How competitive is the Icle Test Kit for Men niche on Amazon United Kingdom?

7 brands and 13 sellers compete in Icle Test Kit for Men on Amazon United Kingdom. The top 5 Icle Test Kit for Men products take 88% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Icle Test Kit for Men?

Icle Test Kit for Men buyers on Amazon United Kingdom complain most about Functionality-Overall, Value For Money, Instructions/User Manual/Troubleshooting, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the Icle Test Kit for Men niche?

Icle Test Kit for Men sells for £7.89 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.92–£10.83. The average incumbent carries 217 reviews — the moat a new listing must climb.

Icle Test Kit for Men

prices mostly outside the sweet spot ($5.92–$10.83) — Icle Test Kit for Men doesn't clear our bar today.

Signals Quality Gap

Flapen Score

Skip it

This niche Category average

Is Icle Test Kit for Men profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Icle Test Kit for Men is a £112K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Nov. Verdict: Skip it — 46/100.

Icle Test Kit for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.8% over the last 90 days and 14.7% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr15K

Search volume / yr+4.8%96K

Conversion rate14.7%

Avg price£7.89

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers7 · 13

Top-5 product click share88%

Open market6%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 8 products

Top Icle Test Kit for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Diagnox Health PSA Test Kit for Men - At-Home Prostate Health Screening Blood Test - Clinically Validated 99.3% Sensitivity - Results in 5 Minutes - CE Certified (1 Test)

Price: £8.46
Rating: 3.6/5
Reviews: 48
Age: 4mo ago

Prima Home Test Prostate Tester

Price: £7.36
Rating: 4.2/5
Reviews: 698
Age: 15y ago

PSA Rapid Self Test Kit by Berkeley Health - Prostate Health Awareness Easy Home Use Fast Results - 1 Test

Price: £8.36
Rating: 3.6/5
Reviews: 162
Age: 2y ago

PRIMA Prostate Home PSA Test

Price: £8.58
Rating: 4.1/5
Reviews: 307
Age: 8y ago

Newfoundland Prostate Test Kit-Home Self-Test for Prostate Health -Accurate & Rapid Result in Under 5 Minutes - Detect Prostate Specific Antigen (PSA) -Certified by CE Single Person Test Kit (1 Pack)

Price: £6.78
Rating: 3.8/5
Reviews: 186
Age: 2y ago

Newest

by launch date

Diagnox Health PSA Test Kit for Men - At-Home Prostate Health Screening Blood Test - Clinically Validated 99.3% Sensitivity - Results in 5 Minutes - CE Certified (1 Test)

Price: £8.46
Rating: 3.6/5
Reviews: 48
Age: 4mo ago

Prostate Health Test Kit | Accurate 5 Minutes PSA Blood Test kit for Men | Determine Prostate Specific antigen in Your Body

Price: £6.87
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

Prostate PSA Test Kit - 2 Pack - Fast Results - Easy to Use Screening Kit

Price: £5.92
Rating: 3.9/5
Reviews: 11
Age: 2y ago

PSA Rapid Self Test Kit by Berkeley Health - Prostate Health Awareness Easy Home Use Fast Results - 1 Test

Price: £8.36
Rating: 3.6/5
Reviews: 162
Age: 2y ago

Newfoundland Prostate Test Kit-Home Self-Test for Prostate Health -Accurate & Rapid Result in Under 5 Minutes - Detect Prostate Specific Antigen (PSA) -Certified by CE Single Person Test Kit (1 Pack)

Price: £6.78
Rating: 3.8/5
Reviews: 186
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 flat

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

Prima36%
DIAGNOX HEALTH24%
Berkeley Health16%
Newfoundland13%
SELFCHECK5%
Sensitivity Check4%
Open — no brand owns it (1 brand, 2%)

Icle Test Kit for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR14.7%Products8Brands7Top 5 Brands94%OOS Rate3.3%Rating3.9★Reviews217Avg BSR#51

Peak months: Jun, Nov · busiest ÷ quietest = 3.1×

Top Icle Test Kit for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

psa test kit for men39K/yr +3.5%14.4% conv.
prostate test kit for men26K/yr +18.5%16.2% conv.
psa test12K/yr -15.8%10.7% conv.
psa4K/yr -10.2%1.2% conv.
prostate cancer test kit for men3K/yr +61.3%18.6% conv.
prostate test kit3K/yr -23.6%16.1% conv.
psa test kit3K/yr -18.1%10.4% conv.
prostate test3K/yr +22.3%15.0% conv.
psa prostate test kit3K/yr +48.9%8.3% conv.
prostate test kit nhs3K/yr -4.3%7.0% conv.

What reviews say buyers love and hate about Icle Test Kit for Men

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews

Ease Of Use32%

“Easy to use”

Instructions/User Manual/Troubleshooting18%

“The instructions provided are clear”

Quality-Overall17%

“Overall, a useful kit for quick and private checks at home, especially for peace of mind,”

Accuracy-Overall7%

“superb self-test”

Value For Money6%

“so seems reasonable”

What buyers complain about

78% of reviews

Functionality-Overall19%

“Didn't work”

Value For Money17%

“Not worth it”

Instructions/User Manual/Troubleshooting17%

“I could only find a poorly animated video with instructions”

Accuracy-Overall10%

“Not Accurate”

Ease Of Use6%

“difficult to use”

Icle Test Kit for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

75%

2Instructions/User Manual/Troubleshooting

3Certifications

4Size-Overall

5Leak-Proof

Common Icle Test Kit for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Icle Test Kit for Men 46/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.