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Horse Hair Brush Bricklayer

Fail

Demand is soft, at -31.0% this quarter, so Horse Hair Brush Bricklayer is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£48K/yr36K searches / yr
90-day growth
-31.0%search demand this quarter
Competition
70%top-5 click share · 11 brands · 42 sellers

Flapen Score

Horse Hair Brush Bricklayer against its category

The dotted line is the Business, Industry & Science average. Past it, Horse Hair Brush Bricklayer is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Hair Brush Bricklayer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Hair Brush Bricklayer 36K times last year and spent an estimated £48K. The top 5 brands take 88% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-31.0%
Conversion, latest week
12.9%
Market size, estimated
£48Ka year
Peak month
February2.0× the quietest month
Top search term
brick brush6K searches a year

02 · Price

A sale here is worth £10.55.

Listings sell for £10.55 on average, from £3.40 to £18.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £10.55 that is £1K to £3K a year per listing.

Average price
£10.55under the $15 to $100 sweet spot
Price range
£3.40–£18.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #2,280 within Janitorial & Sanitation Supplies. It carries 219 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#2,280in Janitorial & Sanitation Supplies
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
219per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Horse Hair Brush Bricklayer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

42

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

9%

  • OST42%
  • Generic29%
  • Marshalltown8%
  • XXFLOWER5%
  • Skimflex4%
  • TDBS The Dustpan and Brush Store3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Horse Hair Brush Bricklayer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 2.0×

Search terms

Top Horse Hair Brush Bricklayer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • brick brush6K/yr
  • bricklayers brush7K/yr
  • horse hair brush bricklayer10K/yr
  • brickwork brush4K/yr
  • bricklaying brush5K/yr
  • horsehair brushes bricklaying3K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Hair Brush Bricklayer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.29

Not fit for purpose

Not big enough

Smaller than advertised

Hard Feel33%−0.07

Starts to go hard afterwards

A little to soft for

Durability17%0.00

It snapped within the first hour of using it

Love

Quality-Overall28%+1.50

Excellent product

Brilliant piece of kit

Good quality brush

Advertised Vs Actual Product14%+1.17

Does job

does the job

Does exactly what it should do

Durability13%0.00

Durable and quality item

The wires on this brush are very strong and durable and do not bend etc even with tough use

Lasts and lasts

Soft Feel11%

Soft

Soft enough for a clean finish without smudging the mortar

They are soft very good for brickwork

Brush Quality7%−0.07

Great brush

Perfect brush for finishing off brickwork

Good style brush for laying mortar in tile gaps

Return

0.5% Return rate 21% Fixable by listing

Size-Overall21%▁▅▅▇▁█

Not fit for purpose

Not big enough

Smaller than advertised

Quality-Overall17%█▁▆▃▁▆
Functionality-Overall17%▁▄▁▅█▁
Soft Feel14%█▁▃▃▁▆
Durability9%▁▁▁▁█▁

It snapped within the first hour of using it

FAQ

Common Horse Hair Brush Bricklayer questions

Answered from the same tracked data.