buyers love and hate about Insinkerator
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Very good easy to fit works perfectly”
“adequate value for money”
“Just as good as the original branded ones”
“Easy to use”
“Nice and quiet waste disposal”
What buyers complain about
59% of reviews“Went bang, water been leaking from unit all weekend”
“Very poor fit”
“found that the filtration is not as good as the genuine filters”
“Garbage total Garbage”
“Expensive convenience”
Insinkerator return rate & reasons
Why buyers send it back, as a share of all return requests.
1.9%
Return rate
39%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Insinkerator questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
