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Horse Hair Brush

Fail

Demand is soft, at -28.6% this quarter, so Horse Hair Brush is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£75K/yr70K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
60%top-5 click share · 20 brands · 55 sellers

Flapen Score

Horse Hair Brush against its category

The dotted line is the Business, Industry & Science average. Past it, Horse Hair Brush is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Horse Hair Brush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Horse Hair Brush 70K times last year and spent an estimated £75K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £75K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
11.2%
Market size, estimated
£75Ka year
Top search term
horse hair brush26K searches a year

02 · Price

A sale here is worth £9.65.

Listings sell for £9.65 on average, from £3.40 to £18.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.65 that is £965 to £2K a year per listing.

Average price
£9.65under the $15 to $100 sweet spot
Price range
£3.40–£18.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£965–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #1,471 within Janitorial & Sanitation Supplies. It carries 306 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
96%
Out of stock, average day
8.8%
Average rank
#1,471in Janitorial & Sanitation Supplies
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
306per listing
Listings tracked
25

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Horse Hair Brush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

55

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

20%

  • OST32%
  • Generic25%
  • Renapur9%
  • Marshalltown7%
  • Sandiyago4%
  • XXFLOWER3%

Demand

Horse Hair Brush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar · busiest ÷ quietest = 2.1× · 9 of 12 months tracked

Search terms

Top Horse Hair Brush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • horse hair brush26K/yr
  • horsehair brush8K/yr
  • brick brush6K/yr
  • bricklayers brush7K/yr
  • horse hair brush bricklayer10K/yr
  • brickwork brush4K/yr
  • bricklaying brush5K/yr
  • horsehair brushes bricklaying3K/yr

Reviews and returns

What reviews say buyers love and hate about Horse Hair Brush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.11

Not fit for purpose

small basically

Not big enough

Durability19%−0.11

Bristles fell out straight away

can't last long

It snapped within the first hour of using it

Hard Feel12%−0.03

Starts to go hard afterwards

A little to soft for

Advertised Vs Actual Product12%+0.09

Didn't send what is advertised

Inconsistent with reality

Not as advertised

Quality-Overall10%+2.35

Cheap

Poor quality

Absolutely rubbish

Love

Quality-Overall30%+2.35

Good quality useful kit

Excellent product

Good quality brush

Value For Money13%+0.77

Great value

Great value

Good value

Advertised Vs Actual Product11%+0.09

Exactly what I needed

Does the job

As described

Soft Feel8%

The hair itself is quite soft and gentle

are very soft

Soft enough for a clean finish without smudging the mortar

Durability5%−0.11

Durable and quality item

The wires on this brush are very strong and durable and do not bend etc even with tough use

Lasts and lasts

Return

0.4% Return rate 35% Fixable by listing

Size-Overall25%▆▃▇█▅▇

Not fit for purpose

small basically

Not big enough

Quality-Overall13%█▄▇▅▃▄

Cheap

Poor quality

Absolutely rubbish

Functionality-Overall12%▅▇▁▅█▁
Soft Feel9%▅▅▅▃▁█

Its not any softer than the shoes brushes I already had

Compatibility-Overall6%▁█▁▃▄▁

FAQ

Common Horse Hair Brush questions

Answered from the same tracked data.