Is innokin z coil profitable to sell on Amazon United Kingdom?

The niche generates £130K/yr across 23 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (46/100).

How competitive is the innokin z coil niche?

11 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in innokin z coil?

Top complaints mined from reviews: Quality-Overall, Durability, Flammable. The return rate is 0.6%.

What does it cost to enter the innokin z coil niche?

Listings span £5.28–£13.16; the average listing price is £7.40 (sweet spot $15–$100). The average incumbent carries 386 reviews — the moat a new listing must climb.

innokin z coil

Skip it

Prices mostly outside the sweet spot ($5.28–$13.16) — this niche doesn't clear our bar today.

Conversion

Incredible22.1%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Review moat

Great385.65

avg incumbent reviews — the moat a new listing must climb

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£130K

£130K/yr · 79K searches

Growth

Bad-0.1%

90-day search growth — must beat 0% to launch

Brand share

Bad91%

top-5 brand share — brand-locked demand

Avg price

Bad£7.40

avg listing price — sweet spot $15–$100

Price range

Bad£5.28–£13.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, innokin z coil is a £130K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

innokin z coil market data

Units sold / yr: 20K–25K; avg 1,000–1,250/product
Revenue / yr: £148K–£185K; units × avg price
Conversion rate: 22.1%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 8.1%
Avg brand age: 39 months
Avg seller age: 224 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

57%

Top 20: 98%

Open market

INNOKIN61%
W-Direct9%
Retailgenics9%
Sansitaivapor9%
Haman3%
Genuine Innokin2%
Open — no brand owns it (5 brands, 7%)

Demand

Weekly Amazon search volume, last 11 weeks — -0.1% search growth over the last 90 days.

Open Trend

Top innokin z coil search terms

innokin z coil26K/yr +6.2%3.5% conv.
z coils innokin13K/yr +0.7%3.2% conv.
innokin coils10K/yr -20.9%1.4% conv.
z coils innokin 1.66K/yr +8.3%7.2% conv.
z coil6K/yr -6.9%4.2% conv.
zlide coils5K/yr +2.4%2.5% conv.
z coils4K/yr +30.1%3.1% conv.
innokin adept zlide coils4K/yr -8.5%2.6% conv.
innokin zlide coils3K/yr +4.1%2.2% conv.
zenith coils3K/yr -5.2%5.5% conv.

All search terms

Top innokin z coil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Innokin Zenith Z Coils KAL 1.6ohm Works with All Zenith Tanks Adept Zlide CoolFire Mini Zenith D22 Pack of 5 No Nicotine

INNOKIN£6.814.6★1,723 rev

INNOKIN. Zlide Coils - 5 Pack [0.48ohm Plex 3D] No Nicotine

INNOKIN£6.174.4★658 rev

INNOKIN Z Coils 1.6 Ohm [Pack of 5] - MTL Vaping 10 to 14W Throat Hit Focused 50/50 or High Nic Salts Replacement Coil for KromaZ/KromaA/AdeptZlide/Z60/GOZEE Kit No Nicotine

INNOKIN£6.614.4★294 rev

Innokin Z Replacement Coils 1.6 KAL (Pack of 5) Compatible with Z Zlide & Adept Kits Vape Coils for Smooth Flavour & MTL Vaping No Nicotine

Retailgenics£5.284.3★5 rev

INNOKIN Zenith Z Coils for Zlide Tank Go Z Zenith Tank 2 Zenith d22 Zenith Pro Coolfire Z50 Zlide Kit Coolfire Z60 kit Adept Zlide Kit Kroma Z Kit - 5 Pack - No Nicotine (0.3ohm | 30-40W)

W-Direct£6.634.4★21 rev

Newest

by launch date

INNOKIN Z 1.6 Ohm Replacement Coils Pack of 5 | Compatible with Z Zlide Z-Biip & Selected Z Tanks | MTL Vape Coils | No Nicotine

Travel CubeX£5.341 rev

8mo ago

Innokin Zenith Z Coils - Pack of 5 Innokin Zlide Adept Kit CoolFire Mini MTL Vaping Haman Long-Lasting Performance No Nicotine (1.6 Ohm)

Haman£6.492 rev

9mo ago

Innokin Zenith Z Coils - Pack of 5 Innokin Zlide Adept Kit CoolFire Mini MTL Vaping Haman Long-Lasting Performance No Nicotine (0.8 Ohm)

Haman£6.501 rev

9mo ago

Innokin Z Replacement Coils 1.6 KAL (Pack of 5) Compatible with Z Zlide & Adept Kits Vape Coils for Smooth Flavour & MTL Vaping No Nicotine

Retailgenics£5.285 rev

10mo ago

Geekvape Zeus Coils [0.4] - Coils Pack of 5 - Geek Vape Coils Geekvape Coils Geekvape Z Coils Geekvape Z Series Coil - No Nicotine

Survival Boyz£8.20316 rev

2y ago

What buyers say about innokin z coil

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“were cheaper than any were else”

Advertised Vs Actual Product26%

“As described”

Quality-Overall26%

“Good quality”

Efficiency5%

“They work really well”

Size-Overall4%

“Positive - Easy to fit”

Leak-Proof2%

“doesn't leak in the tank”

What buyers complain about

Quality-Overall28%

“Bad quality”

Durability26%

“The longevity is appalling”

Flammable11%

“They burn out very quickly”

Advertised Vs Actual Product11%

“These 1.6 ohm z coils are not the standard 10-14W as shown”

Burnt/Roasted/Overbaked11%

“burnout quickly”

Stale/Rotten/Spoiled6%

“Rubbish”

Top return reasons

Size-Overall29%

Advertised Vs Actual Product17%

Functionality-Overall12%

Burnt/Roasted/Overbaked12%

Durability7%

Compatibility-Overall7%

Flammable2%

Quality-Overall2%

Filtration2%