Incontinence Wipes
soft demand (-35.7% this quarter) — Incontinence Wipes doesn't clear our bar today.
Flapen Score
Is Incontinence Wipes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Incontinence Wipes is a £83K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.
Incontinence Wipes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -35.7% over the last 90 days and 11.7% of searches end in a purchase.
£83K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 11 products
Top Incontinence Wipes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clinell CONTIPLAN Incontinence Cleansing Cloths with Barrier Cream - All in One Cleansing Wipes Cleanses Soothes and Moisturises - Pack of 25 Cloths
- Price
- £3.97
- Rating
- 4.8/5
- Reviews
- 1,781
- Age
- 15y ago
Clinell CONTIPLAN Incontinence Cleansing Cloths with Barrier Cream - Packs of 8 Cloths - All in One Cleansing Wipes Cleanses Soothes and Moisturises - White
- Price
- £1.97
- Rating
- 4.6/5
- Reviews
- 631
- Age
- 10y ago
Wet Body Wipes for Adults Bathing No Rinse - Wet Wipes for Elderly 8 x 12 (400 count) Shower for Adults No Rinse Incontinence Disposable Washcloths Aloe Vera Vitamin E
- Price
- £21.53
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Comfy Life Premium Full Body Cleansing Wet Wipes For Adults - Large Luxury Fresh-feel Rinse-free Fragrance-free Bed Bath Intimate-care Soft Sheets (1 Pack (80 Wipes)
- Price
- £9.66
- Rating
- 4.7/5
- Reviews
- 4,263
- Age
- 4y ago
![X Large Wet Wipes for Adults - 2 Packs of 56 [112 Count] Disposable Incontinence Wipes for Elderly and Adults 30cm x 20cm Personal Pre Moistened Washcloths for Women and Men](https://m.media-amazon.com/images/I/51j2OgEQZjL.jpg)
X Large Wet Wipes for Adults - 2 Packs of 56 [112 Count] Disposable Incontinence Wipes for Elderly and Adults 30cm x 20cm Personal Pre Moistened Washcloths for Women and Men
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 2,325
- Age
- 1y ago
Trending
90-day click momentum
Inspire Adult Wet Wipes Wash Cloths | Adult Wipes for Incontinence & Cleansing for Elderly Fragrance-free Premium Full Body Cleansing Washcloths (200 Count)
- Price
- £15.33
- Rating
- 4.5/5
- Reviews
- 18,231
- Age
- 6y ago
MoliCare Skin Moist Tissues 50 Wet Wipes - No rinse intimate cleansing for incontinence care | Gentle pH balanced sensitive skin click-seal pack
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 2y ago
Wet Body Wipes for Adults Bathing No Rinse - Wet Wipes for Elderly 8 x 12 (400 count) Shower for Adults No Rinse Incontinence Disposable Washcloths Aloe Vera Vitamin E
- Price
- £21.53
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
Clinicept Care Incontinence Wipes with 4% Dimethicone - NHS Approved Aloe Vera Antibacterial Alcohol Free Soothes and Moisturises. (6 packs of 25 150 wipes)
- Price
- £24.19
- Rating
- 4.5/5
- Reviews
- 51
- Age
- 9y ago
Clinell CONTIPLAN Incontinence Cleansing Cloths with Barrier Cream - Pack of 24 - 25 Cloths per Pack (600 Cloths) - All in One Cleansing Wipes Cleanses Soothes and Moisturises
- Price
- £65.54
- Rating
- 4.8/5
- Reviews
- 1,781
- Age
- 5y ago
Newest
by launch date
WhyWorry Wet Wipes for Adults Extra Large 20x30 cm Unscented 220 Count
- Price
- £16.51
- Rating
- 4.7/5
- Reviews
- 1,049
- Age
- 1y ago
Wet Body Wipes for Adults Bathing No Rinse - Wet Wipes for Elderly 8 x 12 (400 count) Shower for Adults No Rinse Incontinence Disposable Washcloths Aloe Vera Vitamin E
- Price
- £21.53
- Rating
- 4.5/5
- Reviews
- 470
- Age
- 1y ago
X Large Wet Wipes for Adults - 2 Packs of 56 [112 Count] Disposable Incontinence Wipes for Elderly and Adults 30cm x 20cm Personal Pre Moistened Washcloths for Women and Men
- Price
- £7.83
- Rating
- 4.8/5
- Reviews
- 2,325
- Age
- 1y ago
Abena Wet Wipes - Pack of 80 Heavy Duty Incontinence Wipes - Fragrance & Colourant Free Dermatologically Tested
- Price
- £4.38
- Rating
- 4.4/5
- Reviews
- 163
- Age
- 2y ago
MoliCare Skin Moist Tissues 50 Wet Wipes - No rinse intimate cleansing for incontinence care | Gentle pH balanced sensitive skin click-seal pack
- Price
- £3.21
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
9 rising
Sellers
18
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
10%
- CONTIPLAN66%
- AllSett Health6%
- Comfy Life6%
- ProHeal6%
- WHYWORRY4%
- Molicare4%
- Open — no brand owns it (3 brands, 10%)
Incontinence Wipes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Feb · busiest ÷ quietest = 2.3×
Top Incontinence Wipes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- incontinence wipes27K/yr
- clinell 3 in 1 cream cloths7K/yr
- incontinence wipes adults large6K/yr
- contiplan wipes5K/yr
What reviews say buyers love and hate about Incontinence Wipes
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Worth buying”
“Gentle cleanser”
“Excellent Product”
“perfect fit”
“Easy to use”
What buyers complain about
60% of reviews“these are almost bone dry”
“Not good size”
“They are non fragrance”
“so not great for cleaning up incontinence issues”
“they are not as good as some of the other competitors”
Incontinence Wipes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
46%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Incontinence Wipes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
