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Hoist

Fail

Shoppers spend only $70K a year here, so Hoist is a Fail.

Flapen Score
38
38 / 100
Ranks 660 of 740 Business, Industry & Science niches · −11 vs the category median of 49
Market size
£70K/yr60K searches / yr
90-day growth
+1.5%search demand this quarter
Competition
79%top-5 click share · 7 brands · 14 sellers

Flapen Score

Hoist against its category

The dotted line is the Business, Industry & Science average. Past it, Hoist is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoist market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hoist 60K times last year and spent an estimated £70K. The top 5 brands take 91% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+1.5%
Conversion, latest week
2.4%
Market size, estimated
£70Ka year
Peak month
April1.3× the quietest month
Top search term
hoist15K searches a year

02 · Price

A sale here is worth £49.59.

Listings sell for £49.59 on average, from £17.89 to £131.46. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £49.59 that is £0 to £5K a year per listing.

Average price
£49.59inside the $15 to $100 sweet spot
Price range
£17.89–£131.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #8 within Material Handling Products. It carries 280 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#8in Material Handling Products
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
280per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hoist products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Bigorenda62%
  • KATSU Tools9%
  • YATOINTO7%
  • XSTRAP STANDARD7%
  • SPECSTAR5%
  • Hilka5%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hoist search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Hoist search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoist15K/yr
  • block and tackle11K/yr
  • electric hoist11K/yr
  • block and tackle pulley system9K/yr
  • chain hoist6K/yr
  • electric winch 240v uk4K/yr
  • 240v winch3K/yr

Reviews and returns

What reviews say buyers love and hate about Hoist

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Jamming/Clogging50%−0.16

The pull chain seems to be made specifically to twist and jam

Thickness17%−0.02

The line is a bit thin

Love

Quality-Overall26%+1.53

Seems well made

Good quality

Very good quality pulley lift system

Strength13%+0.89

Strong and capable

The hooks are strong

much stronger than first impression

Weight Light11%+1.07

lightweight

Light weight

Advertised Vs Actual Product10%+0.28

Does the job

Does exactly what it should

Does what its supposed to

Ease Of Use10%−0.01

easy to use

Easily lifts the equipment i require it for

Made the job easy

Return

2.3% Return rate 32% Fixable by listing

Size-Overall18%▆▅▁█▄▆
Defective Material/Parts15%▁▁▁▁█▇
Weight Heavy10%█▆█▁▁▃
Advertised Vs Actual Product10%▁▁▁█▁▅
Mechanism Issues9%█▁▅▁▅▁

FAQ

Common Hoist questions

Answered from the same tracked data.