How competitive is the Growers Pellets Chicken niche on Amazon United Kingdom?

7 brands and 22 sellers compete in Growers Pellets Chicken on Amazon United Kingdom. The top 5 Growers Pellets Chicken products take 73% of clicks and its top 5 brands hold 91% of demand.

What does it cost to enter the Growers Pellets Chicken niche?

Growers Pellets Chicken sells for £12.77 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.18–£22.93. The average incumbent carries 242 reviews — the moat a new listing must climb.

Growers Pellets Chicken

Growers Pellets Chicken shows low returns (0.0%), but a small market ($27K/yr) keeps it on the watch list.

Signals Trending Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Growers Pellets Chicken profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Growers Pellets Chicken is a £27K/yr Amazon United Kingdom market (14K searches/yr). The top 5 brands hold 91% of demand. Verdict: Worth a look — 53/100.

Growers Pellets Chicken: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +226.8% over the last 90 days and 15.3% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr3K

Search volume / yr+226.8%14K

Conversion rate15.3%

Avg price£12.77

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers7 · 22

Top-5 product click share73%

Open market9%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Top Growers Pellets Chicken products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Copdock Mill Poultry Growers Pellets 5kg - Chicken Feed to Support Growth from Chick to Adult - Suitable for Chickens 6 Weeks Old - High Protein Chicken Food

Price: £8.87
Rating: 4.5/5
Reviews: 48
Age: 5y ago

Copdock Mill Poultry Growers Pellets 20kg - Chicken Feed to Support Growth from Chick to Adult - Suitable for Chickens 6 Weeks Old - High Protein Chicken Food

Price: £18.17
Rating: 4.6/5
Reviews: 92
Age: 4y ago

Allen & Page Poultry Growers Pellets 5 kg

Price: £11.77
Rating: 4.7/5
Reviews: 1,055
Age: 12y ago

Marriages Poultry Growers Pellets 20kg

Price: £20.12
Rating: 4.6/5
Reviews: 13
Age: 1y ago

Allen & Page Poultry Growers Pellets 20 kg

Price: £22.93
Rating: 4.7/5
Reviews: 1,055
Age: 12y ago

Newest

by launch date

Marriages Poultry Growers Pellets 20kg

Price: £20.12
Rating: 4.6/5
Reviews: 13
Age: 1y ago

500g Growers Pellets for Chickens and Poultry SMCB

Price: £4.56
Rating: 4.7/5
Reviews: 9
Age: 1y ago

750g Growers Pellets for Chickens and Poultry MDCB

Price: £4.54
Rating: 4.4/5
Reviews: 9
Age: 1y ago

1kg Growers Pellets for Chickens and Poultry LGCB

Price: £5.41
Rating: 5.0/5
Reviews: 5
Age: 2y ago

Copdock Mill Poultry Growers Pellets 20kg - Chicken Feed to Support Growth from Chick to Adult - Suitable for Chickens 6 Weeks Old - High Protein Chicken Food

Price: £18.17
Rating: 4.6/5
Reviews: 92
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Copdock Mill51%
Allen & Page15%
MALTBYS' STORES 1904 LTD10%
Marriage's9%
Fancy Feeds6%
Heygates5%
Open — no brand owns it (1 brand, 4%)

What reviews say buyers love and hate about Growers Pellets Chicken

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money42%

“so great value for money”

Quality-Overall34%

“all chickens are laying big quality eggs”

Taste-Overall14%

“chickens love them”

Size-Overall5%

“The pellets are a good size”

Water Resistance3%

“they seem to hold up pretty well in the rain”

What buyers complain about

100% of reviews

Size-Overall30%

“Way to small”

Advertised Vs Actual Product20%

“Incorrectly advertised”

Value For Money20%

“total waste of money”

Color10%

“Unfortunately when I opened the bag the contents were green”

Texture/Consistency-Overall10%

“Mouldy”

Common Growers Pellets Chicken questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Growers Pellets Chicken 53/100 on Amazon United Kingdom — Worth a look. The niche generates £27K/yr across 13 tracked products. Search demand moved +226.8% over the last 90 days.

Growers Pellets Chicken buyers on Amazon United Kingdom complain most about Size-Overall, Advertised Vs Actual Product, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.0%.