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Gauze

Fail

Prices span $1.74–$7.87, mostly outside the sweet spot, so Gauze is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£239K/yr294K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Gauze against its category

The dotted line is the Business, Industry & Science average. Past it, Gauze is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gauze market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Gauze 294K times last year and spent an estimated £239K. The top 5 brands take 91% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 294K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £239K a year.

Searches, last 12 months
294K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
17.2%
Market size, estimated
£239Ka year
Peak month
March1.5× the quietest month
Top search term
gauze pads114K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £1.74 to £7.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £4.72 that is £14K to £19K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£1.74–£7.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£14K–£19K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #9 within Professional Medical Supplies. It carries 991 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#9in Professional Medical Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
991per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gauze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

6%

  • ABENA52%
  • JFA Medical23%
  • Safety First Aid Group6%
  • Meditrade6%
  • NanaCare5%
  • Premier3%
  • Open — no brand owns it (2 brands, 6%)

Demand

Gauze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Gauze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gauze pads114K/yr
  • gauze78K/yr
  • gauze swabs38K/yr
  • gauze dressings for wounds sterile24K/yr
  • medical gauze12K/yr
  • non woven gauze7K/yr
  • medical gauze pads5K/yr
  • cotton gauze3K/yr
  • guaze3K/yr
  • gaze3K/yr

Reviews and returns

What reviews say buyers love and hate about Gauze

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product22%−0.10

Description inaccurate

Item not as described

The description is misleading

Size-Overall10%−0.02

Bigger than I imagined

Very small

Abit smaller than I expected though

Contamination10%−0.06

The hygiene and sterility of this product is very problematic

Not the best way to send sterile medical goods

The items are not individually packed or sterile

Adhesion/Stickiness8%−0.04

Sticky non-stick Definitely NOT non-stick guaze

Unsure about how low adhesive they are

needs more tape

Value For Money6%+1.40

Would like them to be a bit cheaper though

Massive price increase

But the massive increase in price I will no longer be buying these now

Love

Value For Money24%+1.40

Excellent value for money

Good for the price

Value for money

Quality-Overall21%+1.44

Premium feel and performance

Excellent product

premium quality with high absorption

Advertised Vs Actual Product13%−0.10

Consistent with the description

As described

They work exactly as they should

Soft Feel7%

soft and highly absorbent

The material is soft

They are soft

Hygiene-Overall5%+0.12

First aid accessories

Hygienic and useful

Perfect for medical use

Return

0.1% Return rate 56% Fixable by listing

Size-Overall46%▁▁█▆▅▆

Bigger than I imagined

Very small

Abit smaller than I expected though

Adhesion/Stickiness11%▁█▄▅▂▁

Sticky non-stick Definitely NOT non-stick guaze

Unsure about how low adhesive they are

needs more tape

Contamination10%▁▅▁▁█▃

The hygiene and sterility of this product is very problematic

Not the best way to send sterile medical goods

The items are not individually packed or sterile

Advertised Vs Actual Product9%▁█▁█▆▄

Description inaccurate

Item not as described

The description is misleading

Ease Of Use8%▁▁▁▁▃█

FAQ

Common Gauze questions

Answered from the same tracked data.