Skip to content

Hydrocolloid Dressings

Maybe

Returns run at only 0.1% of orders. But prices span $2.34–$13.98, mostly outside the sweet spot, so Hydrocolloid Dressings is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£145K/yr215K searches / yr
90-day growth
+25.8%search demand this quarter
Competition
62%top-5 click share · 17 brands · 34 sellers

Flapen Score

Hydrocolloid Dressings against its category

The dotted line is the Business, Industry & Science average. Past it, Hydrocolloid Dressings is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hydrocolloid Dressings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hydrocolloid Dressings 215K times last year and spent an estimated £145K. The top 5 brands take 75% of clicks. Demand peaks in May–Jun. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
+25.8%
Conversion, latest week
9.6%
Market size, estimated
£145Ka year
Peak month
June2.4× the quietest month
Top search term
hydrocolloid plasters76K searches a year

02 · Price

A sale here is worth £7.03.

Listings sell for £7.03 on average, from £2.34 to £13.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £7.03 that is £9K to £11K a year per listing.

Average price
£7.03under the $15 to $100 sweet spot
Price range
£2.34–£13.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #105 within Professional Medical Supplies. It carries 879 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.5%
Average rank
#105in Professional Medical Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
879per listing
Listings tracked
22

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Hydrocolloid Dressings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£29K£43K£58K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

34

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

21%

  • Elastoplast40%
  • Dimora10%
  • Cutiderm10%
  • ourmed9%
  • DMYBTI5%
  • Winner4%

Demand

Hydrocolloid Dressings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.4×

Search terms

Top Hydrocolloid Dressings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hydrocolloid plasters76K/yr
  • hydrocolloid dressings53K/yr
  • second skin plaster24K/yr
  • hydrocolloid dressing18K/yr
  • elastoplast second skin plasters12K/yr
  • healing plasters9K/yr
  • fast healing plasters6K/yr
  • hydrocolloid plaster4K/yr
  • healing plasters for wounds3K/yr
  • second skin plasters5K/yr

Reviews and returns

What reviews say buyers love and hate about Hydrocolloid Dressings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness21%−0.23

Very poor adhesion

Not very sticky

dont stick properly

Value For Money9%+0.33

quite expensive

Waste of money

Expensive

Ease Of Use4%

quite difficult to remove

Very difficult to use

Bit difficult to open

Durability4%−0.07

Came off after ten minutes

didn't stay long

fall off within minutes

Allergies3%

My blister was gone with in 2 days of wearing this

the residue cause a reaction which I am still dealing with

Left a really bad sticky residue

Love

Quality-Overall14%+0.80

Excellent product

Quality: The quality feels reliable

Trusted brand

Adhesion/Stickiness9%−0.23

They adhere well

stick well

the adhesive lets go

Value For Money8%+0.33

Affordable

Good deal

Good value for money

Ease Of Use6%

Easy to use

Easier to open

Easy to remove

Advertised Vs Actual Product6%+0.31

As advertised

As per description

As described

Return

0.1% Return rate 28% Fixable by listing

Adhesion/Stickiness37%█▆▇▆▆▆

Very poor adhesion

Not very sticky

dont stick properly

Size-Overall23%▅▁▄▅▁█
Functionality-Overall7%▁▁█▅▃▃

it doesn't really do the job

Didn't work for me

Didnt work well

Quality-Overall5%▁▁█▁▆▁
Compatibility-Overall4%▁▁▁▁█▁

FAQ

Common Hydrocolloid Dressings questions

Answered from the same tracked data.