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Hemp Bedding

Fail

The top 5 brands take 95% of clicks, so Hemp Bedding is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£63K/yr45K searches / yr
90-day growth
+4.6%search demand this quarter
Competition
74%top-5 click share · 7 brands · 28 sellers

Flapen Score

Hemp Bedding against its category

The dotted line is the Business, Industry & Science average. Past it, Hemp Bedding is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Bedding market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hemp Bedding 45K times last year and spent an estimated £63K. The top 5 brands take 95% of clicks. Demand peaks in Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved +4.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+4.6%
Conversion, latest week
9.0%
Market size, estimated
£63Ka year
Peak month
April1.7× the quietest month
Top search term
hemp bedding19K searches a year

02 · Price

A sale here is worth £15.47.

Listings sell for £15.47 on average, from £5.98 to £27.66. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £15.47 that is £4K to £8K a year per listing.

Average price
£15.47inside the $15 to $100 sweet spot
Price range
£5.98–£27.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 8% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #46 within Agricultural Equipment & Supplies. It carries 406 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
8%
Out of stock, average day
1.4%
Average rank
#46in Agricultural Equipment & Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
406per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Hemp Bedding products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

28

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

3%

  • Aubiose57%
  • Swell Reptiles24%
  • ProRep5%
  • Chicksoft5%
  • Komodo4%
  • Easichick3%
  • Open — no brand owns it (1 brand, 3%)

Demand

Hemp Bedding search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr · busiest ÷ quietest = 1.7×

Search terms

Top Hemp Bedding search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hemp bedding19K/yr
  • hemp bedding for chickens6K/yr
  • aubiose bedding9K/yr
  • aubiose5K/yr
  • auboise bedding4K/yr
  • auboise2K/yr

Reviews and returns

What reviews say buyers love and hate about Hemp Bedding

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.09

Yes, there are little pieces that look a bit big in this bedding

Too small

Very small

Value For Money19%−0.11

admittedly wish it were a little cheaper

Too expensive

Smell13%+1.93

Smell is overpowering

Very strong smell

it bloody stinks

Quality-Overall6%+0.51

Quality is more important to me not the price

Hard Feel6%−0.03

is actually pieces of hard wood

Love

Smell27%+1.93

It's soft and smells really sweet

Great smelling chicken bedding

Great smell

Quality-Overall21%+0.51

Good quality bedding

Excellent product

The bedding is of high quality However

Value For Money11%−0.11

Good Value

Great value for money

Good Value For Money

Ease Of Cleaning8%+0.40

Easy to clean out of the cage

easy cleaning of coop

which makes spot-cleaning

Soft Feel7%

Its soft and easy to use, easy cleaning of coop, just use dust pan and brush mostly

Soft for my quail

Its very soft

Return

0.1% Return rate 38% Fixable by listing

Advertised Vs Actual Product26%▅▁▁█▇▁

shouldn't be advertised for chickens

Contamination14%█▆▁▁▁█
Smell14%▁█▁▁▁▁

Smell is overpowering

Very strong smell

it bloody stinks

Size-Overall12%▁▁█▁▁▂

Yes, there are little pieces that look a bit big in this bedding

Too small

Very small

Thickness10%▁▁▁▁█▁

FAQ

Common Hemp Bedding questions

Answered from the same tracked data.