gym flooring
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible£27.28avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Great55%top-5 brand share — no brand owns this niche
Price range
Good£1.19–£131.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,208.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£204K£204K/yr · 508K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, gym flooring is a £204K/yr Amazon United Kingdom market (508K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gym flooring market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £218K–£273K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #153
- Page quality
- 0%
- Prime
- 31%
- Sponsored
- 84%
- Out of stock
- 7.5%
- Avg brand age
- 41 months
- Avg seller age
- 189 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
37
Top-5 brand share
55%
Top 20: 95%
Top-5 click share
34%
Top 20: 79%
Open market
37%
- VISTA SPORTS14%
- Harbour Housewares12%
- Ark Mat11%
- ComFy Mat9%
- Sakusei Tools8%
- Equipped Gym8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top gym flooring search terms
- gym flooring95K/yr
- garage flooring80K/yr
- gym floor mats59K/yr
- gym mats45K/yr
- garage floor tiles47K/yr
- gym mats interlocking8K/yr
- garage floor mats25K/yr
- gym flooring for home gym13K/yr
- floor mats indoor gym9K/yr
- rubber floor tiles16K/yr
Top gym flooring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ComFy Mat Gym Flooring Mat Foam Exercise Mats Interlocking Puzzle EVA Floor Tiles Non slip Rubber Cushion For Home Workout Bonus Adhesives 24X24(60x60cm) Black 4 TILES (16 Square Feet)
ComFy Mat£13.234.4★9,002 rev
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 6 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
Harbour Housewares£33.244.4★88 rev
Heavy Duty Rubber Gym Mat 12mm | Large 6ft x 4ft (1.82 x 1.22m) Solid Rubber Flooring | Non-Slip Commercial Gym Flooring Mat for Home & Garage Gyms
Ark Mat£44.464.6★159 rev
SAKUSEI Tools 60x60x1cm Soft Interlocking Gym Flooring - Heavy Duty EVA Foam Floor Mat for Home Gym Yoga Garage Non-Slip. (Black 4 Mats (16 sq ft.))
Sakusei Tools£8.914.5★802 rev
bemaxx Interlocking Soft Foam Floor Mat - Protective Gym Flooring Set Exercise Mats EVA Puzzle Tiles Ground Protection Workout Sports Pool Home Fitness - Anthracite - 18 Pieces 32L x 32W x 1Th cm
BeMaxx£19.054.3★19,665 rev
Newest
by launch date
Black Rubber EVA Foam Flooring Mat Interlocking Floor Mats for Gym Yoga Exercise Garage Home Workout Bonus Adhesives 1cm Thick (18 Pieces)
TRYN£24.7917 rev
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£18.6219 rev
DuraTile 1 Small Piece Black Heavy Duty Interlocking Flooring Tile | 500mm x 500mm x 7mm | PVC Floor Tile for Garage Workshop Home Garage & Showroom Flooring Test Piece
Duramat£1.190 rev
Stepwaver Extra Large HPE Exercise Mat 213x146x0.6cm Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly Non-Slip Ultra Durable Thick Large Gym mat Mats for Home Workouts
Stepwaver£58.5431 rev
Black Rubber EVA Foam Flooring Mat Interlocking Floor Mats for Gym Yoga Exercise Garage Home Workout Bonus Adhesives 1cm Thick (9 Pieces)
TRYN£14.5717 rev
Trending
90-day click momentumStepwaver Extra Large HPE Exercise Mat 213x146x0.6cm Thick Workout Mat for Home Gym & Garage Flooring Shoe-Friendly Non-Slip Ultra Durable Thick Large Gym mat Mats for Home Workouts
Stepwaver£58.544.7★
DuraTile 1 Small Piece Black Heavy Duty Interlocking Flooring Tile | 500mm x 500mm x 7mm | PVC Floor Tile for Garage Workshop Home Garage & Showroom Flooring Test Piece
Duramat£1.190.0★
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£18.624.4★
Harbour Housewares Gym Flooring Mats - 60 x 60cm - Pack of 16 Large Black Heavy Duty EVA Non-Slip Rubber Matting Floor Tiles for Exercise Home Garage Pool Treadmill Workout Equipment
Harbour Housewares£25.484.4★
SAKUSEI Tools 60x60x1cm Soft Interlocking Gym Flooring - Heavy Duty EVA Foam Floor Mat for Home Gym Yoga Garage Non-Slip. (Black 12 mats (48 sq ft.))
Sakusei Tools£19.744.5★
What buyers say about gym flooring
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality Mat”
“Good value”
“Great size”
“So comfy its really thick good padded material subtitle for most exercise”
“As advertised, did the job”
“Easy to use”
“Very comfortable”
“Easily installed”
“Lovely and soft for exercise on hard floors and much longer than others I have had”
“Very durable”
What buyers complain about
“cheap”
“My only issue is the chemical smell”
“Could of been a bit more thicker”
“slightly different size”
“Quite dangerous, theres no grip on the bottom so it regularly slips when you move on it and has nearly caused a few accidents”
“Not as Advertised”
“Ok, a bit curly at one end”
“Missing carry strap”
“Doesnt stay together”
“Doesnt do much, still noisy treadmill when stepping on, disappointing”
Top return reasons
Common questions
- Is gym flooring profitable to sell on Amazon United Kingdom?
- The niche generates £204K/yr across 51 tracked products. 7 of 15 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the gym flooring niche?
- 30 brands and 37 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
- What do buyers complain about in gym flooring?
- Top complaints mined from reviews: Quality-Overall, Smell, Thickness. The return rate is 0.4%.
- When does demand for gym flooring peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the gym flooring niche?
- Listings span £1.19–£131.59; the average listing price is £27.28 (sweet spot $15–$100). The average incumbent carries 1,208 reviews — the moat a new listing must climb.