Horse Bedding
FailThe top 5 brands take 100% of clicks, so Horse Bedding is a Fail.
- Flapen Score
- 37 / 100Ranks 679 of 740 Business, Industry & Science niches · −12 vs the category median of 4937
- Market size
- £60K/yr37K searches / yr
- 90-day growth
- -23.8%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 52 sellers
Flapen Score
Horse Bedding against its category
The dotted line is the Business, Industry & Science average. Past it, Horse Bedding is stronger. Inside it, weaker.
Market
The Horse Bedding market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Horse Bedding 37K times last year and spent an estimated £60K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
8.7% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -23.8%
- Conversion, latest week
- 8.7%
- Market size, estimated
- £60Ka year
- Top search term
- horse bedding13K searches a year
02 · Price
A sale here is worth £18.42.
Listings sell for £18.42 on average, from £12.04 to £30.75. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £18.42 that is £5K to £9K a year per listing.
- Average price
- £18.42inside the $15 to $100 sweet spot
- Price range
- £12.04–£30.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£9K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Agricultural Equipment & Supplies. It carries 2,072 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 17%
- Out of stock, average day
- 0.0%
- Average rank
- #75in Agricultural Equipment & Supplies
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,072per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Horse Bedding products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Megazorb Animal Bedding 85 Litres
- Price
- £15.75
- Rating
- 4.4/5
- Reviews
- 1,226
- Age
- 16y ago

Megazorb Original Virgin Wood Pulp Horse Bedding by-Product of the British Paper-making Industry
- Price
- £17.59
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 8y ago

KEXMY Aubiose Hemp Bedding For Horses and Other Animals Highly Absorbent Dust-free Bedding for Horses Hens and Rabbits
- Price
- £19.45
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 11y ago

Megazorb 2 x bedding highly absorbent 2 x 85L bags
- Price
- £30.75
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 7y ago

STORM TRADING GROUP 20kg Extra Large Premium Soft Chip Bedding Natural Wood Fibre Dust Extracted Ideal For Horses Poultry & Animals
- Price
- £14.91
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago
Trending
90-day click momentum
Megazorb Original Virgin Wood Pulp Horse Bedding by-Product of the British Paper-making Industry
- Price
- £17.59
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 8y ago

STORM TRADING GROUP 20kg Extra Large Premium Soft Chip Bedding Natural Wood Fibre Dust Extracted Ideal For Horses Poultry & Animals
- Price
- £14.91
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago

Megazorb Animal Bedding 85 Litres
- Price
- £15.75
- Rating
- 4.4/5
- Reviews
- 1,226
- Age
- 16y ago

KEXMY Aubiose Hemp Bedding For Horses and Other Animals Highly Absorbent Dust-free Bedding for Horses Hens and Rabbits
- Price
- £19.45
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 11y ago

Back-2-Nature Small Animal Bedding and Litter 30 L (Packaging may vary)
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 9,941
- Age
- 15y ago
Newest
by launch date
STORM TRADING GROUP 20kg Extra Large Premium Soft Chip Bedding Natural Wood Fibre Dust Extracted Ideal For Horses Poultry & Animals
- Price
- £14.91
- Rating
- 4.4/5
- Reviews
- 110
- Age
- 1y ago

Megazorb 2 x bedding highly absorbent 2 x 85L bags
- Price
- £30.75
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 7y ago

Megazorb Original Virgin Wood Pulp Horse Bedding by-Product of the British Paper-making Industry
- Price
- £17.59
- Rating
- 4.5/5
- Reviews
- 297
- Age
- 8y ago

KEXMY Aubiose Hemp Bedding For Horses and Other Animals Highly Absorbent Dust-free Bedding for Horses Hens and Rabbits
- Price
- £19.45
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 11y ago

Back-2-Nature Small Animal Bedding and Litter 30 L (Packaging may vary)
- Price
- £12.04
- Rating
- 4.7/5
- Reviews
- 9,941
- Age
- 15y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
52
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Megazorb86%
- Aubiose7%
- STORM TRADING GROUP4%
- Back-2-Nature3%
Demand
Horse Bedding search demand
Weekly searches over the year. Pick a range.
Search terms
Top Horse Bedding search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- horse bedding13K/yr
- megazorb11K/yr
- megazorb animal bedding5K/yr
- horse bedding pellets3K/yr
Reviews and returns
What reviews say buyers love and hate about Horse Bedding
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these two bags smell absolutely rotten
Does have a slight smell
smells awful
Overall a good product although it could be cheaper
Price ridiculous
that's an extreme hike in price
shouldn't be advertised for them
last batch had tiny little hard pieces of pink
Underweight bag
Love
Great Value
Good value
worth the money
Overall a good product although it could be cheaper
Natural and good quality
good quality
Great at minimizing odours
Works well for controlling odor
Great odour reduction bedding
its very soft
much softer on their feet I hate granules litters
Just nice soft paper pellets
Really want to love this bedding - I use for my Gerbils to provide a nice comfy
he seems to find it comfortable to sleep on
Comfy bedding for chickens
Return
0.2% Return rate 7% Fixable by listing
Was recieved and it was wet and damp
these two bags smell absolutely rotten
Does have a slight smell
smells awful
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Horse Bedding questions
Answered from the same tracked data.









