Is hand sanitiser refill profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (43/100).

How competitive is the hand sanitiser refill niche?

11 brands and 33 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hand sanitiser refill?

Top complaints mined from reviews: Smell, Dilute/Watery, Adhesion/Stickiness. The return rate is 0.1%.

When does demand for hand sanitiser refill peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the hand sanitiser refill niche?

Listings span £2.73–£41.39; the average listing price is £11.09 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.

hand sanitiser refill

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Price range

Good£2.73–£41.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,346.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£11.09

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Growth

Bad-12.5%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 74K searches

According to Flapen's Amazon United Kingdom niche tracking, hand sanitiser refill is a £60K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

hand sanitiser refill market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £55K–£67K; units × avg price
Conversion rate: 7.4%
Avg BSR: #33
Page quality: 0%
Prime: 39%
Sponsored: 61%
Out of stock: 14.5%
Avg brand age: 55 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

Purell60%
Handsafe7%
Star Brite6%
Puratise6%
Clinell6%
Vira Safe4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -12.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top hand sanitiser refill search terms

purell hand sanitizer25K/yr -1.1%7.6% conv.
hand sanitiser refill18K/yr +3.6%4.2% conv.
purell12K/yr -32.4%5.4% conv.
hand sanitiser 5l6K/yr -2.0%6.3% conv.
hand sanitizer refill5K/yr +5.7%3.8% conv.
purell hand sanitiser5K/yr -54.7%8.8% conv.
hand sanitiser refill liquid3K/yr -16.2%2.9% conv.

All search terms

Top hand sanitiser refill products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PURELL ADVANCED Hand Sanitiser 500mL flip-top 2 PACK | 2 x 500mL

Purell£8.304.7★190 rev

PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip

Purell£6.894.5★44 rev

PURELL ADVANCED HAND SANITISER GEL 60mL Portable Pump Bottle. Hand Sanitizer Gel kill 99.99% of most common germs. 70% alcohol formulation with moisturisers

Purell£2.734.6★328 rev

Star Brite£13.313.9★280 rev

PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles

Purell£6.594.5★15 rev

Newest

by launch date

5L Hand Sanitising Gel 70% Alcohol Antibacterial Hand Gel Refill for Dispensers Fast Drying No Water Required Hospital Grade Formula for Offices Workplaces Schools Homes

Jennychem Industrial Chemicals£14.525 rev

5mo ago

Food Safe Anti-Bacterial Sanitiser C12 5 Litre

IDEAL 365£8.0317 rev

10mo ago

PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip

Purell£6.8944 rev

3y ago

Purell Advanced Hygienic Hand Sanitiser (12 x 500ml Bottles)

Purell£41.3925 rev

4y ago

PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles

Purell£6.5915 rev

4y ago

What buyers say about hand sanitiser refill

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money21%

“Great deal”

Quality-Overall18%

“Excellent product”

Smell11%

“Love the smell”

Advertised Vs Actual Product11%

“As described”

Ease Of Use5%

“Easy to use”

Size-Overall5%

“Good Size and work well”

Ease Of Cleaning4%

“Great value and cleans hands”

Disinfection3%

“Good price for sanitizer”

Adhesion/Stickiness2%

“it doesn't leave your hands sticky”

Dispensing Mechanism2%

“The pump bottle is handy”

What buyers complain about

Smell32%

“Bad smell”

Dilute/Watery10%

“Too watery”

Adhesion/Stickiness5%

“Sticky and unpleasant”

Leak-Proof5%

“Product has leaked out of the cap”

Size-Overall4%

“The bottles were a bit smaller than I expected”

Thickness4%

“A bit thick”

Advertised Vs Actual Product4%

“Misleading product description”

Value For Money3%

“not the cheapest”

Allergies2%

“After using it took the skin off part of my palms”

Moist/Dry2%

“Waste of money dries sticky”

Top return reasons

Leak-Proof24%

Dilute/Watery15%

Size-Overall11%

Adhesion/Stickiness8%

Defective Material/Parts7%

Advertised Vs Actual Product6%

Dispensing Mechanism3%

Smell3%

Functionality-Overall3%

Thin2%

Common questions

Is hand sanitiser refill profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Skip it (43/100).
How competitive is the hand sanitiser refill niche?: 11 brands and 33 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in hand sanitiser refill?: Top complaints mined from reviews: Smell, Dilute/Watery, Adhesion/Stickiness. The return rate is 0.1%.
When does demand for hand sanitiser refill peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the hand sanitiser refill niche?: Listings span £2.73–£41.39; the average listing price is £11.09 (sweet spot $15–$100). The average incumbent carries 1,346 reviews — the moat a new listing must climb.