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Industrial Wipes

Fail

The top 5 brands take 98% of clicks, so Industrial Wipes is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£448K/yr266K searches / yr
90-day growth
+15.2%search demand this quarter
Competition
73%top-5 click share · 6 brands · 104 sellers

Flapen Score

Industrial Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Industrial Wipes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Industrial Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Industrial Wipes 266K times last year and spent an estimated £448K. The top 5 brands take 98% of clicks. Demand peaks in Feb–Jun–Jul–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 266K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £448K a year.

Searches, last 12 months
266K
Growth, 90 days vs prior 90
+15.2%
Conversion, latest week
17.0%
Market size, estimated
£448Ka year
Peak month
September2.8× the quietest month
Top search term
ultra grime wipes49K searches a year

02 · Price

A sale here is worth £9.89.

Listings sell for £9.89 on average, from £4.67 to £20.19. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £9.89 that is £40K to £49K a year per listing.

Average price
£9.89under the $15 to $100 sweet spot
Price range
£4.67–£20.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£40K–£49K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #23 within Janitorial & Sanitation Supplies. It carries 2,150 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#23in Janitorial & Sanitation Supplies
Average rating
4.68 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,150per listing
Listings tracked
15

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Industrial Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£45K£90K£134K£179K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

104

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • UltraGrime68%
  • Sika20%
  • Uniwipe5%
  • TRUSTIWIPE3%
  • Big Wipes2%
  • Everbuild2%

Demand

Industrial Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul, Sep · busiest ÷ quietest = 2.8×

Search terms

Top Industrial Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ultra grime wipes49K/yr
  • wonder wipes51K/yr
  • ultra grime wipes xxl33K/yr
  • ultragrime wipes19K/yr
  • grime wipes16K/yr
  • heavy duty wipes13K/yr
  • ultra grime11K/yr
  • industrial wipes10K/yr
  • builders wipes8K/yr
  • ultragrime7K/yr

Reviews and returns

What reviews say buyers love and hate about Industrial Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning14%+1.60

separate wipes/cloths which are then really hard to clean

wipes small and thin did not clean very well

Not as good as the grime wipes I normally purchase

Value For Money14%+0.54

Expensive

They're not cheap

Yes these wipes appear to be expensive on the face of it

Size-Overall9%

Each one is large

Small

Very small squares

Quality-Overall7%

Lower quality

Poor quality

not as good as some others

Moist/Dry4%−0.04

they are likely to dry out when i open them

Needs to be more moist

Not very moist

Love

Ease Of Cleaning39%+1.60

Really cleans well

Good for cleaning

Helps keep clean

Quality-Overall13%

Overall, they are reliable, practical, and offer good performance for both home and work use

excellent quality really sturdy

Brilliant quality

Value For Money8%+0.54

Good price

good value

Good value for money

Size-Overall5%

Great size

I love these extra big

Love the size

Ease Of Use5%+0.31

very easy to use

easy to access

Great found many uses

Return

0.1% Return rate 21% Fixable by listing

Wet Cleaning16%▄▁▅▂█▄
Leak-Proof11%█▁▂▃▂▇
Size-Overall10%▁▁▄▃▄█

Each one is large

Small

Very small squares

Ease Of Cleaning8%▁▅▂█▃▁

separate wipes/cloths which are then really hard to clean

wipes small and thin did not clean very well

Not as good as the grime wipes I normally purchase

Quality-Overall8%█▁▄▇▄▅

Lower quality

Poor quality

not as good as some others

FAQ

Common Industrial Wipes questions

Answered from the same tracked data.