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Haemostatic Dressing

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $44K a year here, so Haemostatic Dressing is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 49
Market size
£44K/yr56K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
49%top-5 click share · 22 brands · 103 sellers

Flapen Score

Haemostatic Dressing against its category

The dotted line is the Business, Industry & Science average. Past it, Haemostatic Dressing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Haemostatic Dressing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Haemostatic Dressing 56K times last year and spent an estimated £44K. The top 5 brands take 63% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
4.6%
Market size, estimated
£44Ka year
Top search term
haemostatic dressing11K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £4.28 to £65.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £17.03 that is £0 to £2K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£4.28–£65.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #189 within Professional Medical Supplies. It carries 366 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
60%
Out of stock, average day
0.3%
Average rank
#189in Professional Medical Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
366per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Haemostatic Dressing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

103

Top-5 brand share

63%

Top 20: 98%

Top-5 click share

49%

Top 20: 90%

Open market

31%

  • Steroplast18%
  • Safety First Aid Group17%
  • RHINO RESCUE15%
  • BloodSTOP7%
  • CELOX7%
  • LINXIU6%

Demand

Haemostatic Dressing search demand

Weekly searches over the year. Pick a range.

1K800Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Haemostatic Dressing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • haemostatic dressing11K/yr
  • hemostatic dressing7K/yr
  • trauma dressing7K/yr
  • hemostatic gauze5K/yr
  • celox6K/yr
  • haemostatic gauze6K/yr
  • trauma bandage5K/yr
  • celox haemostatic gauze3K/yr
  • quick clot3K/yr
  • quikclot3K/yr

Reviews and returns

What reviews say buyers love and hate about Haemostatic Dressing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product38%−0.14

Advertised as haemostatic but they cant be as on the packaging it now states 100% cotton compressed gauze

NOT Haemostatic. Be warned, this is standard bandage. It is NOT Haemostatic.

Natural Resource Wastage25%−0.18

Waste of 10 squid

Value For Money13%−0.02

Expensive

Not value for money

Size-Overall13%−0.04

Very small patch

Love

Quality-Overall24%+1.19

Quality dressing

Very good quality

satisfactory

Advertised Vs Actual Product21%−0.14

Does what it is designed to do

Does the job

Exactly as described

Efficiency12%+1.23

VERY EFFECTIVE

Works great

Really works

Value For Money10%−0.02

Great Kit and a good price

Good value pk for the first aid box

Worth the money

Size-Overall7%−0.04

These are a great size

4 - useful size option

Small and just the right fit for my emergency IFAK that I take with me to archery

Return

0.2% Return rate 60% Fixable by listing

Size-Overall40%▁██▄▁▁

Very small patch

Advertised Vs Actual Product20%▁▁▁▂▁█

Advertised as haemostatic but they cant be as on the packaging it now states 100% cotton compressed gauze

NOT Haemostatic. Be warned, this is standard bandage. It is NOT Haemostatic.

Contamination10%
Compression10%▁▁▁█▁▁
Functionality-Overall10%▁▁▁▁█▁

FAQ

Common Haemostatic Dressing questions

Answered from the same tracked data.