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Hop Up

Maybe

Returns run at only 1.0% of orders. But buyers convert on only 1.5% of searches, so Hop Up is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 740 Business, Industry & Science niches · +10 vs the category median of 49
Market size
£263K/yr295K searches / yr
90-day growth
+4.7%search demand this quarter
Competition
45%top-5 click share · 28 brands · 45 sellers

Flapen Score

Hop Up against its category

The dotted line is the Business, Industry & Science average. Past it, Hop Up is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hop Up market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hop Up 295K times last year and spent an estimated £263K. The top 5 brands take 53% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £263K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
+4.7%
Conversion, latest week
1.5%
Market size, estimated
£263Ka year
Peak month
August1.6× the quietest month
Top search term
work platform51K searches a year

02 · Price

A sale here is worth £57.84.

Listings sell for £57.84 on average, from £8.19 to £126.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £57.84 that is £0 to £6K a year per listing.

Average price
£57.84inside the $15 to $100 sweet spot
Price range
£8.19–£126.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #105 within Material Handling Products. It carries 314 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
59%
Out of stock, average day
8.4%
Average rank
#105in Material Handling Products
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
314per listing
Listings tracked
39

04 · Newcomers

Amazon counts 2 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
2Amazon's first-year sales bar
Average brand age
48 months

Products

Top Hop Up products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

45

Top-5 brand share

53%

Top 20: 92%

Top-5 click share

45%

Top 20: 82%

Open market

41%

  • Werner18%
  • TOUGH MASTER13%
  • tectake7%
  • VOUNOT7%
  • RACKIT7%
  • CattleBi6%

Demand

Hop Up search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Hop Up search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • work platform51K/yr
  • hop up43K/yr
  • ladder platform25K/yr
  • hop up platform34K/yr
  • platform ladder21K/yr
  • platform22K/yr
  • werner work platform12K/yr
  • folding work platform12K/yr
  • step up platform7K/yr
  • decorating platform9K/yr

Reviews and returns

What reviews say buyers love and hate about Hop Up

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength11%+0.71

Not as strong as I thought

flimsy

not if your a very strong person

Size-Overall9%−0.08

Sizes not as advertised

Bit too big

much narrower than I expected

Durability7%−0.07

bent after an hours use

Snapped in half the second time I used it

Broke on first opening and is, in my opinion, an accident waiting to happen

Locking Mechanism6%−0.06

was not able to lock platform into position

Being unable to tighten the 2 makes the whole product unsafe

Quality-Overall5%+0.70

Absolute piece of junk

Quality is really poor

average

Love

Strength18%+0.71

The platform is very sturdy and solid

quite a sturdy structure when in use

Strong and sturdy

Quality-Overall17%+0.70

great well made product

Excellent product

fair quality for the price

Value For Money12%+0.46

Good price

Well worth it

Good value for money

Weight Light6%+0.61

The impressive lightness of the frame is a significant benefit

not heavy

Perfect lightweight easy to use

Adjustability/Rotatability/Reclining6%+0.70

adjustable

Adjustable height

Height adjustment Excellent

Return

1.0% Return rate 31% Fixable by listing

Size-Overall19%▅██▄▅▄

Sizes not as advertised

Bit too big

much narrower than I expected

Defective Material/Parts15%▆▃▄▃█▇
Strength8%▁▅▇█▇▂

Not as strong as I thought

flimsy

not if your a very strong person

Weight Heavy7%▂▇█▅▂▁

Bit heavy

The relatively light weight though is also a downside as I'm not confident using the higher tiers

a little heavy

Quality-Overall5%█▁▃▂▃▂

Absolute piece of junk

Quality is really poor

average

FAQ

Common Hop Up questions

Answered from the same tracked data.