gluten intolerance test
Skip itA concentrated shelf (top 5 take 93% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great436.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Price range
Good£6.85–£27.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£11.95avg listing price — sweet spot $15–$100
Growth
Bad-0.0%90-day search growth — must beat 0% to launch
Market size
Bad£45K£45K/yr · 58K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad93%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, gluten intolerance test is a £45K/yr Amazon United Kingdom market (58K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
gluten intolerance test market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £60K–£72K
- units × avg price
- Conversion rate
- 6.5%
- Avg BSR
- #25
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 29.5%
- Avg brand age
- 49 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
11
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Newfoundland55%
- Prima25%
- Sensitivity Check7%
- getTested6%
- SELFCHECK4%
- Berkeley Health3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 87 weeks — -0.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top gluten intolerance test search terms
- gluten test kit6K/yr
- celiac home test kit11K/yr
- coeliac home test kit10K/yr
- gluten intolerance test kit6K/yr
- celiac test kit4K/yr
- gluten test4K/yr
- gluten intolerance test7K/yr
- celiac test kit nhs approved5K/yr
- gluten test kit uk intolerance5K/yr
Top gluten intolerance test products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coeliac Disease Test Kit - Gluten Sensitivity Detection - 99% Accurate Home Test for Gluten Allergy - Blood Sample Testing - CE Certified - 1pc Celiac Test Kit
Newfoundland£6.853.4★182 rev
Prima Coeliac Gluten Sensitivity Home Test for IGA and IgG Antibodies | Results in 10 Minutes
Prima£7.383.5★841 rev
PRIMA Coeliac Celiac Gluten Test
Prima£7.183.7★1,392 rev
Food Intolerance Test Kit with Live Support 1 600 Items Tested Food Allergy Test Kit for Adults Quick and Easy Gluten Lactose Intolerance Test kit for Adults
Sensitivity Check£27.343.8★134 rev
getTested GetTested at Home Celiac Test (1 Test) /Gluten Intolerance Rapid Test Quickly detects Class IGA and IgG Anti-DGP antibodies in Your Blood.
getTested£16.832.8★5 rev
Newest
by launch dateFood Intolerance Test Kit with Live Support 1 600 Items Tested Food Allergy Test Kit for Adults Quick and Easy Gluten Lactose Intolerance Test kit for Adults
Sensitivity Check£27.34134 rev
getTested GetTested at Home Celiac Test (1 Test) /Gluten Intolerance Rapid Test Quickly detects Class IGA and IgG Anti-DGP antibodies in Your Blood.
getTested£16.835 rev
Coeliac Disease Test Kit - Gluten Sensitivity Detection - 99% Accurate Home Test for Gluten Allergy - Blood Sample Testing - CE Certified - 1pc Celiac Test Kit
Newfoundland£6.85182 rev
Coeliac Self Test Kit by Berkeley Health - Helps Indicate Coeliac-Related Antibodies Easy Home Use Clear Results in Minutes - 1 Test
Berkeley Health£7.2643 rev
Prima Coeliac Gluten Sensitivity Home Test for IGA and IgG Antibodies | Results in 10 Minutes
Prima£7.38841 rev
Trending
90-day click momentum
SELFCHECK Gluten Sensitivity Test for Coeliac Disease
SELFCHECK£10.803.6★
getTested GetTested at Home Celiac Test (1 Test) /Gluten Intolerance Rapid Test Quickly detects Class IGA and IgG Anti-DGP antibodies in Your Blood.
getTested£16.832.8★
Coeliac Disease Test Kit - Gluten Sensitivity Detection - 99% Accurate Home Test for Gluten Allergy - Blood Sample Testing - CE Certified - 1pc Celiac Test Kit
Newfoundland£6.853.4★
Food Intolerance Test Kit with Live Support 1 600 Items Tested Food Allergy Test Kit for Adults Quick and Easy Gluten Lactose Intolerance Test kit for Adults
Sensitivity Check£27.343.8★
PRIMA Coeliac Celiac Gluten Test
Prima£7.183.7★
What buyers say about gluten intolerance test
What buyers praise and complain about, mined from review topics.What buyers love
“it was very easy to use”
“Instructions were clear”
“Good value for money”
“Using this Food tolerance testing kit has been very interesting”
“which has confirmed it was correct”
“Quick fix for bloating”
“Overall, an excellent and hassle-free experience”
“feel loads better”
“Mine worked absolutely fine. control line came up really clearly”
What buyers complain about
“Test did not work”
“Waste of money”
“Completw rubbish”
“Waste”
“Followed all instructions and didn't work at all”
“Wrong results”
“They're allergic to results”
“Capillary tube defective”
“its just a mess”
“just blank screen”
Top return reasons
Common questions
- Is gluten intolerance test profitable to sell on Amazon United Kingdom?
- The niche generates £45K/yr across 7 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the gluten intolerance test niche?
- 6 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in gluten intolerance test?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Quality-Overall. The return rate is 0.8%.
- When does demand for gluten intolerance test peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the gluten intolerance test niche?
- Listings span £6.85–£27.34; the average listing price is £11.95 (sweet spot $15–$100). The average incumbent carries 437 reviews — the moat a new listing must climb.