industrial wipes
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Market size
Good£448K£448K/yr · 266K searches
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,149.73avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.67–£20.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.89avg listing price — sweet spot $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, industrial wipes is a £448K/yr Amazon United Kingdom market (266K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Feb–Jun–Jul–Sep. Verdict: Skip it — 46/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
industrial wipes market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £593K–£791K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 rising
Sellers
104
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
0%
- UltraGrime68%
- Sika20%
- Uniwipe5%
- TRUSTIWIPE3%
- Big Wipes2%
- Everbuild2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.2% search growth over the last 90 days.Peak months: Feb, Jun, Jul, Sep · busiest ÷ quietest = 2.8×
Top industrial wipes search terms
- ultra grime wipes49K/yr
- wonder wipes51K/yr
- ultra grime wipes xxl33K/yr
- ultragrime wipes19K/yr
- grime wipes16K/yr
- heavy duty wipes13K/yr
- ultra grime11K/yr
- industrial wipes10K/yr
- builders wipes8K/yr
- ultragrime7K/yr
Top industrial wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
UltraGrime PRO Multiuse Wet Wipes - Heavy-Duty Cleaning Cloths & Hand Wipes Alcohol-Free - Grease Tools Industrial Surface Cleaning Wipes - Extra Large Professional Cloth Wipes (Pack of 100)
UltraGrime£8.584.7★2,600 rev
UltraGrime PRO Power Scrub Wet Wipes - Heavy-Duty Cleaning Cloths & Hand Wipes Multi Purpose Kitchen Toilet Floor & Surface Scrubbing Wipes Alcohol-Free - Extra Large Professional Wipes (Pack of 80)
UltraGrime£9.234.8★615 rev
Sika Wonder Wipes Multi-Use Cleaning Wipes for the Building Trade - Specially Formulated to Clean Hands Tools and Surfaces - 100 Wipes
Sika£4.674.6★11,044 rev
UltraGrime Antibacterial Wet Wipes Alcohol-Free Antiseptic Heavy-Duty Cleaning Cloths & Hand Wipes - Multi-Purpose Kitchen Toilet Floor & Surface Cleaning - Extra Large Cloth Wipes (Pack of 80)
UltraGrime£8.824.8★1,516 rev
Sika Wonder Wipes Multi-Use Cleaning Wipes Unscented 300 Wipes
Sika£10.384.6★11,044 rev
Newest
by launch date
TRUSTIWIPE Heavy Duty Wipes Extra Large 30x25cm - Strong Biodegradable Cleaning for Garage Workshop Cars Garden & Tools Industrial Strength Wipes for Grease Grime Oil & Dirt
TRUSTIWIPE£8.3847 rev
UltraGrime Household Clothwipes Bundle | Multiuse Anti-Bac Cleaning Wipes Bulk Buy | 6 packs of 20 Clothwipes | 2 x Multiuse Pomelo 2 x Multi-Purpose Original 2 x Anti-Bac
UltraGrime£15.5633 rev
UltraGrime Multi-Purpose XXL Wet Wipes - Multi-use Hand Wipes - Heavy-Duty Dirt & Grime Cleaning for Home Cars Tools Equipment Kitchen & Surfaces - Plastic-Free Soft Cleaning Cloths (Pack of 40)
UltraGrime£4.79242 rev
UltraGrime DIY Wet Wipes Multi-Purpose Heavy-Duty Cleaning Cloths For DIY Paint Spills Silicone Oil & Adhesives - Multi-Surface Workshop Tools Hands & Equipment Cleaning XXL Cloths (Pack of 80)
UltraGrime£9.93356 rev
UltraGrime Multi-Purpose Wet Wipes Pomelo Scented Cleaning Cloths Plastic-Free Hand Wipes For Home Kitchen Toilet Floor & Surface Cleaning XXL Large Heavy-Duty Family Wet Cloths (Pack of 80)
UltraGrime£9.01477 rev
Trending
90-day click momentumTRUSTIWIPE Heavy Duty Wipes Extra Large 30x25cm - Strong Biodegradable Cleaning for Garage Workshop Cars Garden & Tools Industrial Strength Wipes for Grease Grime Oil & Dirt
TRUSTIWIPE£8.384.6★
UltraGrime PRO Antibacterial Wet Wipes - Heavy-Duty Cleaning Cloths Hand Wipes Kitchen Toilet Floor & Surface Cleaning - Tough on Viruses Extra Large Virucidal Multi-Purpose Wipes (Pack of 100)
Uniwipe£9.064.6★
UltraGrime Multi-Purpose XXL Wet Wipes - Multi-use Hand Wipes - Heavy-Duty Dirt & Grime Cleaning for Home Cars Tools Equipment Kitchen & Surfaces - Plastic-Free Soft Cleaning Cloths (Pack of 40)
UltraGrime£4.794.6★
UltraGrime DIY Wet Wipes Multi-Purpose Heavy-Duty Cleaning Cloths For DIY Paint Spills Silicone Oil & Adhesives - Multi-Surface Workshop Tools Hands & Equipment Cleaning XXL Cloths (Pack of 80)
UltraGrime£9.934.7★
Sika Wonder Wipes Multi-Use Cleaning Wipes Unscented 300 Wipes
Sika£10.384.6★
What buyers say about industrial wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Really cleans well”
“Overall, they are reliable, practical, and offer good performance for both home and work use”
“Good price”
“Great size”
“very easy to use”
“Lovely fresh scent”
“durable”
“Very strong”
“They are also really moist and smell lovely”
“Good wipes”
What buyers complain about
“separate wipes/cloths which are then really hard to clean”
“Expensive”
“Each one is large”
“Lower quality”
“they are likely to dry out when i open them”
“Lacks a fresh aroma”
“And they are not that thick”
“Allergic reaction to my dog”
“Couldn't remove hobby paint from a desk”
“not as good as advertised”
Top return reasons
Common questions
- Is industrial wipes profitable to sell on Amazon United Kingdom?
- The niche generates £448K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the industrial wipes niche?
- 6 brands and 104 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in industrial wipes?
- Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for industrial wipes peak?
- Demand peaks in Feb–Jun–Jul–Sep; the busiest month runs 2.8× the quietest.
- What does it cost to enter the industrial wipes niche?
- Listings span £4.67–£20.19; the average listing price is £9.89 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.