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Gym Flooring

Maybe

Returns run at only 0.4% of orders. But buyers convert on only 1.5% of searches, so Gym Flooring is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£204K/yr508K searches / yr
90-day growth
+0.2%search demand this quarter
Competition
34%top-5 click share · 30 brands · 37 sellers

Flapen Score

Gym Flooring against its category

The dotted line is the Business, Industry & Science average. Past it, Gym Flooring is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gym Flooring market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gym Flooring 508K times last year and spent an estimated £204K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £204K a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
+0.2%
Conversion, latest week
1.5%
Market size, estimated
£204Ka year
Peak month
April1.9× the quietest month
Top search term
gym flooring95K searches a year

02 · Price

A sale here is worth £27.28.

Listings sell for £27.28 on average, from £1.19 to £131.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £27.28 that is £3K to £7K a year per listing.

Average price
£27.28inside the $15 to $100 sweet spot
Price range
£1.19–£131.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #153 within Janitorial & Sanitation Supplies. It carries 1,208 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
31%
Out of stock, average day
7.5%
Average rank
#153in Janitorial & Sanitation Supplies
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,208per listing
Listings tracked
51

04 · Newcomers

Amazon counts 7 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
7Amazon's first-year sales bar
Average brand age
41 months

Products

Top Gym Flooring products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

30 rising

Sellers

37

Top-5 brand share

55%

Top 20: 95%

Top-5 click share

34%

Top 20: 79%

Open market

37%

  • VISTA SPORTS14%
  • Harbour Housewares12%
  • Ark Mat11%
  • ComFy Mat9%
  • Sakusei Tools8%
  • Equipped Gym8%

Demand

Gym Flooring search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Gym Flooring search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gym flooring95K/yr
  • garage flooring80K/yr
  • gym floor mats59K/yr
  • gym mats45K/yr
  • garage floor tiles47K/yr
  • gym mats interlocking8K/yr
  • garage floor mats25K/yr
  • gym flooring for home gym13K/yr
  • floor mats indoor gym9K/yr
  • rubber floor tiles16K/yr

Reviews and returns

What reviews say buyers love and hate about Gym Flooring

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.41

cheap

totally random quality control

Not great quality

Smell12%−0.06

My only issue is the chemical smell

Smell disappeared once put down on floor

Awful smell

Thickness10%−0.06

Could of been a bit more thicker

expected it to be thicker

Not as thick as expected from description

Size-Overall9%

slightly different size

so they dont fit my current mat

Small size

Grip4%−0.04

Quite dangerous, theres no grip on the bottom so it regularly slips when you move on it and has nearly caused a few accidents

Not slip proof at all

Love

Quality-Overall29%+1.41

Good Quality Mat

Quality Mat

Excellent product

Value For Money16%+1.11

Good value

Good value for money

Amazing value

Size-Overall9%

Great size

Easy to fit

sized as expected

Thickness6%−0.06

So comfy its really thick good padded material subtitle for most exercise

good thickness

Thick and quality item

Advertised Vs Actual Product4%−0.03

As advertised, did the job

As described

Does job as stated

Return

0.4% Return rate 61% Fixable by listing

Size-Overall45%▆▇█▇▇█

slightly different size

so they dont fit my current mat

Small size

Quality-Overall10%▆▄▆█▅▇

cheap

totally random quality control

Not great quality

Thin5%▆▆█▄▂▄
Advertised Vs Actual Product4%▅█▄▄▂▃

Not as Advertised

Not as described

No as advertised

Thickness4%█▇▇▅▅▄

Could of been a bit more thicker

expected it to be thicker

Not as thick as expected from description

FAQ

Common Gym Flooring questions

Answered from the same tracked data.