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Hoist

a small market ($70K/yr) — Hoist doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 17Growth 27Conversion 29Competition 18Returns 69Price range 72Avg price 93Brand share 22Review moat 86Quality gap 37
This niche Category average

Is Hoist profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hoist is a £70K/yr Amazon United Kingdom market (60K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 38/100.

Hoist: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.5% over the last 90 days and 2.4% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr2K
Search volume / yr+1.5%60K
Conversion rate2.4%
Avg price£49.59

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers7 · 14
Top-5 product click share79%
Open market9%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement45%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews280

Top Hoist products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£21K£31K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

14

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

3%

  • Bigorenda62%
  • KATSU Tools9%
  • YATOINTO7%
  • XSTRAP STANDARD7%
  • SPECSTAR5%
  • Hilka5%
  • Open — no brand owns it (1 brand, 3%)

Hoist demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR2.4%Products11Brands7Top 5 Brands91%OOS Rate11.3%Rating4.5★Reviews280Avg BSR#8
1K750Spike '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Hoist search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hoist15K/yr
  • block and tackle11K/yr
  • electric hoist11K/yr
  • block and tackle pulley system9K/yr
  • chain hoist6K/yr
  • electric winch 240v uk4K/yr
  • 240v winch3K/yr

What reviews say buyers love and hate about Hoist

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Quality-Overall26%

Seems well made

Strength13%

Strong and capable

Weight Light11%

lightweight

Advertised Vs Actual Product10%

Does the job

Ease Of Use10%

easy to use

What buyers complain about

67% of reviews
Jamming/Clogging50%

The pull chain seems to be made specifically to twist and jam

Thickness17%

The line is a bit thin

Hoist return rate & reasons

Why buyers send it back, as a share of all return requests.

2.3%

Return rate

32%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
18%
2Defective Material/Parts
15%
3Weight Heavy
10%
4Advertised Vs Actual Product
10%
5Mechanism Issues
9%

Common Hoist questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hoist 38/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +1.5% over the last 90 days.
Search demand for Hoist on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.