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Henry Xl Plus

Fail

The top 5 brands take 100% of clicks, so Henry Xl Plus is a Fail.

Flapen Score
40
40 / 100
Ranks 623 of 740 Business, Industry & Science niches · −9 vs the category median of 49
Market size
£129K/yr13K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
83%top-5 click share · 3 brands · 27 sellers

Flapen Score

Henry Xl Plus against its category

The dotted line is the Business, Industry & Science average. Past it, Henry Xl Plus is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henry Xl Plus market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henry Xl Plus 13K times last year and spent an estimated £129K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
13K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
8.1%
Market size, estimated
£129Ka year
Top search term
henry xl5K searches a year

02 · Price

A sale here is worth £119.93.

Listings sell for £119.93 on average, from £10.79 to £147.39. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £119.93 that is £0 to £12K a year per listing.

Average price
£119.93above the $15 to $100 sweet spot
Price range
£10.79–£147.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 10% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #49 within Janitorial & Sanitation Supplies. It carries 596 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
10%
Out of stock, average day
16.5%
Average rank
#49in Janitorial & Sanitation Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
596per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Henry Xl Plus products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

27

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • Henry78%
  • Avern Cleaning Supplies13%
  • Generic9%

Demand

Henry Xl Plus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

400300Spike '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 3.0× · 11 of 12 months tracked

Search terms

Top Henry Xl Plus search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • henry xl5K/yr
  • henry hoover xl4K/yr
  • henry xl plus4K/yr

Reviews and returns

What reviews say buyers love and hate about Henry Xl Plus

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Weight Heavy”
0.5%of orders come back
“I found it a bit heavy for me”
A buyer, on “Weight Heavy”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Henry Xl Plus questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data