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Growers Pellets Chicken

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $27K a year here, so Growers Pellets Chicken is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£27K/yr14K searches / yr
90-day growth
+226.8%search demand this quarter
Competition
73%top-5 click share · 7 brands · 22 sellers

Flapen Score

Growers Pellets Chicken against its category

The dotted line is the Business, Industry & Science average. Past it, Growers Pellets Chicken is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Growers Pellets Chicken market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Growers Pellets Chicken 14K times last year and spent an estimated £27K. The top 5 brands take 91% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved +226.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+226.8%
Conversion, latest week
15.3%
Market size, estimated
£27Ka year
Top search term
growers pellets chicken10K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £2.18 to £22.93. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.77 that is £1K to £3K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£2.18–£22.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #280 within Agricultural Equipment & Supplies. It carries 242 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
38%
Out of stock, average day
4.7%
Average rank
#280in Agricultural Equipment & Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
242per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
102 months

Products

Top Growers Pellets Chicken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

22

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

4%

  • Copdock Mill51%
  • Allen & Page15%
  • MALTBYS' STORES 1904 LTD10%
  • Marriage's9%
  • Fancy Feeds6%
  • Heygates5%
  • Open — no brand owns it (1 brand, 4%)

Reviews and returns

What reviews say buyers love and hate about Growers Pellets Chicken

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%+0.22

Way to small

slightly smaller than others on the market which has been idea for mine transitioning off crumb to pellets

Advertised Vs Actual Product20%−0.15

Incorrectly advertised

Value For Money20%+0.24

total waste of money

Color10%−0.07

Unfortunately when I opened the bag the contents were green

Texture/Consistency-Overall10%−0.07

Mouldy

Love

Value For Money42%+0.24

so great value for money

Good value

Great price

Quality-Overall34%+3.04

all chickens are laying big quality eggs

Good quality

excellent quality,chickens love it

Taste-Overall14%+1.03

chickens love them

happy chickens

Chickens love these

Size-Overall5%+0.22

The pellets are a good size

The packet is good size

Water Resistance3%+0.21

they seem to hold up pretty well in the rain

FAQ

Common Growers Pellets Chicken questions

Answered from the same tracked data.