How competitive is the Hand Sanitiser Refill niche on Amazon United Kingdom?

11 brands and 33 sellers compete in Hand Sanitiser Refill on Amazon United Kingdom. The top 5 Hand Sanitiser Refill products take 65% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Hand Sanitiser Refill?

Hand Sanitiser Refill buyers on Amazon United Kingdom complain most about Smell, Dilute/Watery, Adhesion/Stickiness, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hand Sanitiser Refill niche?

Hand Sanitiser Refill sells for £11.09 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.73–£41.39. The average incumbent carries 1,346 reviews — the moat a new listing must climb.

Hand Sanitiser Refill

a small market ($60K/yr) — Hand Sanitiser Refill doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Hand Sanitiser Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hand Sanitiser Refill is a £60K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 43/100.

Hand Sanitiser Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.5% over the last 90 days and 7.4% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr6K

Search volume / yr-12.5%74K

Conversion rate7.4%

Avg price£11.09

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers11 · 33

Top-5 product click share65%

Open market14%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 18 products

Top Hand Sanitiser Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

PURELL ADVANCED Hand Sanitiser 500mL flip-top 2 PACK | 2 x 500mL

Price: £8.30
Rating: 4.7/5
Reviews: 190
Age: 4y ago

PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip

Price: £6.89
Rating: 4.5/5
Reviews: 44
Age: 3y ago

PURELL ADVANCED HAND SANITISER GEL 60mL Portable Pump Bottle. Hand Sanitizer Gel kill 99.99% of most common germs. 70% alcohol formulation with moisturisers

Price: £2.73
Rating: 4.6/5
Reviews: 328
Age: 11y ago

Safe Hands | Hand Sanitiser Gel | Alcohol Free | Antibacterial & Antiviral Non Alcohol Hand Sanitizer | Kills >99.99% of Bacteria & Viruses | Fully Certified | 5 litre

Price: £13.31
Rating: 3.9/5
Reviews: 280
Age: 5y ago

PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles

Price: £6.59
Rating: 4.5/5
Reviews: 15
Age: 4y ago

Newest

by launch date

5L Hand Sanitising Gel 70% Alcohol Antibacterial Hand Gel Refill for Dispensers Fast Drying No Water Required Hospital Grade Formula for Offices Workplaces Schools Homes

Price: £14.52
Rating: 5.0/5
Reviews: 5
Age: 5mo ago

Food Safe Anti-Bacterial Sanitiser C12 5 Litre

Price: £8.03
Rating: 4.6/5
Reviews: 17
Age: 10mo ago

PURELL ADVANCED HAND SANITISER GEL 60mL x 12 Pack. Portable Pump Bottle with 2 x PURELL PERSONAL Gear Retractable Clip

Price: £6.89
Rating: 4.5/5
Reviews: 44
Age: 3y ago

Purell Advanced Hygienic Hand Sanitiser (12 x 500ml Bottles)

Price: £41.39
Rating: 4.7/5
Reviews: 25
Age: 4y ago

PURELL 100mL pack of 4 100ml PURELL Hand Sanitiser bottles

Price: £6.59
Rating: 4.5/5
Reviews: 15
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

10%

Purell60%
Handsafe7%
Star Brite6%
Puratise6%
Clinell6%
Vira Safe4%
Open — no brand owns it (5 brands, 10%)

Hand Sanitiser Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR7.4%Products18Brands11Top 5 Brands86%OOS Rate14.5%Rating4.5★Reviews1,346Avg BSR#33

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Hand Sanitiser Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

purell hand sanitizer25K/yr -1.1%7.6% conv.
hand sanitiser refill18K/yr +3.6%4.2% conv.
purell12K/yr -32.4%5.4% conv.
hand sanitiser 5l6K/yr -2.0%6.3% conv.
hand sanitizer refill5K/yr +5.7%3.8% conv.
purell hand sanitiser5K/yr -54.7%8.8% conv.
hand sanitiser refill liquid3K/yr -16.2%2.9% conv.

What reviews say buyers love and hate about Hand Sanitiser Refill

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Value For Money21%

“Great deal”

Quality-Overall18%

“Excellent product”

Smell11%

“Love the smell”

Advertised Vs Actual Product11%

“As described”

Ease Of Use5%

“Easy to use”

What buyers complain about

72% of reviews

Smell32%

“Bad smell”

Dilute/Watery10%

“Too watery”

Adhesion/Stickiness5%

“Sticky and unpleasant”

Leak-Proof5%

“Product has leaked out of the cap”

Size-Overall4%

“The bottles were a bit smaller than I expected”

Hand Sanitiser Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

24%

2Dilute/Watery

15%

3Size-Overall

11%

4Adhesion/Stickiness

5Defective Material/Parts

Common Hand Sanitiser Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hand Sanitiser Refill 43/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -12.5% over the last 90 days.