Skip to content

Henry Hoover

Maybe

Shoppers spend $4.8M a year here. But the top 5 brands take 98% of clicks, so Henry Hoover is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£4.8M/yr1.7M searches / yr
90-day growth
-6.9%search demand this quarter
Competition
48%top-5 click share · 7 brands · 121 sellers

Flapen Score

Henry Hoover against its category

The dotted line is the Business, Industry & Science average. Past it, Henry Hoover is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Henry Hoover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Henry Hoover 1.7M times last year and spent an estimated £4.8M. The top 5 brands take 98% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £4.8M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
2.5%
Market size, estimated
£4.8Ma year
Peak month
November1.5× the quietest month
Top search term
henry hoover1.3M searches a year

02 · Price

A sale here is worth £115.75.

Listings sell for £115.75 on average, from £35.39 to £180.42. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £115.75 that is £174K to £232K a year per listing.

Average price
£115.75above the $15 to $100 sweet spot
Price range
£35.39–£180.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£174K–£232K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #20 within Janitorial & Sanitation Supplies. It carries 3,110 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
29%
Out of stock, average day
1.8%
Average rank
#20in Janitorial & Sanitation Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,110per listing
Listings tracked
24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Henry Hoover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£145K£290K£436K£581K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

121

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

48%

Top 20: 97%

Open market

1%

  • Henry54%
  • Avern Cleaning Supplies27%
  • Numatic9%
  • Amazon Basics7%
  • Vacmaster1%
  • KÄRCHER1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Henry Hoover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Henry Hoover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • henry hoover1.3M/yr
  • henry144K/yr
  • henry vacuum cleaner39K/yr
  • hoover henry31K/yr
  • numatic hoover31K/yr
  • vacuum cleaner henry26K/yr
  • henry vacuum23K/yr
  • small henry hoover13K/yr
  • henry vacuum cleaners sale14K/yr
  • henry hoovers17K/yr

Reviews and returns

What reviews say buyers love and hate about Henry Hoover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.09

Broken after about a month

Broke after 2 weeks

then stopped working after 2 uses

Quality-Overall8%+0.32

This is so careless providing a low quality service

The quality of this one is not the same

Cheap quality

Size-Overall6%

It's just a little small

not fit for purpose

it makes it rather wide

Add-Ons/Attachments5%

The attachments fit so tightly that I had to use soap to get the brush off after using it

I haven't worked out yet how to change the attachment

Very poor quality of attached parts

Ease Of Cleaning5%+0.64

I had a horrible job to do cleaning a very tight loft space

Hard to clean filter

so it doesn't a truly clean job

Love

Value For Money22%+2.00

Good for the price

Definitely worth the price

Excellent value for money

Ease Of Cleaning15%+0.64

Cleans well

cleans perfectly

Cleans really well

Quality-Overall11%+0.32

No complaints great tool

Excellent product

is very well made

Strength9%+0.56

Powerful with plenty of cable

very very strong

Really strong performance

Weight Light8%+0.54

its unbelievabley lightweight

Easy to move around lightweight too

The vac is pretty light weight to carry around with ease

Return

1.3% Return rate 16% Fixable by listing

Functionality-Overall24%██▇▇▅▇

it doesn't do the job

wont turn on

nothing works

Size-Overall12%▅█▆▆▇▅

It's just a little small

not fit for purpose

it makes it rather wide

Weight Heavy9%▄█▆▆▅▄

I found it a bit heavy for me

A little heavy

Heavy vacuum but

Product Condition6%█▄▃▄▆▆
Quality-Overall5%▂▆█▄▅▅

This is so careless providing a low quality service

The quality of this one is not the same

Cheap quality

FAQ

Common Henry Hoover questions

Answered from the same tracked data.