Food Warming Mat
FailDemand is soft, at -56.0% this quarter, so Food Warming Mat is a Fail.
- Flapen Score
- 43 / 100Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 4943
- Market size
- £41K/yr93K searches / yr
- 90-day growth
- -56.0%search demand this quarter
- Competition
- 49%top-5 click share · 20 brands · 27 sellers
Flapen Score
Food Warming Mat against its category
The dotted line is the Business, Industry & Science average. Past it, Food Warming Mat is stronger. Inside it, weaker.
Market
The Food Warming Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Food Warming Mat 93K times last year and spent an estimated £41K. The top 5 brands take 65% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.
- Searches, last 12 months
- 93K
- Growth, 90 days vs prior 90
- -56.0%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £41Ka year
- Peak month
- December14.0× the quietest month
- Top search term
- food warming mat44K searches a year
02 · Price
A sale here is worth £34.93.
Listings sell for £34.93 on average, from £13.80 to £81.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £34.93 that is £0 to £3K a year per listing.
- Average price
- £34.93inside the $15 to $100 sweet spot
- Price range
- £13.80–£81.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 54.0% of listings are out of stock. The average listing ranks #551 within Food Service Equipment & Supplies. It carries 328 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 93%
- Out of stock, average day
- 54.0%
- Average rank
- #551in Food Service Equipment & Supplies
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 328per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 19 launches as successful.
19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 19
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Food Warming Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
AMOSA Warming Mat for Food Fast Heating Electric Food Warmer with 9 Level Temperature & 6 Hours Timer Extra Large Roll-Up Silicone Warming Tray Portable Food Warming Mat for Buffets Party (Grey)
- Price
- £39.96
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 8mo ago
2026 Upgraded XXL Extra Large Warming Mat for Food with Heat Resistant Pad 36x15 Electric Food Warmer for Parties Buffet with 6 Preset Modes Dual Temprature Display Child Lock & Auto Shut-Off
- Price
- £48.78
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 5mo ago
Electric Food Heating Mat 61x40 cm Warming Tray for Buffets with 3 Temperature Settings Food Warmers for the Table Home Camping and Gatherings
- Price
- £30.62
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 2y ago
New Food Warming Mat with Wireless Charger 34x15 Extra Large Roll Up Food Warmer Fast Heating Mat for Food with 7 Level Temperature & 8 Hours Timer Electric Warming Trays for Buffets Party (Grey)
- Price
- £48.76
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 6mo ago
Vicloon Food Warming Mat 24 X 15.16 Extendable Roll-Up Electric Warming Tray with 6 Temperature Settings and 6H Timer Silicone Heating Mat for Keeping Food Warm for Buffets Party-Buffets Cream
- Price
- £18.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Trending
90-day click momentum
Small Warming Mat for Food15 W x 15 L Portable Food Warmer Mat Rolled Up Silicone Food Warmers for Thaw 6-Level Timer 9-Level Precise Temp Control with Safe Child Lock for Party Buffet Grey
- Price
- £26.17
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago
New Food Warming Mat with Wireless Charger 34x15 Extra Large Roll Up Food Warmer Fast Heating Mat for Food with 7 Level Temperature & 8 Hours Timer Electric Warming Trays for Buffets Party (Grey)
- Price
- £48.76
- Rating
- 4.5/5
- Reviews
- 204
- Age
- 6mo ago
Vicloon Food Warming Mat 24 X 15.16 Extendable Roll-Up Electric Warming Tray with 6 Temperature Settings and 6H Timer Silicone Heating Mat for Keeping Food Warm for Buffets Party-Buffets Cream
- Price
- £18.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Expandable Food Warming Mat 137x40 cm Warming Mat for Food with 7 Temp Settings Switchable/ 99H Timer Child Lock Custom Sizes Food Warmer Chafing Dishes for Buffet Parties
- Price
- £75.24
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 4mo ago
Vicloon Food Warming Mat 25.6 X 14.96 Extendable Roll-Up Electric Warming Tray with 11 Temperature Settings and 20H Timer Silicone Heating Mat for Keeping Food Warm for Buffets Party-Blue
- Price
- £20.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Newest
by launch dateSmall Warming Mat for Food15 W x 15 L Portable Food Warmer Mat Rolled Up Silicone Food Warmers for Thaw 6-Level Timer 9-Level Precise Temp Control with Safe Child Lock for Party Buffet Grey
- Price
- £26.17
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 3mo ago
Expandable Food Warming Mat 137x40 cm Warming Mat for Food with 7 Temp Settings Switchable/ 99H Timer Child Lock Custom Sizes Food Warmer Chafing Dishes for Buffet Parties
- Price
- £75.24
- Rating
- 4.4/5
- Reviews
- 298
- Age
- 4mo ago
Vicloon Food Warming Mat 24 X 15.16 Extendable Roll-Up Electric Warming Tray with 6 Temperature Settings and 6H Timer Silicone Heating Mat for Keeping Food Warm for Buffets Party-Buffets Cream
- Price
- £18.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Vicloon Food Warming Mat 25.6 X 14.96 Extendable Roll-Up Electric Warming Tray with 11 Temperature Settings and 20H Timer Silicone Heating Mat for Keeping Food Warm for Buffets Party-Blue
- Price
- £20.31
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
2026 Upgraded XXL Extra Large Warming Mat for Food with Heat Resistant Pad 36x15 Electric Food Warmer for Parties Buffet with 6 Preset Modes Dual Temprature Display Child Lock & Auto Shut-Off
- Price
- £48.78
- Rating
- 4.6/5
- Reviews
- 72
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
27
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
49%
Top 20: 91%
Open market
29%
- AMOSA24%
- Evoliq11%
- FOLDSPARK10%
- itrusou10%
- Vicloon9%
- GreenWhim6%
Demand
Food Warming Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 14.0×
Search terms
Top Food Warming Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- food warming mat44K/yr
- warming mat for food7K/yr
- food warmer mat10K/yr
- warming mat12K/yr
- food heating mat6K/yr
- heating mat for food4K/yr
- electric warming mat for food4K/yr
- food warming mat large5K/yr
Reviews and returns
What reviews say buyers love and hate about Food Warming Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I can't fit enough plates on it for it to be worthwhile so i've gone back to my stacked plate warmer that i can warm 6-8 plates in
It seems too big
the small is too small
Doesn't get warm let alone hot
It does get rather hot
However it gets hot quickly
but its hardly Iuke warm even at 42 degrees
too hot to be used unwisely
The dishes base got hot
Buttons barely work
On /off button a bit dodgy
Not real buttons
this extra layer is not the same considered quality
Poor quality
I cannot comment on quality as I didnt even plug it in or use them they werent returned as received
Love
The heating performance is impressive
Excellent warmer
It heats up quickly
Easy to use
It's very easy to operate
A very handy
Quality and easy to use
Amazing quality
The mat feels good quality
it does keep warm
maintained it's temperature throughout the scheduled time
keeps food warm
a reasonable price
Excellent value for money
well worth purchasing
Return
3.1% Return rate 28% Fixable by listing
Doesn't get warm let alone hot
It does get rather hot
However it gets hot quickly
I can't fit enough plates on it for it to be worthwhile so i've gone back to my stacked plate warmer that i can warm 6-8 plates in
It seems too big
the small is too small
Didn't work
but its hardly Iuke warm even at 42 degrees
too hot to be used unwisely
The dishes base got hot
this extra layer is not the same considered quality
Poor quality
I cannot comment on quality as I didnt even plug it in or use them they werent returned as received
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Food Warming Mat questions
Answered from the same tracked data.