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Gluten Intolerance Test

Fail

The top 5 products take 93% of clicks, so Gluten Intolerance Test is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£45K/yr58K searches / yr
90-day growth
+0.0%search demand this quarter
Competition
93%top-5 click share · 6 brands · 11 sellers

Flapen Score

Gluten Intolerance Test against its category

The dotted line is the Business, Industry & Science average. Past it, Gluten Intolerance Test is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gluten Intolerance Test market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gluten Intolerance Test 58K times last year and spent an estimated £45K. The top 5 brands take 97% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.5% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+0.0%
Conversion, latest week
6.5%
Market size, estimated
£45Ka year
Peak month
January1.3× the quietest month
Top search term
gluten test kit6K searches a year

02 · Price

A sale here is worth £11.95.

Listings sell for £11.95 on average, from £6.85 to £27.34. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £11.95 that is £3K to £6K a year per listing.

Average price
£11.95under the $15 to $100 sweet spot
Price range
£6.85–£27.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 29.5% of listings are out of stock. The average listing ranks #25 within Professional Medical Supplies. It carries 437 reviews at 3.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
29.5%
Average rank
#25in Professional Medical Supplies
Average rating
3.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
437per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Gluten Intolerance Test products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

11

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Newfoundland55%
  • Prima25%
  • Sensitivity Check7%
  • getTested6%
  • SELFCHECK4%
  • Berkeley Health3%
  • Open — no brand owns it (0%)

Demand

Gluten Intolerance Test search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gluten Intolerance Test search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • gluten test kit6K/yr
  • celiac home test kit11K/yr
  • coeliac home test kit10K/yr
  • gluten intolerance test kit6K/yr
  • celiac test kit4K/yr
  • gluten test4K/yr
  • gluten intolerance test7K/yr
  • celiac test kit nhs approved5K/yr
  • gluten test kit uk intolerance5K/yr

Reviews and returns

What reviews say buyers love and hate about Gluten Intolerance Test

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
30%of negative reviews mention “Functionality-Overall”
0.8%of orders come back
“Test did not work”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Gluten Intolerance Test questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data