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Industrial Wipes

brand-locked demand (top 5 brands take 98% of clicks) — Industrial Wipes doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 58Growth 44Conversion 98Competition 23Returns 100Price range 33Avg price 32Brand share 5Review moat 44Quality gap 20
This niche Category average

Is Industrial Wipes profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Industrial Wipes is a £448K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Jun–Jul–Sep. Verdict: Skip it — 46/100.

Industrial Wipes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.2% over the last 90 days and 17.0% of searches end in a purchase.

£448K

revenue / yr

Units sold / yr80K
Search volume / yr+15.2%266K
Conversion rate17.0%
Avg price£9.89

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 104
Top-5 product click share73%
Open market2%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)1· 1 succeeded
Avg rating4.7★
Avg reviews2,150

Top Industrial Wipes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£45K£90K£134K£179K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

104

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • UltraGrime68%
  • Sika20%
  • Uniwipe5%
  • TRUSTIWIPE3%
  • Big Wipes2%
  • Everbuild2%

Industrial Wipes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume266KCVR17.0%Products15Brands6Top 5 Brands98%OOS Rate0.0%Rating4.7★Reviews2,150Avg BSR#23
7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul, Sep · busiest ÷ quietest = 2.8×

Top Industrial Wipes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • ultra grime wipes49K/yr
  • wonder wipes51K/yr
  • ultra grime wipes xxl33K/yr
  • ultragrime wipes19K/yr
  • grime wipes16K/yr
  • heavy duty wipes13K/yr
  • ultra grime11K/yr
  • industrial wipes10K/yr
  • builders wipes8K/yr
  • ultragrime7K/yr

What reviews say buyers love and hate about Industrial Wipes

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Ease Of Cleaning39%

Really cleans well

Quality-Overall13%

Overall, they are reliable, practical, and offer good performance for both home and work use

Value For Money8%

Good price

Size-Overall5%

Great size

Ease Of Use5%

very easy to use

What buyers complain about

60% of reviews
Ease Of Cleaning14%

separate wipes/cloths which are then really hard to clean

Value For Money14%

Expensive

Size-Overall9%

Each one is large

Quality-Overall7%

Lower quality

Moist/Dry4%

they are likely to dry out when i open them

Industrial Wipes return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Wet Cleaning
16%
2Leak-Proof
11%
3Size-Overall
10%
4Ease Of Cleaning
8%
5Quality-Overall
8%

Common Industrial Wipes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Industrial Wipes 46/100 on Amazon United Kingdom — Skip it. The niche generates £448K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +15.2% over the last 90 days.
Search demand for Industrial Wipes on Amazon United Kingdom peaks in Feb–Jun–Jul–Sep, where the busiest month runs 2.8× the quietest.