Hand Sanitiser Refill
FailShoppers spend only $60K a year here, so Hand Sanitiser Refill is a Fail.
- Flapen Score
- 43 / 100Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 4943
- Market size
- £60K/yr74K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 65%top-5 click share · 11 brands · 33 sellers
Flapen Score
Hand Sanitiser Refill against its category
The dotted line is the Business, Industry & Science average. Past it, Hand Sanitiser Refill is stronger. Inside it, weaker.
Market
The Hand Sanitiser Refill market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hand Sanitiser Refill 74K times last year and spent an estimated £60K. The top 5 brands take 86% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.4% of searches ended in a purchase last week.
Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.
- Searches, last 12 months
- 74K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £60Ka year
- Peak month
- August1.5× the quietest month
- Top search term
- purell hand sanitizer25K searches a year
02 · Price
A sale here is worth £11.09.
Listings sell for £11.09 on average, from £2.73 to £41.39. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.09 that is £3K to £6K a year per listing.
- Average price
- £11.09under the $15 to $100 sweet spot
- Price range
- £2.73–£41.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 14.5% of listings are out of stock. The average listing ranks #33 within Janitorial & Sanitation Supplies. It carries 1,346 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 39%
- Out of stock, average day
- 14.5%
- Average rank
- #33in Janitorial & Sanitation Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,346per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Hand Sanitiser Refill products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
PURELL ADVANCED Hand Sanitiser 500mL flip-top 2 PACK | 2 x 500mL
- Price
- £8.30
- Rating
- 4.7/5
- Reviews
- 190
- Age
- 4y ago
PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 3y ago
PURELL ADVANCED HAND SANITISER GEL 60mL Portable Pump Bottle. Hand Sanitizer Gel kill 99.99% of most common germs. 70% alcohol formulation with moisturisers
- Price
- £2.73
- Rating
- 4.6/5
- Reviews
- 328
- Age
- 11y ago
Safe Hands | Hand Sanitiser Gel | Alcohol Free | Antibacterial & Antiviral Non Alcohol Hand Sanitizer | Kills >99.99% of Bacteria & Viruses | Fully Certified | 5 litre
- Price
- £13.31
- Rating
- 3.9/5
- Reviews
- 280
- Age
- 5y ago
PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 4y ago
Trending
90-day click momentumPURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 3y ago
5L Hand Sanitising Gel 70% Alcohol Antibacterial Hand Gel Refill for Dispensers Fast Drying No Water Required Hospital Grade Formula for Offices Workplaces Schools Homes
- Price
- £14.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Food Safe Anti-Bacterial Sanitiser C12 5 Litre
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 10mo ago
Carex 2 Hour Protection Antibacterial Original Hand Wash Refills Liquid Hand Soap Eco Refill for Homes & Businesses Clean & Protect Hands Bulk Buy Pack of 3 x 1 litre
- Price
- £6.63
- Rating
- 4.8/5
- Reviews
- 4,850
- Age
- 7y ago
Safe Hands | Hand Sanitiser Gel | Alcohol Free | Antibacterial & Antiviral Non Alcohol Hand Sanitizer | Kills >99.99% of Bacteria & Viruses | Fully Certified | 5 litre
- Price
- £13.31
- Rating
- 3.9/5
- Reviews
- 280
- Age
- 5y ago
Newest
by launch date5L Hand Sanitising Gel 70% Alcohol Antibacterial Hand Gel Refill for Dispensers Fast Drying No Water Required Hospital Grade Formula for Offices Workplaces Schools Homes
- Price
- £14.52
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 5mo ago
Food Safe Anti-Bacterial Sanitiser C12 5 Litre
- Price
- £8.03
- Rating
- 4.6/5
- Reviews
- 17
- Age
- 10mo ago
PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip
- Price
- £6.89
- Rating
- 4.5/5
- Reviews
- 44
- Age
- 3y ago
Purell Advanced Hygienic Hand Sanitiser (12 x 500ml Bottles)
- Price
- £41.39
- Rating
- 4.7/5
- Reviews
- 25
- Age
- 4y ago
PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles
- Price
- £6.59
- Rating
- 4.5/5
- Reviews
- 15
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
33
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- Purell60%
- Handsafe7%
- Star Brite6%
- Puratise6%
- Clinell6%
- Vira Safe4%
- Open — no brand owns it (5 brands, 10%)
Demand
Hand Sanitiser Refill search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Hand Sanitiser Refill search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purell hand sanitizer25K/yr
- hand sanitiser refill18K/yr
- purell12K/yr
- hand sanitiser 5l6K/yr
- hand sanitizer refill5K/yr
- purell hand sanitiser5K/yr
- hand sanitiser refill liquid3K/yr
Reviews and returns
What reviews say buyers love and hate about Hand Sanitiser Refill
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad smell
Strange smell
Weird smell
Too watery
The liquid is very runny
A runny liquid
Sticky and unpleasant
Too sticky
the bottles were sticky :
Product has leaked out of the cap
Product has leaked
spilled into the package
The bottles were a bit smaller than I expected
Thought it was bigger than it is
Smaller than I thought
Love
Great deal
Excellent price
Good value for money
Excellent product
Very well made
Feels like a quality gel
Love the smell
A fresh aroma
refreshing with a nice fragrance
As described
Does exactly what it says
Just what I needed
Easy to use
Always handy to have
Easy to open
Return
0.1% Return rate 20% Fixable by listing
Product has leaked out of the cap
Product has leaked
spilled into the package
Too watery
The liquid is very runny
A runny liquid
The bottles were a bit smaller than I expected
Thought it was bigger than it is
Smaller than I thought
Sticky and unpleasant
Too sticky
the bottles were sticky :
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hand Sanitiser Refill questions
Answered from the same tracked data.